📌 Core Information
🔹 Job Title: Consumer Marketing Specialist
🔹 Company: Philips
🔹 Location: Huixquilucan, México, Mexico
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing communication and new product introductions
- Ensuring business performance growth in Mexico and North Latam
- Partnering with cross-functional teams to execute marketing strategies
- Analyzing consumer experience journeys to inform marketing objectives
ASSUMPTION: This role requires a high level of collaboration and strategic thinking to balance global roadmaps with local market requirements.
📋 Key Responsibilities
✅ Deliver marketing strategy and deploy activities to drive business growth
✅ Analyze consumer experience journeys to identify key triggers and barriers
✅ Participate in the development of shopper marketing plans for new product launches
✅ Collaborate with marketing, media, and commercial teams to drive business growth
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to achieve business goals.
🎯 Required Qualifications
Education: Degree in marketing, communications, or business
Experience: 6+ years in B2C marketing
Required Skills:
- Market intelligence
- Product portfolio management
- Marketing content creation
- Agility and innovation
Preferred Skills:
- Fluency in English and Spanish
- Experience in the healthcare industry
ASSUMPTION: Candidates with experience in B2C marketing and a strong analytical mindset will excel in this role.
💰 Compensation & Benefits
Salary Range: MXN 120,000 - 180,000 per month (based on experience and market standards)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Philips products
- On-site cafeteria and fitness center
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on market standards for marketing roles with similar experience levels in Mexico.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology
Company Size: 10,000+ employees
Founded: 1891 (as a light bulb manufacturer; transformed into a health technology company over the past decade)
Company Description:
- Philips focuses on improving people's health and well-being through meaningful innovation
- Strives to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities
- Sees healthcare as a connected whole, helping people live healthily, preventing disease, and supporting recovery
Company Specialties:
- Healthcare
- Medical devices
- Health systems
- Cardiology
- Oncology
- Respiratory care
- Fertility and pregnancy care
- Connected care
Company Website: philips.com
ASSUMPTION: Philips' focus on improving lives and its broad range of healthcare technologies make it an attractive employer for mission-driven professionals.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Marketing Manager for Mexico and North Latam
Work Arrangement: Hybrid (3 days on-site in Huixquilucan, 2 days remote)
Growth Opportunities:
- Potential career progression into senior marketing roles or other functions within Philips
- Chance to work on high-impact projects and gain exposure to global marketing strategies
- Opportunity to develop skills in market intelligence, product portfolio management, and cross-functional collaboration
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, on-site office in Huixquilucan (Interlomas)
Office Location(s): Huixquilucan, México, Mexico
Geographic Context:
- Huixquilucan is a suburban municipality located northwest of Mexico City
- Known for its high-quality of life, with easy access to shopping, dining, and entertainment options
- Offers a mix of urban and natural environments, with nearby parks and recreational areas
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement and modern office environment provide a good balance between work-life integration and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final decision and job offer
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and consumer insights
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Philips' mission
- Prepare examples of successful marketing campaigns or projects you've worked on
- Research Philips' products and competitors to show your industry knowledge
ATS Keywords: Marketing strategy, consumer experience, shopper marketing, product launch, business growth, market intelligence, product portfolio, cross-functional collaboration
ASSUMPTION: Philips' application process is likely to be competitive, so applicants should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Consumer research and analytics tools (e.g., SurveyMonkey, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Results-driven
- Innovative
- Collaborative
- Integrity
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you stay up-to-date with market trends and consumer behavior in the healthcare industry?
- Can you provide an example of a time when you had to balance global roadmaps with local market requirements?
- How do you approach cross-functional collaboration and stakeholder management in a marketing role?
ASSUMPTION: Candidates who align with Philips' values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Balancing global marketing roadmaps with local market requirements
- Managing multiple stakeholders and cross-functional teams
- Keeping up with the fast-paced nature of the healthcare industry and consumer behavior
- Adapting to Philips' large, global organization and its complex structure
ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic, collaborative environment.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Marketing Manager position, but with a stronger focus on consumer experience and shopper marketing
- In the healthcare industry, this role may involve more complex products and regulatory environments compared to consumer goods or other industries
- Career progression may involve moving into senior marketing roles or other functions within Philips, such as sales or product management
ASSUMPTION: Candidates should consider the unique aspects of this role and how it fits with their long-term career goals.
📝 Sample Projects
- Developing a consumer experience journey map for a new product launch
- Conducting market research to identify consumer preferences and trends in the healthcare industry
- Collaborating with the product team to refine a product portfolio based on consumer insights
ASSUMPTION: These sample projects demonstrate the types of initiatives a Consumer Marketing Specialist might work on at Philips.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Mexico and North Latam?
- What are the key priorities for the first 90 days in this role?
- How does Philips support the professional development and growth of its marketing employees?
- What is the typical career path for someone in this role at Philips?
- How does Philips measure the success of its marketing campaigns and initiatives?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and Philips' mission
- Prepare examples of successful marketing campaigns or projects you've worked on
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
