📌 Core Information
🔹 Job Title: Consumer Marketing Manager - Mother & Child + Beauty
🔹 Company: Philips
🔹 Location: Sydney - North Ryde, Sydney
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing plans to meet sales, market share, and profit objectives
- Managing the portfolio lifecycle, including market share analysis, strategic planning, and launching new products
- Driving consumer demand generation and local marketing activation strategy across all touchpoints
- Collaborating with cross-functional teams and providing local insights to global teams
ASSUMPTION: This role requires a strategic mindset, strong data analytics skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Develop and execute integrated marketing plans to meet company sales, market share, and profit objectives across Australia & New Zealand
✅ Manage the portfolio toward KPIs, including market share and brand preference, and drive corrective actions where needed
✅ Work with the market research team to identify actionable insights, category dynamics, and trends to steer strategic marketing plans
✅ Plan, manage, and execute the local pricing and promotional strategy
✅ Drive consumer demand generation and local marketing activation strategy across all touchpoints following business objectives and strategy
✅ Effectively manage the brand P&L, including A&P planning and product profitability
✅ Provide inputs with local insights about markets, competition, and trends through to global
✅ Work collaboratively with cross-functional teams as well as being the lead contact for the category in Australia & New Zealand
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively without direct reports.
🎯 Required Qualifications
Education: Completed degree in Commerce / Business / Marketing
Experience: Proven experience in a similar brand or marketing role from either technology, specialty consumer, FMCG, or healthcare domain
Required Skills:
- Excellent communication and project management skills
- Strong data analytics experience to build and drive effective marketing strategies and results
- Creative and agile problem-solving skills
- Ability to navigate a matrix organization
- Digital savvy with the ability to drive results through several channel mix strategies for both on and offline
Preferred Skills:
- Experience in the healthcare domain
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the healthcare domain may have an advantage in understanding the specific market dynamics and regulations.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior or Brand Manager role in Sydney, the estimated salary range is AUD 120,000 - 160,000 per annum. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Health and wellness programs
Working Hours: Full-time position with standard business hours, Monday to Friday, 9:00 AM to 5:00 PM. Flexible work arrangements may be available upon request.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Philips operates in the health technology industry, focusing on improving people's health and well-being through meaningful innovation.
Company Size: Philips is a large organization with over 10,000 employees in Australia and more than 72,000 employees globally. This size offers opportunities for career growth and development.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.
Company Description:
- Philips is committed to improving billions of lives worldwide and making the world healthier and more sustainable through innovation
- The company focuses on empowering people to live happy, healthy lifestyles through personalised and sustainable solutions across oral healthcare, mother and childcare, grooming and beauty, and consumer health
- Philips is an equal opportunity employer committed to building and supporting an inclusive workforce that reflects the diverse communities it operates within
Company Specialties:
- Healthcare
- Medical Devices
- Health systems
- Cardiology
- Healthtech
- Oncology
- Respiratory
- Fertility, pregnancy, and connected care
Company Website: https://www.philips.com/a-w/about.html
ASSUMPTION: Philips' focus on innovation and improving lives makes it an attractive employer for candidates seeking to make a positive impact on society.
📊 Role Analysis
Career Level: This role is suitable for a Senior or Brand Manager looking to take the next step in their career, with 5-10 years of experience in a similar brand or marketing role.
Reporting Structure: The Consumer Marketing Manager reports directly to the Business Unit Leader and works collaboratively with cross-functional teams.
Work Arrangement: This is an on-site role based in North Ryde, Sydney, with the possibility of flexible work arrangements.
Growth Opportunities:
- Philips offers opportunities for professional development and growth within the organization
- The company's global presence provides opportunities for international assignments and exposure to diverse markets
- Working in a matrix organization offers the chance to develop leadership and project management skills
ASSUMPTION: Candidates with a strong desire to learn and grow in their career will find ample opportunities at Philips.
🌍 Location & Work Environment
Office Type: Philips' North Ryde office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): North Ryde, Sydney
Geographic Context:
- Sydney is the largest and most populous city in Australia, offering a diverse range of cultural, recreational, and entertainment options
- The North Ryde area is located approximately 15 kilometers northwest of the Sydney central business district and is well-connected by public transportation
- The region is home to a thriving technology and healthcare industry, providing ample opportunities for networking and professional development
Work Schedule: Standard business hours, Monday to Friday, with the possibility of flexible work arrangements upon request.
ASSUMPTION: The North Ryde office location offers a convenient and well-connected workspace, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with the hiring manager
Key Assessment Areas:
- Strategic thinking and problem-solving
- Data analytics and interpretation
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your marketing strategies and their outcomes to discuss during the interview
- Research Philips' company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Marketing planning, brand management, data analytics, project management, consumer demand generation, market research, pricing strategy, promotional strategy, cross-functional collaboration, portfolio management, category analysis, strategic planning, digital savvy, agility
ASSUMPTION: Philips' recruitment process is designed to assess candidates' skills and cultural fit, with a focus on behavioral and technical interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Respect for people
- Quality
- Integrity
- Excellence
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Data-driven and analytical
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you comfortable working in a matrix organization and navigating cross-functional teams?
- Do you have a strong desire to learn and grow in your career?
ASSUMPTION: Philips values a diverse and inclusive workforce, and candidates who can demonstrate their fit with the company's values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing a portfolio with full accountability for the P&L without direct reports
- Working effectively in a matrix organization and navigating cross-functional teams
- Keeping up with the fast-paced nature of the marketing industry and adapting to changing market dynamics
- Balancing strategic planning with day-to-day execution and tactical tasks
ASSUMPTION: The challenges associated with this role can be mitigated by strong project management skills, effective communication, and a collaborative work style.
📈 Similar Roles Comparison
- This role is similar to a Senior or Brand Manager position in the FMCG or healthcare industries, with a focus on marketing planning, strategy, and execution
- Philips' global presence offers opportunities for international assignments and exposure to diverse markets, which may not be available in similar roles at smaller organizations
- Candidates with experience in the technology or healthcare domains may find this role particularly appealing, as it combines elements of both industries
ASSUMPTION: This role offers a unique blend of marketing and strategic planning responsibilities, with the opportunity to work for a global leader in health technology.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product in the Mother and Child Care category
- Conducting market research to identify actionable insights and trends in the Beauty category
- Collaborating with cross-functional teams to optimize pricing and promotional strategies for the Avent brand
ASSUMPTION: The sample projects provided are representative of the types of responsibilities and initiatives the Consumer Marketing Manager may be involved in at Philips.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Philips support the professional development and growth of its employees?
- What are the most challenging aspects of working in a matrix organization, and how can I best navigate them?
- How does Philips approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategies and their outcomes to discuss during the interview
- Research Philips' company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
