📌 Core Information
🔹 Job Title: Consumer Marketing Manager
🔹 Company: Blackbird
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving consumer growth through creative, scrappy marketing programs
- Collaborating cross-functionally to shape the consumer journey
- Launching and optimizing ambassador, referral, and reward programs
- Identifying unconventional ways to acquire new users and drive engagement
ASSUMPTION: This role requires a high level of creativity, independence, and a strong understanding of consumer behavior and cultural trends.
📋 Key Responsibilities
✅ Own the consumer growth strategy, including local partnerships, referrals, cultural campaigns, and conversion-driving programs
✅ Launch and optimize ambassador, referral, and reward programs to drive organic and viral growth
✅ Identify scrappy, culturally relevant ways to acquire new users through collabs, pop-ups, local partnerships, and incentive-based hooks
✅ Collaborate with GTM and restaurant partners to activate co-marketing efforts and amplify visibility in real-world dining moments
✅ Define lifecycle marketing strategy in collaboration with Product Marketing, and bring it to life through thoughtful campaign planning and briefing
✅ Draft clear, compelling briefs for content, lifecycle, and design, translating insights into executions that resonate
✅ Partner with Product and Loyalty to ensure users understand and adopt new features, benefits, and programs
✅ Track performance, test aggressively, and evolve tactics based on data and on-the-ground learnings
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of experience in consumer, brand, or growth marketing (startup or brand-side)
Required Skills:
- Proven success driving acquisition and engagement through organic and product-led tactics
- Excellent writer and communicator, confident creating messaging, briefs, and campaign frameworks
- Creative thinker with a sharp eye for culture and a knack for unconventional ideas that get attention
- Execution-first mindset, thriving on rolling up sleeves, operating independently, and bringing scrappy ideas to life
- Experience building lifecycle messaging strategies and using CRM and messaging platforms
- Comfortable working cross-functionally with Product, Content, Design, Loyalty, and GTM
Preferred Skills:
- Experience at an early-stage startup
- Passion for restaurants and hospitality
ASSUMPTION: While not explicitly stated, a strong understanding of the restaurant industry and its culture would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $175,000 USD (based on New York City's Pay Transparency Law)
Benefits:
- Medical
- Dental
- Vision
- Flexible Time Off
- 401(k)
- Stock Options
Working Hours: Full-time, typically 40 hours per week, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on the company's location and industry standards for the role and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Blackbird operates in the technology and media industry, focusing on loyalty and payments platforms for the restaurant industry.
Company Size: Blackbird is a small company with 11-50 employees, which may offer a more agile and entrepreneurial work environment.
Founded: Blackbird was founded in 2022, making it a relatively new and growing company.
Company Description:
- Blackbird is a loyalty and payments platform that connects restaurants with their customers
- The company offers a fully customizable loyalty programming platform for restaurants and a consumer app designed to make every guest feel like a VIP
- Blackbird is backed by prominent investors, including Union Square Ventures, a16z, Amex Ventures, Variant Fund, and others
Company Specialties:
- Loyalty and payments platform for restaurants
- Consumer app for dining experiences
- Investment and partnerships
Company Website: https://www.blackbird.xyz/
ASSUMPTION: Blackbird's focus on the restaurant industry and its commitment to creating meaningful connections between restaurants and their customers set it apart in the tech industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 5-7 years of experience in marketing, seeking to make a significant impact in a growing company.
Reporting Structure: The Consumer Marketing Manager will likely report directly to the Head of Marketing or a similar role, depending on the company's organizational structure.
Work Arrangement: This is an on-site role, requiring the candidate to work from Blackbird's office in New York, NY.
Growth Opportunities:
- As Blackbird grows, there may be opportunities for the Consumer Marketing Manager to take on more responsibilities or move into a leadership role
- The company's focus on innovation and creativity may present opportunities for the candidate to explore new marketing channels and strategies
ASSUMPTION: Given Blackbird's rapid growth and focus on innovation, there may be significant opportunities for career growth and development in this role.
🌍 Location & Work Environment
Office Type: Blackbird has an in-office culture, valuing the power of in-person connection and collaboration.
Office Location(s): Blackbird's headquarters is located in New York, NY.
Geographic Context:
- New York City is a major hub for the restaurant industry, providing ample opportunities for partnerships and collaborations
- The city's diverse cultural landscape may inspire creative marketing campaigns and strategies
- New York's competitive job market may present challenges in attracting and retaining top talent
Work Schedule: The work schedule is typically Monday through Friday, with flexibility for project needs and deadlines.
ASSUMPTION: Blackbird's in-office culture may be appealing to candidates who thrive in collaborative, creative environments and prefer working alongside their colleagues in person.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Cultural fit and alignment with Blackbird's values
- Marketing strategy and creativity
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements, with a focus on driving user acquisition and engagement
- Tailor your resume and cover letter to emphasize your fit with Blackbird's company culture and values
- Prepare examples of creative marketing campaigns or initiatives you've led in the past
ATS Keywords: Consumer Marketing, Brand Marketing, Growth Marketing, Acquisition Strategies, Partnerships, Campaign Planning, Lifecycle Marketing, Content Creation, Data Analysis, Collaboration, Creative Thinking, Communication, Execution, Hospitality, Community Engagement, Cultural Awareness
ASSUMPTION: Blackbird's interview process may prioritize cultural fit and alignment with the company's values, as well as a strong track record of driving user acquisition and engagement through creative marketing strategies.
🛠️ Tools & Technologies
- CRM and messaging platforms (e.g., Braze, Iterable, Customer.io)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies required for this role may depend on Blackbird's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Passion for the product and commitment to the mission
- Elite performance, striving for excellence and going above and beyond
- Making others better, taking initiative to elevate others and champion a culture of growth
Work Style:
- Collaborative and team-oriented, with a strong emphasis on in-person connection and collaboration
- Results-driven and focused on achieving exceptional results
- Adaptable and comfortable working in a fast-paced, growing environment
Self-Assessment Questions:
- Do I share Blackbird's passion for creating meaningful connections between restaurants and their customers?
- Am I comfortable working in a collaborative, in-office environment?
- Do I thrive on driving results and achieving exceptional outcomes, even in the face of challenges?
ASSUMPTION: Blackbird's company culture prioritizes collaboration, creativity, and a strong commitment to the company's mission and values.
⚠️ Potential Challenges
- Balancing multiple priorities and projects in a fast-paced, growing environment
- Driving user acquisition and engagement on a limited budget, requiring creativity and resourcefulness
- Adapting to changes in the restaurant industry and consumer behavior
- Competing for talent in New York City's competitive job market
ASSUMPTION: The Consumer Marketing Manager role at Blackbird may present unique challenges related to the company's rapid growth, limited budget, and competitive job market.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on organic and product-led tactics to drive user acquisition and engagement
- Blackbird's focus on the restaurant industry sets it apart from other tech companies, offering unique opportunities and challenges
- This role may provide opportunities for career growth and development, as Blackbird continues to expand and innovate
ASSUMPTION: The Consumer Marketing Manager role at Blackbird is unique, requiring a strong focus on organic and product-led tactics, as well as a deep understanding of the restaurant industry and its culture.
📝 Sample Projects
- Developing and executing a referral program to incentivize existing users to invite their friends and family to join Blackbird
- Collaborating with restaurant partners to create co-branded marketing campaigns that drive user engagement and acquisition
- Launching and optimizing a targeted advertising campaign to reach new users in specific geographic areas
ASSUMPTION: The specific projects and initiatives undertaken by the Consumer Marketing Manager at Blackbird may vary depending on the company's priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- How does Blackbird measure the success of its marketing campaigns, and what key performance indicators (KPIs) does the company track?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organizational structure?
- How does Blackbird support the professional development and growth of its employees, particularly in the marketing department?
- What are the most significant challenges facing the restaurant industry, and how does Blackbird plan to address them through its marketing efforts?
- How does Blackbird approach work-life balance, and what resources are available to support employees' well-being and personal growth?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate the candidate's interest in the role and commitment to Blackbird's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/blackbird/jobs/4565315006
- Tailor your resume and cover letter to highlight your relevant marketing experience and emphasize your fit with Blackbird's company culture and values
- Prepare examples of creative marketing campaigns or initiatives you've led in the past, focusing on driving user acquisition and engagement
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
