Consumer Marketing Manager

📌 Core Information

🔹 Job Title: Consumer Marketing Manager

🔹 Company: Lilly

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Brazil or Mexico)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing consumer-centric strategies to drive brand awareness and engagement.
• Leading the development of content-driven campaigns and innovative approaches for patient interaction.
• Collaborating with internal and external partners to create industry-leading and holistic consumer marketing strategies.
• Analyzing metrics and adjusting campaign parameters to enhance overall impact.

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of consumer insights to drive successful marketing campaigns.

📋 Key Responsibilities

✅ Develop and implement content-driven campaigns aimed at educating patients and encouraging them to seek medical treatment.

✅ Innovate approaches for patient interaction, including the creation of new solutions, digital ecosystems, and collaboration initiatives in the field of patient engagement.

✅ Guide brand teams in identifying consumer insights by collaborating with Market Research and Creative Agency partners.

✅ Take the lead in developing consumer messaging and actively collaborate with agencies on the creation of creative platforms.

✅ Lead ideation and development of novel strategies to reach and support customers, such as exploring opportunities in digital health, based on the business needs.

✅ Develop social media partnerships with platforms, channels, digital Key Opinion Leaders (KOLs), patient KOLs, and other collaborations as needed, to promote disease awareness and education.

✅ Monitor metrics and adjust campaign parameters to enhance overall impact.

✅ Formulate and execute the operational Patient Engagement plan in alignment with the patient engagement strategy.

✅ Establish and nurture networks and partnerships with relevant stakeholders.

✅ Assist brand teams in shaping their consumer marketing strategies, including the selection of target consumer segments, development of Patient Journey, and definition of brands’ Critical Success Factors.

ASSUMPTION: This role requires a high level of collaboration, creativity, and adaptability to effectively manage cross-functional teams and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: At least 3 years of relevant marketing experience in multinational companies, with a focus on consumer-related marketing strategy and tactic development.

Required Skills:

• Proven experience leading and/or managing multi-layered projects involving cross-functional/cross-national working groups.
• Experience working with/managing creative agencies and/or other vendor partners.
• Tactic measurement and analytics experience.
• Strong English skills to collaborate with global counterparts with multinational backgrounds.
• Solid understanding and knowledge of digital/multi-channel marketing, including experience with digital tools and (social) media platforms. Experience with digital media execution.
• Strong project management experience and skills.
• Experience of developing and leading projects in the absence of set procedures (creating a precedent).

Preferred Skills:

• Experience working in the pharmaceutical or healthcare industry.
• Fluency in Spanish or Portuguese.

ASSUMPTION: Candidates with experience in the pharmaceutical or healthcare industry may have a better understanding of the unique challenges and regulations within this sector.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between $60,000 and $90,000 USD per year, based on industry standards for a Marketing Manager with 2-5 years of experience in the pharmaceutical industry in Latin America.

Benefits:

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off (vacation, sick, and holidays).
• Employee assistance program.
• Tuition assistance and professional development opportunities.

Working Hours: This role requires a standard workweek of 40 hours, with some flexibility for occasional travel (up to 5-15%).

ASSUMPTION: The salary range provided is an estimate and may vary based on factors such as the candidate's specific experience, skills, and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Lilly is a global healthcare leader in the pharmaceutical manufacturing industry, with a focus on developing and delivering life-changing medicines to people around the world.

Company Size: With over 10,000 employees, Lilly is a large organization that offers opportunities for career growth and development.

Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly in Indianapolis, Indiana, USA.

Company Description:

• Lilly is committed to improving the lives of patients worldwide through innovative medicines and therapies.
• The company's mission is to make life better for people around the world by discovering, developing, and delivering life-changing medicines and therapies.
• Lilly is dedicated to fostering an inclusive and diverse work environment that values and leverages the unique backgrounds and perspectives of its employees.

Company Specialties:

• Pharmaceutical development and manufacturing.
• Biotech and biopharmaceuticals.

Company Website: http://www.lilly.com/

ASSUMPTION: Lilly's focus on innovation, collaboration, and patient-centered care creates an environment where employees can make a significant impact on global health.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, offering opportunities for career growth and development within the company's marketing department.

Reporting Structure: The Consumer Marketing Manager reports directly to the Consumer Experience and Innovation Manager and works closely with brand teams, global teams, and subject matter experts.

Work Arrangement: This role is on-site, with the possibility of occasional travel (up to 5-15%).

Growth Opportunities:

• Advancement to a senior-level marketing role within the company.
• Expansion of responsibilities to include additional brands or therapeutic areas.
• Opportunities to work on cross-functional projects and gain exposure to other aspects of the business.

ASSUMPTION: This role offers a unique opportunity to gain experience in consumer marketing within the pharmaceutical industry and contribute to the development of innovative marketing strategies that improve patient outcomes.

🌍 Location & Work Environment

Office Type: Lilly's office in Mexico City is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Lilly has offices in various countries across Latin America, with the specific office location for this role being in Mexico City.

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a diverse cultural scene and a vibrant business environment.
• The city offers a mix of historical and modern architecture, with numerous museums, galleries, and entertainment options.
• Mexico City has a subtropical highland climate, with mild winters and warm summers.

Work Schedule: The standard workweek is 40 hours, with some flexibility for occasional travel.

ASSUMPTION: Working in Mexico City offers a unique cultural experience and the opportunity to collaborate with diverse teams across the region.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the hiring manager.
• In-person or virtual interview with the Consumer Experience and Innovation Manager and other stakeholders.
• Final interview with the Consumer Experience and Innovation Director.

Key Assessment Areas:

• Marketing strategy and campaign development.
• Cross-functional team collaboration and leadership.
• Consumer insights and market research analysis.
• Project management and execution.

Application Tips:

• Highlight relevant marketing experience and achievements in your resume, with a focus on consumer marketing strategy and tactic development.
• Tailor your cover letter to demonstrate your understanding of Lilly's mission and how your skills and experience align with the role's requirements.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on consumer engagement and patient education.

ATS Keywords: Consumer Marketing, Patient Engagement, Brand Strategy, Campaign Development, Market Research, Digital Marketing, Project Management, Cross-Functional Leadership, Creative Collaboration, Innovation, Customer Insights, Social Media, Content Development, Stakeholder Management

ASSUMPTION: Lilly's application process is designed to assess candidates' strategic thinking, creativity, and ability to collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint).
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Salesforce Marketing Cloud).
• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity: We do what's right, even when no one is watching.
• Excellence: We strive to be the best at what we do.
• Customer Focus: We put patients first in all that we do.

Work Style:

• Collaborative: We work together to achieve common goals.
• Innovative: We embrace change and continuously seek new ways to improve.
• Patient-centered: We prioritize the needs and preferences of patients in all our decisions.

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful consumer marketing campaigns?
• Are you comfortable working in a dynamic, cross-functional team environment?
• Do you thrive in a fast-paced, innovative work setting?

ASSUMPTION: Candidates who align with Lilly's core values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• The role may require occasional travel, which could disrupt personal or family schedules.
• Working in a cross-functional team environment may present challenges in coordinating efforts and managing dependencies.
• The pharmaceutical industry is heavily regulated, which may impact the marketing strategies and tactics that can be employed.
• Mexico City's traffic congestion may impact commuting time and work-life balance.

ASSUMPTION: Understanding and proactively addressing these potential challenges can help candidates succeed in this role and contribute to the company's success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on consumer marketing within the pharmaceutical industry.
• Lilly's global presence and commitment to innovation set it apart from other pharmaceutical companies.
• This role offers opportunities for career growth and development within the company's marketing department and across the broader organization.

ASSUMPTION: Comparing this role to similar positions in other industries or companies can help candidates better understand the unique aspects and requirements of this opportunity.

📝 Sample Projects

• Developing and executing a social media campaign to raise awareness of a rare disease and connect patients with treatment options.
• Collaborating with creative agencies to develop a patient education program that improves medication adherence and patient outcomes.
• Leading a cross-functional team to create a digital health platform that connects patients with healthcare providers and supports medication management.

ASSUMPTION: These sample projects illustrate the types of initiatives that a Consumer Marketing Manager might lead or contribute to at Lilly.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging consumer marketing campaign you've worked on, and how you overcame any obstacles?
• How does Lilly support the professional development and growth of its marketing employees?
• Can you provide an example of a time when you had to adapt your marketing strategy due to changes in the market or consumer behavior?
• How does Lilly measure the success of its consumer marketing campaigns, and how do you use that data to inform future strategies?
• What is the typical career path for a Consumer Marketing Manager at Lilly, and what opportunities exist for growth and development within the company?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lilly careers website.
• Tailor your resume to highlight your relevant marketing experience and achievements, with a focus on consumer marketing strategy and tactic development.
• Write a cover letter that demonstrates your understanding of Lilly's mission and how your skills and experience align with the role's requirements.
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on consumer engagement and patient education.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.