📌 Core Information
🔹 Job Title: Consumer Marketing Manager
🔹 Company: Mill
🔹 Location: San Bruno, California
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact marketing campaigns to drive growth and increase demand for Mill products
- Managing the end-to-end customer journey and collaborating with various teams for successful campaign execution
- Optimizing campaign performance through data-driven insights and continuous improvement
- Fostering positive working relationships with internal and external teams to ensure marketing initiative success
ASSUMPTION: This role requires a strategic thinker with experience in both D2C and local marketing to drive measurable results and expand brand reach.
📋 Key Responsibilities
✅ Developing, managing, and optimizing marketing campaigns and strategies that align with quarterly growth targets
✅ Collaborating with Product and Marketing teams to define the end-to-end customer journey, tailoring initiatives for various Mill customer segments
✅ Owning and executing marketing campaigns in target markets, including media and event planning in collaboration with field sales
✅ Leading the creative briefing process, providing clear, high-quality briefs to design teams to develop assets that resonate with distinct audience segments across channels
✅ Owning project management of campaigns, ensuring on-time delivery and effective communication with stakeholders to meet deadlines
✅ Partnering with channel leads to track performance, extracting insights and applying learnings to future initiatives
✅ Developing and maintaining comprehensive project plans, timelines, and budgets
✅ Regularly reporting insights to stakeholders and executives on campaign and program performance
✅ Analyzing campaign data to uncover optimization opportunities and refine strategies
✅ Creating dashboards and performance reports that deliver clear, actionable insights to stakeholders
✅ Acting as the liaison between internal teams and external partners to ensure seamless execution and alignment across marketing programs
✅ Maintaining strong communication with all stakeholders, providing regular updates on campaign status, performance, and roadblocks
✅ Fostering positive working relationships with internal and external teams to ensure the success of marketing initiatives
✅ Contributing to the development and refinement of marketing strategies that facilitate both new market penetration and sustained growth in established markets
✅ Identifying, evaluating, and capitalizing on new marketing opportunities and emerging channels
✅ Staying ahead of industry trends, adopting best practices and ensuring Mill’s marketing efforts are innovative and competitive
ASSUMPTION: This role requires a strong understanding of marketing strategies, campaign management, data analysis, project management, and stakeholder engagement to drive successful marketing initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of marketing experience, with specific expertise in both D2C and local marketing
Required Skills:
- Proven track record of managing marketing campaigns across various channels
- Expertise in collaborating with external media partners and creative teams
- Strong project management skills
- Proficiency in data analysis
- Excellent communication and interpersonal skills
- Fluency in common project management and collaboration tools
Preferred Skills:
- Experience in the environmental services industry
- Familiarity with waste management and sustainability trends
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on D2C and local marketing, to excel in this role.
💰 Compensation & Benefits
Salary Range: $170,000 to $225,000 per year
Benefits:
- Incentive Component
- Benefits
- Equity Grant
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the given experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Environmental Services, focusing on waste management and sustainability
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for collaboration and growth
Founded: Not specified, but the company has established itself as a leader in its industry
Company Description:
- Mill has created a new system to help consumers outsmart waste at home
- The company aims to reduce waste and its impact on the environment
- Mill offers a comprehensive waste management solution for households
Company Specialties:
- Waste management and recycling
- Sustainability and environmental services
- Consumer-focused waste reduction solutions
Company Website: mill.com
ASSUMPTION: Mill is a well-established company in the environmental services industry, with a strong focus on waste management and sustainability.
📊 Role Analysis
Career Level: Mid to senior-level marketing role, with a focus on strategic planning and execution
Reporting Structure: This role reports directly to the Marketing Director and may have team members or cross-functional collaborators
Work Arrangement: On-site, with the possibility of occasional remote work or hybrid arrangements
Growth Opportunities:
- Potential to advance to a director or leadership role within the marketing department
- Opportunities to expand into new markets or product lines
- Chance to develop and mentor junior marketing team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the marketing department.
🌍 Location & Work Environment
Office Type: Mid-sized company office, with opportunities for collaboration and growth
Office Location(s): San Bruno, California
Geographic Context:
- San Bruno is located in the San Francisco Bay Area, offering a diverse and vibrant community
- The area is known for its mild climate, with average temperatures ranging from 40°F to 70°F throughout the year
- San Bruno is conveniently located near major highways and public transportation, making it easily accessible from nearby cities
Work Schedule: Full-time, with flexible hours and the possibility of occasional overtime
ASSUMPTION: The work environment at Mill is collaborative and innovative, with a strong focus on sustainability and waste reduction.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- First-round interview with the Marketing Director
- Second-round interview with a cross-functional team, including representatives from Product, Sales, and Creative
- Final interview with the CEO or another executive member
Key Assessment Areas:
- Marketing strategy and campaign management skills
- Data analysis and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Mill's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
- Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results
- Research Mill's mission, values, and products to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Marketing strategy, campaign management, data analysis, project management, stakeholder engagement, waste management, sustainability
ASSUMPTION: The application process at Mill is thorough and comprehensive, with a focus on assessing the candidate's marketing skills and cultural fit.
🛠️ Tools & Technologies
- Google Suite (Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, or Coda)
- Data analysis tools (e.g., Excel, Google Analytics, or Tableau)
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, or Salesforce)
ASSUMPTION: This role requires proficiency in common project management and collaboration tools, as well as marketing-specific software and platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Mill values creativity and continuous improvement in waste management solutions
- Sustainability: The company is committed to reducing waste and its impact on the environment
- Collaboration: Mill fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration
Work Style:
- Strategic: This role requires a strategic thinker with the ability to develop and execute marketing campaigns that drive growth
- Data-driven: Candidates should be comfortable working with data and using insights to optimize campaigns and inform strategy
- Adaptable: The ideal candidate is flexible and adaptable, able to manage multiple priorities and thrive in a dynamic work environment
Self-Assessment Questions:
- How do your marketing skills and experience align with Mill's mission and values?
- How do you approach data analysis and using insights to optimize marketing campaigns?
- How do you collaborate with cross-functional teams to ensure successful marketing initiative execution?
ASSUMPTION: Mill values candidates who are passionate about sustainability, innovative, and collaborative, with a strong focus on driving marketing success through data-driven strategies.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills
- Working with diverse stakeholders, including internal teams, external partners, and customers, to ensure seamless campaign execution
- Keeping up with industry trends and best practices in waste management and sustainability
- Adapting to a dynamic work environment, with the possibility of shifting priorities and deadlines
ASSUMPTION: This role presents unique challenges that require a strategic, adaptable, and collaborative approach to marketing campaign management.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on waste management and sustainability, requiring a unique understanding of the industry and its challenges
- Mill's focus on innovation and continuous improvement sets it apart from other environmental services companies
- This role offers significant growth potential, with opportunities to advance within the marketing department and expand into new markets or product lines
ASSUMPTION: This role is unique within the environmental services industry, requiring a strategic thinker with a strong focus on waste management and sustainability.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new waste management product, targeting specific customer segments and optimizing performance through data-driven insights
- Collaborating with the Product team to define the customer journey and create targeted marketing initiatives that drive product adoption and customer retention
- Partnering with field sales to plan and execute local marketing events, enhancing brand awareness and driving customer acquisition in target markets
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative approach required to excel in this marketing manager role at Mill.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does Mill approach data analysis and using insights to optimize marketing campaigns and inform strategy?
- What are the biggest challenges facing the waste management industry, and how does Mill address them through its marketing efforts?
- How does Mill support the professional development and growth of its marketing team members?
- What is the company's long-term vision for expanding its waste management solutions and reaching new customers?
ASSUMPTION: Asking these questions demonstrates your interest in the role and Mill's marketing efforts, while also providing valuable insights into the company's culture and growth potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
- Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results
- Research Mill's mission, values, and products to demonstrate your enthusiasm and understanding of the company
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
