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Consumer Marketing Manager, Spectacles

Snap Inc.
Full-time
On-site
Los Angeles, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Consumer Marketing Manager, Spectacles

πŸ”Ή Company: Snap Inc.

πŸ”Ή Location: Los Angeles, California (with remote flexibility)

πŸ”Ή Job Type: Full-Time, Hybrid (4+ days in office)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 28, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Hybrid (4+ days in office)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving and owning specific projects within the Consumer Marketing team for Spectacles
  • Coordinating necessary connections to push product marketing and campaign work forward
  • Becoming the subject matter expert in Consumer and Augmented Reality
  • Ensuring alignment across US and global initiatives
  • Managing budgets and spend commitments

ASSUMPTION: This role requires a high level of independence, collaboration, and adaptability to thrive in a fast-paced, ambiguous environment. Strong problem-solving and communication skills are essential for success.

πŸ“‹ Key Responsibilities

βœ… Run point on a variety of projects, keeping a keen eye towards the needs of the brand and the strength and efficacy of our team’s outputs and manage budgets and spend commitments.

βœ… Exercise teamwork and stellar bedside manner with cross-functional teams like Product, Innovation, and Research, working horizontally to get the entire organization aligned on vision.

βœ… Cultivate a long term, mindful, expansive, resonant, collaborative and inclusive team environment within immediate team(s) and cross-functionally.

βœ… Lead communication and collaboration across the multidisciplinary team including within the Creative & Marketing group, cross functionally with Product, Comms, and Developer relations; ensuring fortitude of the brand platform idea(s) and development of cross-channel go-to-market and amplification plans.

βœ… Liaise with Project Management, Production, Media, and Strategy to ideate and execute for key brand and business objectives and uphold high standards of creative excellence with poise and respect for the work; demonstrate strong judgment and discretion.

βœ… Partner with strategy in the development of creative briefs that are both inspiring and effective, up-leveling the knowledge and sophistication of our approach to the category wherever possible.

βœ… Partner with the media team to develop brand and performance-driven media plans that deliver our message effectively.

βœ… Be a team player: Prioritize momentum across projects by offering support to others within the team when necessary.

βœ… Elevate issues and manage up to Creative & Marketing leadership with a problem-solving and hyper-communicative approach.

βœ… Record and report against project budgets, distribution/media, analytics and testing/optimizing for maximum impact (depending on the objectives set) and distribute learnings across the team and across the organization.

ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively.

🎯 Required Qualifications

Education: Bachelor’s Degree or equivalent years of experience.

Experience: 10+ years in Brand Marketing, with 1+ year of manager experience.

Required Skills:

  • Proven experience in launching hardware products and consumer electronics
  • Knowledge of and experience with Snap Inc. products
  • Prior AR experience and/or a passion for AR
  • Excellent communication and collaboration skills
  • Strong problem-solving and strategic thinking abilities
  • Ability to manage budgets and spend commitments
  • Proven leadership and team management skills

Preferred Skills:

  • Experience working with world-class creative teams and for brands people love
  • Mastery skills in juggling multiple projects at once
  • Ability to thrive in ambiguity and operate with limited guidance and oversight

ASSUMPTION: Candidates with experience in technology, innovation, or gaming categories, as well as familiarity with software, apps, and hardware companies & products leading the AR category, will be strongly considered.

πŸ’° Compensation & Benefits

Salary Range: $147,000 - $259,000 annually, depending on the pay zone (Zone C: $147,000 - $220,000, Zone B: $164,000 - $246,000, Zone A (CA, WA, NYC): $173,000 - $259,000). This position is also eligible for equity in the form of RSUs.

Benefits:

  • Paid Parental Leave
  • Comprehensive Medical Coverage
  • Emotional and Mental Health Support Programs
  • Compensation Packages

Working Hours: Full-time (40 hours/week), with a flexible hybrid work arrangement (4+ days in office).

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The final offer may vary based on the candidate's qualifications and the company's compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Snap Inc. operates in the Software Development industry, focusing on augmented reality and technology.

Company Size: Snap Inc. has 5,001-10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Snap Inc. was founded in 2011 and has since grown to become a publicly traded company with a global presence.

Company Description:

  • Snap is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
  • The company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
  • Snap's three core products are Snapchat, Lens Studio, and Spectacles.

Company Specialties:

  • Augmented reality and technology

Company Website: careers.snap.com

ASSUMPTION: Snap Inc. is a dynamic and innovative company that values creativity, collaboration, and forward momentum. Candidates who thrive in fast-paced, ever-changing environments will find this company an excellent fit.

πŸ“Š Role Analysis

Career Level: This role is at the senior manager level, offering opportunities for growth and leadership within the Consumer Marketing team.

Reporting Structure: The Consumer Marketing Manager, Spectacles, will report directly to the Creative & Marketing leadership team and collaborate cross-functionally with various teams, including Product, Comms, and Developer relations.

Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work in the office for 4+ days per week.

Growth Opportunities:

  • Potential to expand the role's scope and influence as the Spectacles product line grows and evolves
  • Opportunities to work on global initiatives and collaborate with international teams
  • Possibility to transition into other leadership roles within the Creative & Marketing department or the broader organization

ASSUMPTION: This role offers a unique opportunity to work on cutting-edge technology and contribute to the growth of a successful, innovative company.

🌍 Location & Work Environment

Office Type: Snap Inc.'s headquarters is located in Santa Monica, California, with additional offices in cities such as London, New York, Seattle, San Francisco, Paris, Tel Aviv, Sydney, Palo Alto, Singapore, Oslo, Toronto, and Mumbai.

Office Location(s): The primary office for this role is in Los Angeles, California, with the option to work remotely for up to 3 days per week.

Geographic Context:

  • The Los Angeles area offers a diverse and vibrant culture, with numerous entertainment, arts, and outdoor recreation opportunities
  • The region is home to a thriving tech industry, providing ample networking and professional development opportunities
  • Los Angeles is known for its Mediterranean climate, with mild winters and warm summers

Work Schedule: Full-time (40 hours/week), with a flexible hybrid work arrangement (4+ days in office).

ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing for in-person collaboration and remote flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the Creative & Marketing leadership team
  • Final round interview with key stakeholders
  • Background check and offer extension

Key Assessment Areas:

  • Cultural fit and alignment with Snap Inc.'s values
  • Strategic thinking and problem-solving skills
  • Communication and collaboration abilities
  • Leadership and team management capabilities
  • Knowledge of and passion for AR and consumer electronics

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of Snap Inc.'s products and AR technology
  • Prepare examples of your past work that showcase your creativity, strategic thinking, and leadership abilities
  • Research Snap Inc.'s company culture and values to ensure a strong cultural fit
  • Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Consumer Marketing, Spectacles, AR, Augmented Reality, Brand Marketing, Product Marketing, Campaign Management, Strategic Thinking, Leadership, Team Management, Cross-Functional Collaboration, Creative Storytelling, Budget Management, Snap Inc., Snapchat, Lens Studio

ASSUMPTION: The interview process at Snap Inc. is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. Candidates who are proactive, prepared, and enthusiastic will make a strong impression.

πŸ› οΈ Tools & Technologies

  • Project management tools (e.g., Asana, JIRA, Trello)
  • Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
  • Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
  • Communication and collaboration platforms (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific projects and teams the candidate works with. Familiarity with a wide range of tools is an asset in this dynamic and fast-paced environment.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Kind: We are kind to each other and to our community
  • Smart: We are intellectually curious and strive to improve our skills and learn new things
  • Creative: We seek new ways to see the world and express ourselves

Work Style:

  • Fast-paced and dynamic, with a focus on innovation and continuous improvement
  • Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
  • Data-driven and analytical, with a focus on measuring and optimizing performance
  • Adaptable and resilient, with a willingness to embrace change and learn from setbacks

Self-Assessment Questions:

  • Do you thrive in fast-paced, ever-changing environments, and are you comfortable working with ambiguity?
  • Are you a strong communicator and collaborator, with the ability to build and maintain effective working relationships with diverse teams?
  • Do you have a passion for AR technology and a deep understanding of consumer electronics?

ASSUMPTION: Snap Inc. values candidates who are creative, strategic, and adaptable, with a strong commitment to collaboration and continuous learning.

⚠️ Potential Challenges

  • The fast-paced and dynamic nature of the role may require candidates to adapt quickly to new projects and priorities
  • The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members
  • The competitive nature of the AR and consumer electronics industries may require candidates to stay up-to-date with the latest trends and technologies
  • The need to manage multiple projects simultaneously may demand strong organizational skills and time management

ASSUMPTION: Candidates who are proactive, adaptable, and resilient will be best equipped to navigate the challenges and opportunities presented by this role.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing roles, this position places a strong emphasis on AR technology and consumer electronics, requiring candidates to have a deep understanding of these industries
  • Unlike other marketing roles, this position involves managing a product line (Spectacles) and requires candidates to have experience launching hardware products
  • Career progression in this role may involve transitioning into other leadership positions within the Creative & Marketing department or the broader organization, offering opportunities for growth and development

ASSUMPTION: This role offers a unique blend of marketing, product management, and leadership responsibilities, making it an attractive opportunity for candidates seeking to expand their skillset and advance their career in a dynamic and innovative industry.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new Spectacles product launch
  • Collaborating with cross-functional teams to create engaging and effective marketing campaigns for Spectacles
  • Analyzing market data and consumer feedback to inform product development and marketing strategies
  • Managing a team to create and distribute marketing materials, including print collateral, presentations, websites, videos, and other promotional content

ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the organization's priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

  • What are the most pressing challenges facing the Spectacles product line, and how can this role address them?
  • How does this role collaborate with other teams within the Creative & Marketing department and the broader organization?
  • What opportunities are there for growth and development within this role and the broader organization?
  • How does Snap Inc. support work-life balance for employees working in a hybrid arrangement?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's priorities and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past work that showcase your creativity, strategic thinking, and leadership abilities
  • Research Snap Inc.'s company culture and values to ensure a strong cultural fit
  • Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.