📌 Core Information
🔹 Job Title: Consumer Marketing Manager
🔹 Company: Philips
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Hybrid (3 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Representing the voice of the consumer for Philips in the market
- Delivering measurable business impact through growth, consumer NPS, and brand preference
- Developing and implementing comprehensive marketing strategies
- Managing product portfolios, pricing, and promotions
- Executing marketing campaigns across multiple channels
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to drive business results.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies aligned with country’s strategic priorities and business objectives for assigned category
✅ Analyze market trends, distil consumer and shopper insights, and gather competitive landscape to inform marketing plans and formulate results-oriented marketing campaigns
✅ Lead the 4Ps – Product, Pricing, Promotions, and Place (Distribution and GTM) working in close collaboration with country Sales, Trade Shopper Marketing, Supply Chain, and Commercial Policy teams
✅ Build and execute local marketing calendars and all associated marketing activities, including Demand Generation and Sales Enablement campaigns across multiple channels online and offline to reach the right target audience
✅ Manage the local A&P budget and utilization effectively, ensuring resources are allocated efficiently and campaigns are delivered within budgets
✅ Work closely with the country sales and trade shopper marketing team to ensure alignment of marketing objectives, strategies, and activities to meet business objectives
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to achieve business goals.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or a related field
Experience: At least 8-10 years of experience in FMCG, Beauty Industry, or Consumer Electronics industry
Required Skills:
- Excellent interpersonal and communication skills
- Commercially savvy with entrepreneurial and consumer-centric mindset
- Self-motivated, proactive with a result-oriented mindset and good organizational skills
- Proven success in developing marketing plans and campaigns
- Good problem-solving skills
Preferred Skills:
- Experience in digital marketing, social media, and e-commerce
- Fluency in local language(s) and English
ASSUMPTION: Candidates with a strong background in consumer marketing and a proven track record of driving business results are preferred.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Indonesia, the estimated salary range is IDR 30,000,000 - 40,000,000 per year (gross).
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on Philips products
Working Hours: Full-time (40 hours per week), with flexibility for remote work on non-office days
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Philips operates in the health technology industry, focusing on improving people's health and well-being through meaningful innovation.
Company Size: Philips is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.
Company Description:
- Philips is a health technology company focused on improving people's health and well-being
- The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities
- Philips sees healthcare as a connected whole, helping people live healthily, preventing disease, and aiding patient recovery
Company Specialties:
- Healthcare
- Medical Devices
- Health systems
- Cardiology
- Healthtech
- Oncology
- Respiratory
- Fertility and pregnancy
- Connected Care
Company Website: philips.com
ASSUMPTION: Philips' focus on improving people's lives and well-being makes it an attractive employer for candidates passionate about making a positive impact.
📊 Role Analysis
Career Level: Senior-level marketing role with potential for growth within the organization
Reporting Structure: This role reports directly to the Country Marketing Manager and works cross-functionally with various teams, including Sales, Trade Shopper Marketing, Supply Chain, and Commercial Policy
Work Arrangement: Hybrid (3 days on-site per week) with flexibility for remote work on non-office days
Growth Opportunities:
- Potential to take on regional or global roles within Philips
- Opportunities to work on diverse projects and gain exposure to different aspects of the business
- Access to training and development programs to enhance skills and advance career growth
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to take on more significant responsibilities and advance their career within Philips.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): Jakarta, Indonesia
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people
- The city offers a mix of modern urban living and traditional Indonesian culture
- Jakarta has a tropical climate with high temperatures and humidity year-round
Work Schedule: Full-time (40 hours per week) with flexibility for remote work on non-office days
ASSUMPTION: The location and work environment at Philips offer a dynamic and engaging experience for employees, with opportunities to connect with diverse colleagues and clients.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with Philips' values
- Marketing expertise and campaign management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Philips' mission, values, and recent projects to demonstrate your understanding of the company and its goals
ATS Keywords: Consumer Marketing, Marketing Strategy, Campaign Management, Brand Preference, Consumer NPS, Pricing, Promotions, Portfolio Management, Cross-functional Collaboration
ASSUMPTION: The interview process at Philips is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Excel, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Performance-driven
- Integrity
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding consumer needs and behaviors?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working cross-functionally with various teams?
ASSUMPTION: Candidates who align with Philips' values and work style are more likely to succeed and enjoy their role within the organization.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in market trends, consumer behavior, and business priorities
- Navigating a large, multinational organization with diverse teams and cultures
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a willingness to learn and grow within the role.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on strategic thinking, cross-functional collaboration, and driving business results
- Philips' focus on health technology and improving people's lives sets it apart from other consumer goods companies
- Career progression in this role may involve taking on regional or global responsibilities, with opportunities to work on diverse projects and gain exposure to different aspects of the business
ASSUMPTION: This role offers unique opportunities for growth and development within the health technology industry, with a focus on improving people's lives and well-being.
📝 Sample Projects
- Developing and executing a successful marketing campaign for a new product launch, resulting in increased brand awareness and sales
- Conducting market research and analyzing consumer data to inform marketing strategies and improve campaign performance
- Managing a team to execute a large-scale event or trade show, resulting in increased brand exposure and lead generation
ASSUMPTION: These sample projects demonstrate the strategic, tactical, and leadership skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the marketing team in the next 12-24 months, and how this role will address them?
- How does this role collaborate with the sales team, and what are the key priorities for the first 90 days in the position?
- What are the most important qualities and skills you're looking for in a candidate for this role, and how do they align with Philips' values?
- What opportunities are there for growth and development within this role and the broader marketing organization at Philips?
- How does Philips support work-life balance for employees, particularly for those working in a hybrid or remote arrangement?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Philips careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your ability to drive business results
- Research Philips' mission, values, and recent projects to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
