📌 Core Information
🔹 Job Title: Consumer Marketing Manager, Spectacles
🔹 Company: Snap Inc.
🔹 Location: Los Angeles, California (with remote flexibility)
🔹 Job Type: Full-Time, Hybrid (4+ days in office per week)
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (remote work allowed)
🚀 Job Overview
Key aspects of this role include:
- Driving and owning specific projects within the team to push product marketing and campaign work forward.
- Becoming a subject matter expert in Consumer and Augmented Reality, ensuring alignment across various teams.
- Managing budgets and spend commitments effectively.
- Cultivating a collaborative and inclusive team environment within immediate teams and cross-functionally.
- Partnering with strategy to develop creative briefs and with media teams to develop brand and performance-driven media plans.
ASSUMPTION: This role requires strong project management skills, strategic thinking, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Run point on a variety of projects, keeping a keen eye towards the needs of the brand and the strength and efficacy of our team’s outputs, and manage budgets and spend commitments.
✅ Exercise teamwork and stellar bedside manner with cross-functional teams like Product, Innovation, and Research, working horizontally to get the entire organization aligned on vision.
✅ Cultivate a long term, mindful, expansive, resonant, collaborative and inclusive team environment within immediate team(s) and cross-functionally.
✅ Lead communication and collaboration across the multidisciplinary team including within the Creative & Marketing group, cross-functionally with Product, Comms, and Developer relations; ensuring fortitude of the brand platform idea(s) and development of cross-channel go-to-market and amplification plans.
✅ Liaise with Project Management, Production, Media, and Strategy to ideate and execute for key brand and business objectives and uphold high standards of creative excellence with poise and respect for the work; demonstrate strong judgment and discretion.
✅ Partner with strategy in the development of creative briefs that are both inspiring and effective, up-leveling the knowledge and sophistication of our approach to the category wherever possible.
✅ Partner with the media team to develop brand and performance-driven media plans that deliver our message effectively.
✅ Be a team player: Prioritize momentum across projects by offering support to others within the team when necessary.
✅ Elevate issues and manage up to Creative & Marketing leadership with a problem-solving and hyper-communicative approach.
✅ Record and report against project budgets, distribution/media, analytics and testing/optimizing for maximum impact (depending on the objectives set) and distribute learnings across the team and across the organization.
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and a keen eye for detail.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent years of experience.
Experience: 10+ years experience in Brand Marketing, with 1+ year of manager experience.
Required Skills:
- Experience launching hardware products and consumer electronics.
- Knowledge of and experience with Snap Inc products.
- Prior AR experience and/or a passion for AR.
- Strong project management skills.
- Excellent communication and collaboration skills.
- Ability to manage budgets and spend commitments.
- Strategic thinking and problem-solving skills.
Preferred Skills:
- Experience working with world-class creative teams and for brands people love.
- Master skills in juggling multiple projects at once.
- Thrives in ambiguity and operates with limited guidance and oversight.
- Ability to manage up and cross-functionally with ease, clarity, and ownership.
ASSUMPTION: Candidates with experience in software, apps, and hardware companies & products leading the AR category will be highly valued.
💰 Compensation & Benefits
Salary Range: $147,000 - $259,000 annually, depending on location (Zone C: $147,000 - $220,000, Zone B: $164,000 - $246,000, Zone A: $173,000 - $259,000). This position is eligible for equity in the form of RSUs.
Benefits:
- Paid Parental Leave
- Comprehensive Medical Coverage
- Emotional and Mental Health Support Programs
- Compensation Packages
Working Hours: Full-time, with a flexible hybrid work arrangement (4+ days in office per week).
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on augmented reality and technology.
Company Size: 5,001-10,000 employees, which means there are ample opportunities for collaboration and growth within the organization.
Founded: Snap Inc. was founded in 2011, and it has since grown to become a leading technology company in the augmented reality and social media spaces.
Company Description:
- Snap is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
- The company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
- Snap's three core products are Snapchat, Lens Studio, and Spectacles.
Company Specialties:
- Augmented reality and technology
Company Website: careers.snap.com
ASSUMPTION: Snap Inc. is a dynamic and innovative company that values creativity, collaboration, and continuous learning.
📊 Role Analysis
Career Level: This role is at the manager level, with significant responsibility for driving projects and managing teams.
Reporting Structure: The Consumer Marketing Manager, Spectacles will report directly to the Creative & Marketing leadership team and work cross-functionally with various teams within the organization.
Work Arrangement: This is a hybrid role, with a requirement to be in the office for 4+ days per week. The remaining days can be worked remotely.
Growth Opportunities:
- As Snap Inc. continues to grow and expand its product offerings, there will be opportunities for the Consumer Marketing Manager, Spectacles to take on additional responsibilities and advance their career within the organization.
- The company values internal promotions and provides opportunities for employees to grow and develop their skills.
ASSUMPTION: This role offers significant opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Snap Inc. has a modern, collaborative office space in Santa Monica, California, with additional offices in other major cities around the world.
Office Location(s): 2772 Donald Douglas Loop N, Santa Monica, California 90405, US (with remote flexibility)
Geographic Context:
- Los Angeles is a vibrant, multicultural city with a thriving tech industry and numerous entertainment and cultural attractions.
- The cost of living in Los Angeles is relatively high compared to other cities in the United States, but the city offers a high quality of life and numerous opportunities for personal and professional growth.
- The hybrid work arrangement allows for flexibility in managing work-life balance.
Work Schedule: Full-time, with a flexible hybrid work arrangement (4+ days in office per week).
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to collaborate and build relationships in the office while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Communication and collaboration skills
- Budget management and financial acumen
- Cultural fit and alignment with Snap Inc.'s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with hardware products, consumer electronics, and AR technology.
- Showcase your ability to manage multiple projects simultaneously and work effectively with cross-functional teams.
- Demonstrate your understanding of Snap Inc.'s products and brand.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
ATS Keywords: Brand Marketing, Project Management, Consumer Electronics, AR, Snap Inc., Spectacles, Creative Storytelling, Cross-Functional Collaboration, Budget Management, Team Leadership, Strategic Thinking, Attention to Detail, Emotional Intelligence, Initiative, Creative Production, Marketing Strategy
ASSUMPTION: The interview process at Snap Inc. is designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Creative design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.
👔 Cultural Fit Considerations
Company Values:
- Default Together: Snap Inc. values collaboration and in-person interaction to build culture faster, reinforce values, and serve customers and partners better.
- Be Yourself: Snap Inc. encourages employees to bring their authentic selves to work and fosters an inclusive environment where everyone can thrive.
- Own the Moment: Snap Inc. empowers employees to take ownership of their work and make an impact on the company's success.
Work Style:
- Snap Inc. values a fast-paced, dynamic work environment where employees are encouraged to take initiative and drive results.
- The company values a growth mindset and continuous learning, with a focus on innovation and creativity.
- Snap Inc. values a collaborative, team-oriented work environment where employees are encouraged to support and learn from one another.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working in a hybrid or remote setting?
- Do you have experience managing budgets and spend commitments?
- Are you comfortable working with cross-functional teams and managing up to leadership?
- Do you have experience launching hardware products and consumer electronics?
- Are you passionate about AR technology and its potential for transforming the way people live and communicate?
ASSUMPTION: Snap Inc. values a diverse and inclusive work environment where employees can bring their authentic selves to work and thrive.
⚠️ Potential Challenges
- The role requires managing multiple projects simultaneously and balancing the needs of various stakeholders.
- The fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
- The role may require occasional travel to attend industry events or meet with partners and clients.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
ASSUMPTION: The potential challenges associated with this role can be mitigated by strong project management skills, effective communication and collaboration, and a willingness to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the Spectacles product within the broader Snap Inc. portfolio.
- The role requires a deep understanding of consumer behavior and preferences, as well as experience with hardware products and consumer electronics.
- This role offers significant opportunities for career growth and development within the organization, as Snap Inc. continues to expand its product offerings and enter new markets.
ASSUMPTION: This role is well-suited for candidates with experience in brand marketing, project management, and hardware products, as well as a passion for AR technology and its potential for transforming the way people live and communicate.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Spectacles product launch
- Managing a cross-functional team to create and implement a marketing campaign for an existing Spectacles product
- Conducting market research to identify opportunities for new Spectacles products or features
- Collaborating with the product team to develop and launch a new AR feature for Snapchat
ASSUMPTION: These sample projects are intended to illustrate the types of projects the Consumer Marketing Manager, Spectacles may be responsible for, but the specific projects may vary depending on the organization's priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- How does this role fit into the broader organization and contribute to the company's overall goals and objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the key challenges facing the Spectacles product line, and how can this role help address them?
- How does the company measure the success of its marketing campaigns and initiatives?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's priorities and needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with hardware products, consumer electronics, and AR technology.
- Prepare for your interview by researching Snap Inc.'s products, brand, and company culture, and be ready to discuss your understanding of the role and the organization's priorities and needs.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
- If you are selected for the final round of interviews, be prepared to present a portfolio of your work and discuss your approach to marketing and branding.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
