📌 Core Information
🔹 Job Title: Consumer Marketing Manager
🔹 Company: Cochlear
🔹 Location: Lone Tree, Colorado, United States
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days on-site, 3 days remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans to increase demand for Cochlear's implantable hearing solutions
- Collaborating cross-functionally to ensure marketing efforts align with business objectives and drive growth
- Analyzing market data and customer insights to inform marketing strategies and improve customer experience
- Managing and mentoring a team of marketing professionals
- Working closely with regional and global leaders to scale campaigns and adapt strategies to local needs and candidate behaviors
ASSUMPTION: This role requires a strong background in DTC consumer marketing, with a focus on analytics and market development. The ideal candidate will have experience managing marketing campaigns and teams, as well as a proven track record of driving demand and growth for medical devices or related products.
📋 Key Responsibilities
✅ Developing and executing strategic marketing plans to increase demand for Cochlear's implantable hearing solutions
✅ Collaborating cross-functionally to ensure marketing efforts align with business objectives and drive growth
✅ Analyzing market data and customer insights to inform marketing strategies and improve customer experience
✅ Managing and mentoring a team of marketing professionals
✅ Working closely with regional and global leaders to scale campaigns and adapt strategies to local needs and candidate behaviors
ASSUMPTION: This role requires strong communication, leadership, and analytical skills. The ideal candidate will be able to work independently and collaboratively, and thrive in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 5-7+ years of experience managing marketing campaigns, with a focus on analytics and market development
Required Skills:
- Proven experience in DTC consumer marketing, with a focus on analytics and market development
- Strong communication, leadership, and analytical skills
- Ability to work independently and collaboratively in a fast-paced, dynamic environment
- Experience managing marketing campaigns and teams
- Proven track record of driving demand and growth for medical devices or related products
Preferred Skills:
- Experience in the medical device industry
- Fluency in multiple languages
- Experience working with cross-functional teams in a global organization
ASSUMPTION: The ideal candidate will have a strong background in DTC consumer marketing, with a focus on analytics and market development. They will be able to work independently and collaboratively, and thrive in a fast-paced, dynamic environment. Experience in the medical device industry is a plus, but not required.
💰 Compensation & Benefits
Salary Range: $107,000 - $115,000 per year, based on experience, plus an annual bonus opportunity of 15% of base salary
Benefits:
- Medical, dental, and vision insurance
- Life and disability insurance
- 401(K) matching with immediate vesting
- Paid time off
- Tuition reimbursement
- Maternity and paternity leave
- Employee stock purchase plan
- Pet insurance
Working Hours: Full-time (40 hours per week), with flexibility for early morning and evening calls, and occasional travel (up to 10%) including nights and weekends
ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role in the medical device industry. The benefits package is competitive and designed to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1981
Company Description:
- Cochlear is the global leader in implantable hearing solutions, committed to helping people hear and be heard
- The company was founded by Professor Graeme Clark, who pioneered the world's first multi-channel cochlear implant
- Cochlear offers a range of implantable hearing devices, including cochlear implants, bone conduction solutions, and electro-acoustic implants
- The company has provided more than 650,000 implantable devices and has a global workforce of more than 4,000 people
Company Specialties:
- Cochlear implants
- Bone conduction solutions
- Bionic Ear
- Hearing Implants
- Medical Devices
- Direct Acoustic Cochlear Stimulation
- Electro-acoustic implants
Company Website: http://www.cochlear.com
ASSUMPTION: Cochlear is a well-established company with a strong reputation in the medical device industry. The company's mission and values are centered around helping people hear and improving their quality of life.
📊 Role Analysis
Career Level: Mid-level to senior marketing manager role
Reporting Structure: Reports directly to the Regional Marketing Director, Americas
Work Arrangement: Hybrid (2 days on-site, 3 days remote)
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing team
- Opportunity to work on global marketing initiatives and gain international experience
- Potential to transition into a leadership role within the marketing organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on additional responsibilities and advance within the marketing organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site, 3 days remote)
Office Location(s): 10350 Park Meadows Dr, Lone Tree, Colorado 80124, US
Geographic Context:
- Lone Tree is a suburb of Denver, Colorado, with a population of approximately 7,000 people
- The area is known for its high quality of life, with excellent schools, parks, and recreational opportunities
- The office is located in the Park Meadows business park, with easy access to major highways and amenities
Work Schedule: Full-time (40 hours per week), with flexibility for early morning and evening calls, and occasional travel (up to 10%) including nights and weekends
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with the opportunity to work from home and enjoy the benefits of an on-site office environment. The Lone Tree office is conveniently located in a business park with easy access to major highways and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the regional marketing director
- Background check and offer
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Leadership and team management skills
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with marketing analytics and customer insights
- Showcase your ability to work collaboratively and manage teams
- Demonstrate your understanding of the medical device industry and Cochlear's products
ATS Keywords: DTC consumer marketing, marketing analytics, customer insights, team management, medical device industry, Cochlear, implantable hearing solutions
ASSUMPTION: The interview process is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit with the company. The ideal candidate will have a strong background in DTC consumer marketing, with a focus on analytics and market development.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience working with marketing automation platforms, CRM software, data visualization tools, and marketing analytics tools. Familiarity with project management tools is also a plus.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Data-driven
- Collaborative
- Agile
- Results-oriented
- Customer-centric
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Cochlear's patient-focused values?
- Describe a time when you had to adapt your marketing strategy to meet the needs of a specific customer segment or market.
- How do you approach working collaboratively with cross-functional teams to achieve shared business goals?
ASSUMPTION: Cochlear values a patient-focused, innovative, collaborative, accountable, respectful, and data-driven work environment. The ideal candidate will be able to demonstrate alignment with these values and work style preferences.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance
- Balancing the need for global consistency with local market adaptation
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
- Working with limited resources and competing priorities
ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, with strong leadership, communication, and project management skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director role in a medical device or healthcare organization
- Unlike other marketing roles, this position requires a deep understanding of the medical device industry and Cochlear's products
- This role offers the opportunity to work on global marketing initiatives and gain international experience
ASSUMPTION: This role is similar to a Senior Marketing Manager or Marketing Director role in a medical device or healthcare organization, with a focus on DTC consumer marketing and analytics. The ideal candidate will have experience in the medical device industry and a strong background in marketing analytics and customer insights.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new cochlear implant model
- Analyzing customer data to identify trends and optimize marketing strategies
- Managing a team to execute a regional marketing event, with a focus on lead generation and conversion
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role. The ideal candidate will have experience managing marketing campaigns and teams, with a focus on analytics and market development.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Cochlear's implantable hearing solutions?
- What are the key priorities for this role in the first 90 days?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing organization?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company. The ideal candidate will be curious and ask thoughtful questions to demonstrate their interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.cochlear.us/careers
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your phone or video screen by researching Cochlear's products and industry
- If selected for an in-person or virtual interview, be prepared to discuss your experience with marketing analytics and customer insights
- Follow up with the hiring team after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
