Consumer Marketing Manager Poland & Baltics

📌 Core Information

🔹 Job Title: Consumer Marketing Manager Poland & Baltics

🔹 Company: Eli Lilly and Company

🔹 Location: Warsaw, Masovian Voivodeship, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive consumer-directed marketing plans
• Leading efforts to expand consumer marketing capabilities
• Assessing the effectiveness of marketing campaigns and adjusting as needed
• Collaborating with cross-functional teams to optimize product positioning and messaging
• Staying abreast of industry trends and regulatory changes to adapt marketing strategies

ASSUMPTION: This role requires a strong understanding of consumer behavior, market dynamics, and the ability to leverage data analytics to inform decision-making. The ideal candidate will have experience in consumer marketing and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Develop and implement comprehensive consumer-directed marketing plans in close partnership with local brand teams and global colleagues that align with the business's strategic objectives.

✅ Execute with excellence across priority consumer initiatives.

✅ Develop and deliver consumer campaigns that lead to customer satisfaction and trust, while seeking business opportunities.

✅ Partner with cross-functional teams to ensure successful product launches, brand building, and consumer engagement initiatives.

✅ Utilize market research and consumer insights to identify opportunities for growth and differentiation.

✅ Collaborate with brand teams, communications, medical affairs, and market access teams to optimize product positioning and messaging.

✅ Assess the effectiveness of consumer-directed marketing campaigns and adjust as needed.

✅ Stay abreast of industry trends and regulatory changes to adapt marketing strategies accordingly.

✅ Increase the awareness and trust of the Lilly Masterbrand.

✅ Develop consumer partnerships to increase both brand awareness and target markets.

✅ Develop, together with the dedicated function in PRA, B2B retail partnerships/ecosystem to increase both brand awareness and target markets.

ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork. The ideal candidate will have excellent communication and leadership skills, particularly in cross-functional collaboration, decision-making, and leading without authority.

🎯 Required Qualifications

Education: Master’s degree in marketing, Business Administration, or a related field.

Experience: 3+ years of experience in consumer marketing, preferably from a consumer product goods, tech, etc.

Required Skills:

• Proven experience in consumer marketing with the ability to understand customer insights and create culturally relevant, engaging content that meets country regulations.
• Strong analytical skills and experience with data-driven marketing decision-making; understands leading and lagging metrics.
• Excellent communication and leadership skills, particularly in cross-functional collaboration, decision-making, and leading without authority.
• Experience in organizational change management and the ability to influence senior leaders for key strategic decisions.
• Ability to work collaboratively in a fast-paced and dynamic environment.

Preferred Skills:

• Experience in the pharmaceutical industry or healthcare sector.
• Fluency in Polish and other Baltic languages.

ASSUMPTION: While experience in the pharmaceutical industry is not required, it would be beneficial for understanding the unique aspects of marketing healthcare products.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between PLN 150,000 - 200,000 per year, based on industry standards for a mid-senior level marketing role in Warsaw. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition assistance
• On-site fitness center and wellness programs

Working Hours: Full-time position with standard business hours, Monday through Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Eli Lilly and Company operates in the pharmaceutical manufacturing industry, developing and manufacturing medicines and pharmaceutical products for a variety of medical conditions.

Company Size: Eli Lilly and Company is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly. The company has a long history of innovation and commitment to improving lives through medicine.

Company Description:

• Eli Lilly and Company is a global healthcare leader dedicated to making life better for people around the world.
• The company discovers, develops, and delivers life-changing medicines and innovative healthcare solutions to patients who need them.
• Eli Lilly and Company is committed to improving the understanding and management of disease, and giving back to communities through philanthropy and volunteerism.

Company Specialties:

• Pharmaceutical Development
• Pharmaceuticals
• Biotech and Biopharmaceuticals

Company Website: www.lilly.com

ASSUMPTION: Eli Lilly and Company is a well-established and reputable organization with a strong commitment to improving lives through medicine. The company's size and global presence offer opportunities for career growth and exposure to diverse teams and projects.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a high degree of experience and expertise in consumer marketing.

Reporting Structure: The Consumer Marketing Manager Poland & Baltics will report directly to the Regional Marketing Director and work closely with local brand teams and global colleagues.

Work Arrangement: This role is on-site, with the primary work location being the Lilly Corporate Center in Indianapolis, Indiana. However, the role may require travel to other Lilly offices and external meetings as needed.

Growth Opportunities:

• Opportunities for career advancement within the marketing department or other functions within the company.
• Exposure to global marketing strategies and cross-functional teams.
• Potential to work on high-impact projects that have a significant impact on the business.

ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization. The ideal candidate will be proactive in seeking out growth opportunities and taking on new challenges.

🌍 Location & Work Environment

Office Type: The primary work location is the Lilly Corporate Center in Indianapolis, Indiana, a modern and collaborative workspace designed to foster innovation and creativity.

Office Location(s): Lilly Corporate Center, Indianapolis, Indiana 46285, US

Geographic Context:

• Indianapolis is the capital and most populous city in Indiana, with a diverse and vibrant cultural scene.
• The Lilly Corporate Center is located in a suburban area with easy access to shopping, dining, and recreational opportunities.
• The Indianapolis International Airport is conveniently located near the office, making it easy to travel for business or leisure.

Work Schedule: Full-time position with standard business hours, Monday through Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The Lilly Corporate Center offers a modern and collaborative work environment designed to foster innovation and creativity. The location provides easy access to shopping, dining, and recreational opportunities, as well as convenient travel options.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or video interview with the regional marketing director and other key stakeholders
• Final interview with the senior marketing leader
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Cross-functional collaboration and communication skills
• Leadership and change management abilities
• Cultural fit and alignment with Lilly's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and collaboration skills.
• Research Eli Lilly and Company and the pharmaceutical industry to demonstrate your knowledge and enthusiasm for the role.

ATS Keywords: Consumer Marketing, Data Analytics, Cross-Functional Collaboration, Market Research, Consumer Insights, Brand Building, Product Launches, Campaign Development, Communication Skills, Leadership Skills, Organizational Change Management, Customer Satisfaction, Trust Building, Strategic Decision-Making, Dynamic Environment, Cultural Relevance

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, cross-functional collaboration, and cultural fit. The ideal candidate will have a strong background in consumer marketing and be comfortable working in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, and data analysis tools. Familiarity with project management tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellent
• Patient-centered
• Innovation
• One Lilly

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Committed to improving lives through medicine

Self-Assessment Questions:

• Do you have a proven track record of success in consumer marketing?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, cross-functional team setting?
• Are you committed to improving lives through medicine?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Eli Lilly and Company, with a commitment to improving lives through medicine and a passion for consumer marketing. The candidate will also be comfortable working in a collaborative, cross-functional team setting and be adaptable to change.

⚠️ Potential Challenges

• The role may require travel to other Lilly offices and external meetings, which could be challenging for candidates who prefer a strictly on-site work arrangement.
• The role involves working with a diverse range of stakeholders, which could present communication and collaboration challenges.
• The role requires a high degree of strategic thinking and decision-making, which could be challenging for candidates who prefer more structured roles.
• The role may require working on multiple projects simultaneously, which could be challenging for candidates who prefer a more focused workload.

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to manage multiple projects simultaneously. The candidate will also be an effective communicator and collaborator, able to work successfully with a diverse range of stakeholders.

📈 Similar Roles Comparison

• This role is similar to other consumer marketing manager roles in the pharmaceutical industry, but may have a greater focus on regional marketing strategies and cross-functional collaboration.
• The role may require a higher degree of strategic thinking and decision-making than similar roles in other industries, due to the unique regulatory and competitive landscape of the pharmaceutical industry.
• This role offers opportunities for career growth and development within a large, global organization, similar to other mid-senior level marketing roles.

ASSUMPTION: This role is similar to other consumer marketing manager roles in the pharmaceutical industry, but may have unique aspects that require a higher degree of strategic thinking and decision-making. The role also offers opportunities for career growth and development within a large, global organization.

📝 Sample Projects

• Developing and implementing a comprehensive consumer-directed marketing plan for a new product launch in the Poland & Baltics region.
• Conducting market research to identify opportunities for growth and differentiation in the consumer marketing space.
• Collaborating with cross-functional teams to optimize product positioning and messaging for a rebranding initiative.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the consumer marketing manager may be responsible for, but are not exhaustive. The specific projects and priorities will depend on the business needs and strategic objectives of the organization.

❓ Key Questions to Ask During Interview

• Can you describe the typical workweek for this role and how it may vary based on project demands?
• How does this role collaborate with other marketing teams and functions within the organization?
• What are the most important priorities for this role in the first 90 days?
• How does Eli Lilly and Company support the professional development and growth of its marketing employees?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?

ASSUMPTION: These key questions are intended to help the candidate better understand the role, the organization, and the opportunities for professional development and growth. The ideal candidate will be proactive in seeking out information and insights to inform their decision-making.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Lilly Career Site
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided.
• Prepare for behavioral interview questions that focus on your problem-solving, leadership, and collaboration skills.
• Research Eli Lilly and Company and the pharmaceutical industry to demonstrate your knowledge and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.