Consumer Marketing Manager

📌 Core Information

🔹 Job Title: Consumer Marketing Manager

🔹 Company: Philips

🔹 Location: Zagreb, Croatia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid, 3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Leading local marketing strategy and execution for a dedicated Personal Health category in the Adriatic region
• Managing the full product lifecycle, from launches to phase-outs
• Creating and executing 360-degree marketing campaigns across offline and digital channels
• Collaborating cross-functionally with sales, trade marketing, digital, consumer care, supply chain, and external agencies
• Monitoring market performance, analyzing results, and optimizing marketing plans

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Shape and execute local marketing strategy aligned with regional plans, based on deep insights into consumer behavior, market trends, and competitive dynamics

✅ Manage product launches, phase-outs, portfolio optimization, and new product introduction plans to maintain a profitable and consumer-relevant portfolio

✅ Own consumer demand generation through 360-degree marketing campaigns across offline and digital channels, tailoring and localizing global or regional toolkits

✅ Develop and implement local activation plans, leveraging market insights and managing content localization to maximize impact

✅ Plan and manage the A&P budget, track marketing ROI, and ensure effective investment allocation to meet sales goals

✅ Work closely with sales, trade marketing, digital, consumer care, supply chain, and external agencies to align and execute plans seamlessly

✅ Support pricing strategy, IGM realization, sales forecasting, and sales training initiatives in coordination with commercial teams

✅ Monitor in-market results, analyze performance, track KPIs (sell in, sell out, profitability, market share, brand strength), and optimize marketing plans accordingly

✅ Build and maintain strong relationships with internal teams and key external partners, including media agencies

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Economics, Engineering, Social Sciences, or related field (Master’s preferred but not mandatory)

Experience: 3+ years of relevant brand management experience in a multinational FMCG or personal care company

Required Skills:

• Proven ability to lead cross-functional initiatives and manage complex projects from strategy through execution
• Strong understanding of P&L, pricing, budget management, and sales collaboration
• Analytical mindset with excellent organizational and project management skills
• Fluency in Croatian and English
• Passion for the male grooming market and consumer insights-driven marketing

Preferred Skills:

• Experience with digital marketing, trade marketing, and marketing research

ASSUMPTION: Given the role's focus on strategy, execution, and cross-functional collaboration, candidates should have a strong academic background and relevant work experience in marketing or a related field.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Croatia with 3-5 years of experience, the estimated salary range is 250,000 - 350,000 HRK (approx. €33,000 - €46,000) per year.

Benefits:

• Competitive salary
• Performance bonus
• Family-friendly policies
• Flexible benefits
• Access to Philips University

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days in the office)

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills. Philips offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Philips operates in the health technology sector, focusing on improving people's health and well-being through meaningful innovation.

Company Size: Philips is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for growth and exposure to diverse projects and teams.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology, with a rich history of innovation and impact.

Company Description:

• Philips is a health technology company with a mission to improve people's health and well-being through meaningful innovation
• The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities
• Philips sees healthcare as a connected whole, focusing on prevention, diagnosis, treatment, and recovery

Company Specialties:

• Healthcare
• Medical Devices
• Health systems
• Cardiology
• Healthtech
• Oncology
• Respiratory
• Fertility and pregnancy
• Connected Care

Company Website: philips.com

ASSUMPTION: Philips' large size and global presence offer opportunities for career growth and development within the health technology sector.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in brand management or a related field.

Reporting Structure: The Consumer Marketing Manager reports directly to the Regional Marketing Manager and works closely with cross-functional teams, including sales, trade marketing, digital, consumer care, supply chain, and external agencies.

Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for 3 days per week.

Growth Opportunities:

• Progression to a regional or global marketing role within Philips
• Expansion into other categories or business units within the company
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers opportunities for career growth and development within Philips' health technology sector.

🌍 Location & Work Environment

Office Type: Philips' Zagreb office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Zagreb, Croatia

Geographic Context:

• Zagreb is the capital and largest city of Croatia, with a population of around 800,000 people
• The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous parks and green spaces
• Zagreb is well-connected by road, rail, and air, with easy access to other major cities in the region

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days in the office)

ASSUMPTION: Zagreb offers a dynamic and multicultural work environment, with a high quality of life and easy access to other major cities in the region.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the Regional Marketing Manager
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning skills
• Analytical and problem-solving abilities
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Philips' values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the male grooming market and consumer insights-driven marketing
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Marketing strategy, product lifecycle management, consumer demand creation, campaign planning, budget management, cross-functional collaboration, market monitoring, analytical skills, digital marketing, trade marketing, project management, consumer insights, sales collaboration, P&L management, pricing strategy, sales forecasting

ASSUMPTION: Philips' recruitment process is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Philips uses industry-standard marketing, data analysis, and project management tools to support its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Results-driven
• Innovative
• People-centered
• Integrity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Agile and adaptable
• Results-focused and accountable

Self-Assessment Questions:

• Do you align with Philips' company values, particularly customer focus and results-driven approach?
• Are you comfortable working in a hybrid work environment, with 3 days per week in the office?
• Do you thrive in a collaborative, data-driven, and results-focused work culture?

ASSUMPTION: Philips values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and results-driven performance.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing their priorities
• Adapting to a fast-paced and dynamic work environment
• Working effectively in a hybrid work arrangement
• Navigating a large, multinational corporation with a complex organizational structure

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position focuses more on local strategy and execution, with a strong emphasis on cross-functional collaboration and market monitoring
• Philips' focus on health technology sets this role apart from marketing manager positions in other industries
• Career progression in this role may lead to regional or global marketing positions within Philips, offering opportunities for growth and development within the company

ASSUMPTION: This role offers unique opportunities within the health technology sector, with a focus on local strategy, execution, and cross-functional collaboration.

📝 Sample Projects

• Developing and executing a successful product launch campaign for a new male grooming product in the Adriatic region
• Optimizing a struggling marketing campaign for an existing product, leading to improved sales and market share
• Conducting market research and consumer segmentation analysis to inform marketing strategy and improve campaign effectiveness

ASSUMPTION: These sample projects demonstrate the role's focus on strategy, execution, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and functions within Philips?
• What are the most significant challenges facing the Personal Health category in the Adriatic region, and how can this role address them?
• What opportunities are there for professional development and growth within Philips?
• How does Philips support work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and helps you assess the fit between your career goals and the opportunities offered by Philips.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Philips Careers website
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Philips' company values and mission to demonstrate your alignment with the organization
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.