Consumer Marketing Specialist

📌 Core Information

🔹 Job Title: Consumer Marketing Specialist

🔹 Company: Ultradent Products, Inc.

🔹 Location: Salt Lake City, UT

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Oversight of direct-to-consumer sales channels (e.g., opalescence.com, TikTok Shop, etc.)
• Actively monitoring and addressing customer inquiries and concerns
• Fostering connections and responding to consumers promptly on social media
• Coordinating various marketing activities with the Consumer Brand & Marketing Manager
• Assisting with professional product development needs

ASSUMPTION: This role requires a strong consumer focus, excellent communication skills, and the ability to multitask and prioritize various digital marketing efforts.

📋 Key Responsibilities

✅ Oversight of direct-to-consumer sales channels, including incorporating non-programming site updates, accessing reports, managing customer relationships, and liaising with the customer service team, shipping partners, and advertising agency to address any customer and digital storefront-related tasks.

✅ Actively monitoring and addressing questions from customers and potential customers through various channels such as opalescence.com reviews, contact us form, social media, email, and SMS.

✅ Fostering connections, responding to consumers promptly, and encouraging collaborations on social media.

✅ Working with the Consumer Brand & Marketing Manager to develop and coordinate various marketing activities.

✅ Coordinating content approvals of consumer marketing assets with regulatory, quality, clinical, and other team members.

✅ Coordinating with authorized Amazon partners to gather marketing assets, SDS, regulatory, quality, clinical, and other necessary documentation to support the Amazon business as needed.

✅ Assisting the Consumer Brand & Marketing Manager with analyzing, developing, and reviewing marketing reports.

✅ Conducting QA testing of the DTC storefronts and various marketing assets.

✅ Establishing strong working relationships with all internal and external partners.

✅ Assisting with professional product development needs, including conducting competitive analysis, coordinating packaging development, and ensuring proper SKU setup in Ultradent’s system as needed.

ASSUMPTION: This role involves a wide range of responsibilities, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, journalism, advertising, or a relevant field is preferred.

Experience: Minimum of 2 years of experience in product development, community management, social media, events, or consumer marketing is ideal.

Required Skills:

• Strong communication, writing, organizational, interpersonal, and project management skills
• Proficiency in problem-solving
• Exceptional entrepreneurial spirit and consumer-first attitude of responsiveness
• Desire to learn from new trends and best practices in e-commerce marketing
• Quick decision-making, effective monitoring, and good judgment skills
• Working knowledge of MS Office products, including Outlook, Excel, Word, and PowerPoint

Preferred Skills:

• Prior knowledge of Shopify, Klaviyo, Bazaar Voice, and Google Analytics
• Prior experience with community management and moderation within Instagram, TikTok, Facebook, and YouTube
• Prior familiarity with e-commerce sales such as Amazon.com, walmart.com, target.com, and TikTok shop

ASSUMPTION: While a bachelor's degree in a relevant field is preferred, Ultradent may consider candidates with equivalent experience and a strong portfolio.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the Salt Lake City area)

Benefits:

• Medical/Dental & Other Insurances
• Health Savings Account
• 401K Plan
• Employee access to discounted Ultradent products
• Excellent Paid Time Off
• Education Assistance
• Onsite Fitness Center

Working Hours: Full-time, 40 hours per week. Flexible hours may be required to accommodate customer needs and marketing campaign timelines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Ultradent Products, Inc. operates in the medical equipment manufacturing industry, focusing on dental consumables, endodontic, tooth whitening, restorative, orthodontics, tissue management, hygiene, and other dental products.

Company Size: Ultradent is a mid-sized company with approximately 1,372 employees, providing a structured yet collaborative work environment.

Founded: Ultradent was founded in 1978 and has since grown into a global company with subsidiaries in various countries.

Company Description:

• Ultradent Products, Inc. is a leading developer of high-tech dental materials, devices, and instruments worldwide.
• The company's mission is to improve the level of dental health care and make dental procedures more predictable and efficient.
• Ultradent is committed to improving the quality of life and health of individuals through financial and charitable programs.

Company Specialties:

• Dental Consumables
• Endodontic
• Tooth Whitening
• Restorative
• Orthodontics
• Tissue Management
• Hygiene
• Dental Sealant
• Xylitol
• Toothpaste
• Fluoride
• Caries Indicator
• Hemostatic Agent
• Tips
• Bonding Agent
• Etchant
• Composites
• Curing Lights
• Impression Material
• Syringes

Company Website: www.ultradent.com

ASSUMPTION: Ultradent's focus on dental health and commitment to improving the quality of life make it an attractive employer for individuals passionate about oral care and making a positive impact.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in various aspects of digital marketing, product development, and customer service.

Reporting Structure: The Consumer Marketing Specialist will report directly to the Consumer Brand & Marketing Manager and work closely with various internal teams and external partners, such as advertising agencies, shipping partners, and authorized Amazon partners.

Work Arrangement: This is an on-site position, requiring the candidate to work from Ultradent's corporate office in South Jordan, UT. However, some flexibility may be available for remote work, depending on the candidate's needs and the team's requirements.

Growth Opportunities:

• Exposure to various facets of digital marketing, product development, and customer service
• Potential to work on high-impact projects and campaigns that drive consumer engagement and sales
• Opportunities to collaborate with cross-functional teams and external partners, fostering professional growth and skill development

ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in multiple areas and contribute to the success of Ultradent's consumer business unit.

🌍 Location & Work Environment

Office Type: Ultradent's corporate office is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): 505 West Ultradent Dr. (10200 South), South Jordan, UT 84095, US

Geographic Context:

• South Jordan, UT, is a suburb of Salt Lake City, offering a mix of urban and suburban living with easy access to outdoor recreation and cultural attractions.
• The area has a semi-arid climate with four distinct seasons, including mild winters and hot, dry summers.
• South Jordan is home to a diverse population, providing a vibrant and inclusive work environment.

Work Schedule: The standard workweek is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. However, the role may require flexibility to accommodate customer needs and marketing campaign timelines.

ASSUMPTION: Ultradent's corporate office provides a professional and collaborative work environment, with easy access to amenities and outdoor recreation opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Ultradent careers portal
• Phone or video screen with the HR department
• In-depth interview with the Consumer Brand & Marketing Manager and other team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Communication and interpersonal skills
• Problem-solving and decision-making abilities
• Understanding of digital marketing and e-commerce principles
• Cultural fit and alignment with Ultradent's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Ultradent's products and consumer marketing efforts
• Showcase your creativity and innovative thinking in your application materials
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in and understanding of the role and company

ATS Keywords: Direct-to-consumer sales, e-commerce marketing, community management, social media, customer service, product development, marketing campaigns, consumer engagement, Ultradent, oral care, teeth whitening, dental products

ASSUMPTION: Ultradent's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Shopify
• Klaviyo
• Bazaar Voice
• Google Analytics
• MS Office Suite (Outlook, Excel, Word, PowerPoint)
• Social media platforms (Instagram, TikTok, Facebook, YouTube)
• E-commerce sales platforms (Amazon.com, walmart.com, target.com, TikTok shop)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not always required. Ultradent may provide training and support to help new hires develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Customer Focus
• Excellence
• Respect
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you share Ultradent's commitment to improving oral health globally?
• Are you comfortable working in a fast-paced, dynamic environment with multiple priorities and deadlines?
• Do you thrive in a collaborative, team-oriented work environment?
• Are you results-driven and focused on continuous improvement?
• Are you adaptable and open to change?

ASSUMPTION: Ultradent values a diverse and inclusive work environment, seeking candidates who align with their mission, values, and work style.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Adapting to changes in marketing strategies, consumer behavior, and e-commerce trends
• Balancing the needs of various internal and external partners, including customers, advertising agencies, shipping partners, and authorized Amazon partners
• Working in a highly regulated industry with strict product and marketing guidelines

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-first mindset.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on direct-to-consumer sales and customer service, requiring a unique blend of skills and experience
• Ultradent's focus on oral health and dental products sets it apart from other consumer goods companies, offering a unique opportunity to make a positive impact on people's lives
• This role provides exposure to various aspects of digital marketing, product development, and customer service, offering a strong foundation for career growth within Ultradent or the broader marketing industry

ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities, making it an attractive choice for marketing professionals seeking to gain experience in multiple areas.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new teeth whitening product launch
• Conducting market research and competitive analysis to inform product development and marketing strategies
• Managing customer inquiries and concerns, ensuring high levels of customer satisfaction and loyalty

ASSUMPTION: These sample projects demonstrate the range of responsibilities and growth opportunities available in this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the consumer business unit, and how can this role contribute to addressing them?
• How does Ultradent support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Ultradent measure the success of its marketing campaigns and consumer engagement efforts?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in and understanding of the role and company, helping to assess your fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ultradent careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your phone or video screen by researching Ultradent's products, consumer marketing efforts, and company culture
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in and understanding of the role and company
• Follow up with the HR department after your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.