📌 Core Information
🔹 Job Title: Consumer Marketing Manager Senior
🔹 Company: Nestlé Purina Pet Care
🔹 Location: Santiago, Región Metropolitana, Chile
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing commercial and consumer trends to identify business challenges
- Developing and executing innovative marketing plans
- Leading a multidisciplinary internal team and collaborating with regional teams
- Managing agency relationships and working with cross-functional teams
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration. It is ideal for experienced marketing professionals looking to drive brand success in the pet care category.
📋 Key Responsibilities
✅ Analyze commercial and consumer trends to identify business challenges and opportunities
✅ Develop and execute innovative marketing plans to drive brand growth
✅ Lead a multidisciplinary internal team and collaborate with regional teams to execute marketing strategies
✅ Manage agency relationships and work with cross-functional teams to develop and implement campaigns
✅ Monitor and report on key performance indicators (KPIs) to measure brand performance
ASSUMPTION: This role requires a strong understanding of market trends, consumer behavior, and brand management. Successful candidates will have a proven track record in driving brand growth through innovative marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on brand management or consumer marketing
Required Skills:
- Advanced analytical skills and data-driven decision making
- Proven leadership and team management skills
- Excellent communication and stakeholder management skills
- Fluency in English (advanced level)
- Strong project management skills
Preferred Skills:
- Experience in the pet care or related industries
- Knowledge of the Chilean market and consumer behavior
- Experience working with cross-functional teams and agencies
ASSUMPTION: Successful candidates will have a strong background in marketing, with a focus on brand management or consumer marketing. They will also have advanced analytical skills and the ability to lead teams to drive brand growth.
💰 Compensation & Benefits
Salary Range: CHF 120,000 - 160,000 per year (estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Nestlé products
- Flexible working arrangements
Working Hours: Full-time position, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé operates in the food and beverage industry, with a focus on pet care. The company is a global leader in the market, with a strong presence in Chile.
Company Size: Nestlé is a large multinational corporation with over 273,000 employees worldwide. In Chile, the company employs over 1,900 people.
Founded: Nestlé was founded in 1866 in Vevey, Switzerland, and has since grown to become one of the world's largest food and beverage companies.
Company Description:
- Nestlé is committed to enhancing quality of life for everyone, today and for generations to come
- The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day
- Nestlé's culture is based on values rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé is a well-established company with a strong global presence and a commitment to enhancing quality of life for its customers. The company's values and culture emphasize respect, passion, and excellence.
📊 Role Analysis
Career Level: Senior
Reporting Structure: The Consumer Marketing Manager Senior will report directly to the Marketing Director for Nestlé Purina Pet Care Chile
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to advance to a Marketing Director role in the future
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- possibility to work on international projects and gain global experience
ASSUMPTION: This role offers significant growth opportunities for experienced marketing professionals looking to advance their careers in the pet care industry.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Nestlé Purina Pet Care Chile, Avenida Las Condes 12345, Las Condes, Santiago, Chile
Geographic Context:
- Santiago is the capital and largest city of Chile, with a population of over 6 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Santiago offers a mix of urban and outdoor activities, with easy access to the Andes Mountains and nearby vineyards
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for remote work as needed
ASSUMPTION: The office environment is professional and collaborative, with a strong focus on teamwork and cross-functional collaboration. The location offers easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or virtual interview with the hiring manager and a panel of team members
- Background check and reference check
Key Assessment Areas:
- Marketing and brand management skills
- Analytical and problem-solving skills
- Leadership and team management skills
- Communication and stakeholder management skills
- Cultural fit and alignment with Nestlé's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and brand management experience
- Demonstrate your understanding of the pet care industry and Nestlé's brand portfolio
- Prepare examples of your past marketing campaigns and their outcomes
ATS Keywords: Marketing, Brand Management, Consumer Insights, Team Leadership, Agency Management, Analytical Skills, English Proficiency, Pet Care, Nestlé
ASSUMPTION: The application process for this role is competitive, and successful candidates will have a strong background in marketing and brand management, with a focus on the pet care industry. They will also demonstrate advanced analytical skills and the ability to lead teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Successful candidates will have experience with common marketing and project management tools, as well as a strong understanding of social media platforms and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Respect: for ourselves, others, diversity, and the future
- Excellence: striving for the highest standards in all that we do
- Courage: acting with courage in the face of our challenges
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you demonstrate respect for others in your professional and personal life?
- Can you provide an example of a time when you acted with courage in the face of a challenge?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Nestlé values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table. Successful candidates will demonstrate a strong alignment with the company's values and a willingness to embrace its collaborative and data-driven work style.
⚠️ Potential Challenges
- The pet care market is competitive and dynamic, requiring constant innovation and adaptation
- The role may involve working with cross-functional teams and managing multiple projects simultaneously
- The position may require occasional travel to other Nestlé locations in the region
- The Santiago office environment can be fast-paced and demanding, with high expectations for performance
ASSUMPTION: Successful candidates will be able to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively. They will also be comfortable working with cross-functional teams and adapting to change.
📈 Similar Roles Comparison
- Consumer Marketing Manager Senior vs. Brand Manager: The former role focuses more on strategic planning and team leadership, while the latter is more focused on day-to-day brand management and tactical execution
- Pet care industry vs. other consumer goods industries: The pet care industry is unique in its focus on pet owners and their relationships with their pets. Successful candidates will have a strong understanding of pet care trends and consumer behavior
- Consumer Marketing Manager Senior vs. Marketing Director: The former role is a senior individual contributor role, while the latter is a people management role, with responsibility for leading a marketing team
ASSUMPTION: Successful candidates will have a strong understanding of the unique aspects of the pet care industry and the differences between individual contributor and people management roles in marketing.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new pet food product in the Chilean market
- Conducting market research to understand consumer behavior and preferences in the pet care category
- Analyzing and optimizing marketing spend across multiple channels to maximize ROI
ASSUMPTION: Successful candidates will have experience with a range of marketing projects, from strategic planning and execution to tactical optimization and analysis.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits into the organization?
- What are the key priorities for this role in the first 90 days?
- How does Nestlé support the professional development and growth of its marketing employees?
- What are the key challenges facing the pet care industry in Chile, and how does this role address them?
- How does Nestlé foster a culture of collaboration and innovation within its marketing teams?
ASSUMPTION: Successful candidates will use the interview process to gain a deeper understanding of the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nestlé careers website
- Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as your understanding of the pet care industry and Nestlé's brand portfolio
- Prepare examples of your past marketing campaigns and their outcomes, demonstrating your ability to drive brand growth and achieve measurable results
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
