📌 Core Information
🔹 Job Title: Consumer PR Intern (Summer 2025)
🔹 Company: Circa - IPG DXTRA
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Internship
🔹 Category: Public Relations
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Gaining practical experience in public relations while working closely with a team of dynamic professionals
- Assisting in various tasks such as research, event coordination, and crafting written communications
- Developing strong communications and interpersonal skills
- Potential for the internship to grow into a full-time position
ASSUMPTION: This internship is designed to provide a well-rounded introduction to the public relations industry, with a focus on transmitting strong communications and interpersonal skills.
📋 Key Responsibilities
✅ Research: Analyze brands using various resources
✅ Engage: Share big ideas in brainstorms and with teams
✅ Plan: Assist in event coordination and logistics
✅ Create: Craft written communications including media materials and social content
✅ Hustle: Pitch stories to media, develop media lists, track placements, etc.
✅ Monitor: Track brands in traditional and social media
ASSUMPTION: The responsibilities listed are typical for an entry-level PR internship and may vary depending on the specific needs of the team and the projects assigned.
🎯 Required Qualifications
Education: College graduate or have demonstrated transferrable skills by the start of the internship
Experience: None specified
Required Skills:
- Intellectual curiosity and creativity
- Strong communication skills, both written and verbal
- Ability to meet deadlines and multitask in a fast-paced environment
- Attention to detail and commitment to delivering clear and precise work
- Dynamic and enthusiastic work ethic
Preferred Skills:
- Previous experience in public relations or a related field
- Familiarity with media monitoring tools and social media platforms
ASSUMPTION: While not explicitly stated, previous experience in public relations or a related field may be preferred but is not required for this internship.
💰 Compensation & Benefits
Salary Range: Hourly rate (exact amount not specified)
Benefits:
- Support: Regular check-ins, calls, and touchpoints with teams and the whole office to feel connected
- Mentor: Paired with someone in the office to mentor and help navigate the workplace
- A Large Reach: Experience working with colleagues across the Weber Shandwick network
- A Possible Career: Internships have the possibility of growing into a full-time position
- A Paycheck: Interns are paid hourly
Working Hours: 40 hours per week
ASSUMPTION: The hourly rate for this internship is competitive with industry standards for entry-level PR internships in the Boston area.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 1,001-5,000 employees (as of LinkedIn data)
Founded: Not specified (as of LinkedIn data)
Company Description:
- IPG DXTRA is the world’s most diverse communications network, bringing experts in PR, branding, digital, experiential, influencer, and entertainment together to deliver creative, meaningful, and stand-out answers.
Company Specialties:
- Public Relations
- Branding
- Digital Marketing
- Experiential Marketing
- Influencer Marketing
- Entertainment Marketing
Company Website: http://www.ipgdxtrahealth.com
ASSUMPTION: IPG DXTRA is a large, diverse communications network with expertise in various marketing disciplines, providing a broad range of opportunities for interns to gain experience.
📊 Role Analysis
Career Level: Entry Level (0-2 years)
Reporting Structure: The intern will report directly to the PR team at Weber Shandwick Boston
Work Arrangement: Hybrid (on-site with regular check-ins and calls)
Growth Opportunities:
- Potential for the internship to grow into a full-time position
- Experience working with colleagues across the Weber Shandwick network
- Regular mentoring and coaching from team members to help advance career goals
ASSUMPTION: This internship offers significant growth opportunities, with the potential for the role to evolve into a full-time position and exposure to a wide network of professionals.
🌍 Location & Work Environment
Office Type: Hybrid (on-site with regular check-ins and calls)
Office Location(s): Boston, Massachusetts, United States
Geographic Context:
- Boston is a major city in the northeastern United States, known for its rich history, culture, and education
- The city offers a variety of amenities, including museums, parks, and sports teams
- Boston has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: 40 hours per week, with regular check-ins and calls to maintain connectivity
ASSUMPTION: The hybrid work arrangement allows interns to gain on-site experience while also maintaining flexibility and connectivity through regular check-ins and calls.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen interview
- In-person or virtual interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Communication skills, both written and verbal
- Problem-solving abilities
- Creativity and intellectual curiosity
- Adaptability and enthusiasm
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Demonstrate your understanding of the public relations industry and Weber Shandwick's work
- Showcase your creativity and problem-solving abilities through relevant examples or projects
ATS Keywords: Public Relations, Internship, Weber Shandwick, Boston, Communications, Branding, Digital Marketing, Experiential Marketing, Influencer Marketing, Entertainment Marketing
ASSUMPTION: The application process for this internship is likely to be competitive, with a focus on assessing communication skills, creativity, and industry knowledge.
🛠️ Tools & Technologies
- Media monitoring tools (e.g., Mention, Brand24)
- Social media platforms (e.g., Twitter, Facebook, Instagram)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's needs and the projects assigned to the intern.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Excellence
- Diversity
Work Style:
- Dynamic and enthusiastic
- Adaptable and flexible
- Strong communication skills
- Attention to detail
- Ability to work well under pressure and meet deadlines
Self-Assessment Questions:
- Do I possess strong communication skills, both written and verbal?
- Am I adaptable and enthusiastic, with a willingness to learn and grow in a fast-paced environment?
- Do I have a demonstrated ability to meet deadlines and work well under pressure?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process, with a focus on assessing communication skills, adaptability, and enthusiasm for the role.
⚠️ Potential Challenges
- Adapting to the fast-paced nature of the public relations industry
- Balancing multiple tasks and projects simultaneously
- Meeting tight deadlines and maintaining attention to detail
- Navigating a hybrid work environment and maintaining connectivity with team members
ASSUMPTION: While this internship offers significant growth opportunities, it also presents challenges that require strong communication skills, adaptability, and a willingness to learn and grow in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other entry-level public relations internships, with a focus on gaining practical experience and developing strong communication skills
- However, this internship offers the potential for growth into a full-time position and exposure to a wide network of professionals
- Career paths in public relations may include roles such as account executive, senior account executive, and ultimately, account director or vice president
ASSUMPTION: This internship is comparable to other entry-level public relations internships, with the added benefit of potential growth into a full-time position and exposure to a wide network of professionals.
📝 Sample Projects
- Assisting in the planning and execution of events, such as press conferences or product launches
- Crafting written communications, including media materials and social content, to promote clients or brands
- Pitching stories to media outlets and developing media lists to secure coverage for clients
- Monitoring traditional and social media for brand mentions and analyzing the results to inform future strategies
ASSUMPTION: The specific projects assigned to the intern may vary depending on the team's needs and the client's requirements.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the overall structure of the team and the agency?
- What opportunities are there for growth and development within the agency?
- How does the agency support work-life balance for its employees?
- What are the most rewarding and challenging aspects of working in public relations at Weber Shandwick?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare examples of your work, such as writing samples or social media campaigns, to demonstrate your abilities
- Follow up with the hiring manager or HR representative after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
