📌 Core Information
🔹 Job Title: Consumer PR Intern (Summer 2025)
🔹 Company: Weber Shandwick
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Internship
🔹 Category: Public Relations
🔹 Date Posted: May 5, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Working on a range of consumer clients, from creative brainstorming to day-to-day execution
- Gaining practical experience as a fully integrated member of account teams
- Receiving coaching from Weber Shandwick colleagues to help advance career goals
- Earning a paid hourly wage and the possibility of growing into a full-time position
ASSUMPTION: This internship is designed to provide real-world experience and a pathway to a full-time position for recent graduates or students nearing graduation.
📋 Key Responsibilities
✅ Create: Craft written communications including media materials, compelling social content, and memos
✅ Research: Examine brands, industry trends, and various issues using various resources
✅ Analyze: Answer questions, provide insights, and propose recommendations using quantitative and qualitative data
✅ Engage: Share big ideas in brainstorms and with teams
✅ Hustle: Pitch stories to media, develop media lists, track placements, etc.
✅ Monitor: Track brands and issues in traditional and social media and analyze conversations; draft reports summarizing conversation to inform client strategies
ASSUMPTION: The responsibilities listed are typical for an entry-level PR intern role and may vary depending on the specific needs of the account teams.
🎯 Required Qualifications
Education: College graduate by the start of the internship or have demonstrated transferrable skills
Experience: None specified, but relevant coursework or previous internships are a plus
Required Skills:
- Creative thinking and innovative problem-solving
- Strong communication skills, both written and verbal
- Knowledge of digital platforms and best practices
- Ability to manage multiple tasks and meet deadlines
- Attention to detail and commitment to delivering clear and precise work
- Proficiency in Microsoft Office Suite
Preferred Skills:
- Familiarity with platforms like Cision, Muckrack, Meltwater, Talkwalker, Brandwatch, and/or Quid
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong interest in public relations and consumer brands.
💰 Compensation & Benefits
Salary Range: $20.00 - $20.00 per hour
Benefits:
- Mentorship and guidance from experienced professionals
- Career growth opportunities, with the possibility of growing into a full-time position
- Paid hourly wage
Working Hours: Full-time (40 hours/week) for 10 weeks, starting in June and ending in August
ASSUMPTION: The salary range provided is for the Boston area and may vary depending on the cost of living in other locations.
📌 Applicant Insights
🔍 Company Context
Industry: Weber Shandwick is a global public relations firm that specializes in consumer, corporate, healthcare, and technology communications. They are part of the Interpublic Group of Companies (IPG).
Company Size: Weber Shandwick has around 120 employees in Boston and over 1,200 employees globally, making it a mid-sized company within the PR industry.
Founded: Weber Shandwick was founded in 1989 and has since grown into one of the world's leading global communications and engagement firms.
Company Description:
- Weber Shandwick offers a full range of communications services, including media relations, digital communications, creative services, and brand strategy
- Their team consists of experienced professionals who work with some of the world's leading brands and companies
- They are committed to providing a supportive and inclusive work environment that fosters professional growth
Company Specialties:
- Consumer PR
- Corporate Communications
- Healthcare Communications
- Technology Communications
- Digital Communications
Company Website: webershandwick.com
ASSUMPTION: Weber Shandwick's focus on consumer PR and its global presence provide interns with a well-rounded experience working with diverse clients and teams.
📊 Role Analysis
Career Level: This internship is designed for entry-level candidates or recent graduates seeking to gain practical experience in public relations.
Reporting Structure: Interns will report directly to their respective account teams and work closely with them on various consumer clients.
Work Arrangement: This is a hybrid internship, with a mix of on-site and remote work. The specific work arrangement may vary depending on the needs of the account teams.
Growth Opportunities:
- Potential career advancement within the company
- Exposure to various aspects of public relations and consumer communications
- Mentorship and guidance from experienced professionals
ASSUMPTION: The internship provides a unique opportunity for candidates to gain hands-on experience and develop their skills in a dynamic and fast-paced agency environment.
🌍 Location & Work Environment
Office Type: Weber Shandwick's Boston office is a hybrid work environment, with a mix of on-site and remote work.
Office Location(s): 200 State Street, Boston, MA 02109
Geographic Context:
- Boston is a major hub for technology, healthcare, and finance industries, providing interns with exposure to diverse clients and projects
- The city offers a vibrant cultural scene, with numerous museums, theaters, and sports teams
- Boston has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours/week) for 10 weeks, starting in June and ending in August
ASSUMPTION: The hybrid work arrangement allows interns to balance their work and personal lives while gaining valuable experience in a professional setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screen with the hiring manager or HR representative
- In-person or virtual interview with the account team
- Background check and offer extension
Key Assessment Areas:
- Communication skills, both written and verbal
- Creativity and innovative thinking
- Knowledge of digital platforms and best practices
- Ability to manage multiple tasks and meet deadlines
- Attention to detail and commitment to delivering clear and precise work
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
- Demonstrate your understanding of the PR industry and Weber Shandwick's work by referencing specific campaigns or clients
- Showcase your creativity and innovative thinking through your application materials
ATS Keywords: Consumer PR, internship, entry-level, public relations, communication, digital, creative, brainstorming, media relations, social media, brand monitoring, account teams, mentorship, career growth
ASSUMPTION: Weber Shandwick uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your application materials can help increase your visibility to hiring managers.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Cision, Muckrack, Meltwater, Talkwalker, Brandwatch, and/or Quid (preferred)
- Social media platforms (Twitter, Facebook, Instagram, LinkedIn)
ASSUMPTION: Familiarity with these tools and technologies is not required but can be beneficial for candidates seeking to gain a competitive edge in the application process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Creativity
- Collaboration
- Excellence
- Inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
Self-Assessment Questions:
- Do I possess strong communication skills, both written and verbal?
- Am I comfortable working in a fast-paced, dynamic environment?
- Do I have a strong interest in consumer brands and public relations?
- Am I able to manage multiple tasks and meet deadlines?
ASSUMPTION: Weber Shandwick values candidates who are a strong cultural fit and align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced agency environment
- Adapting to a hybrid work arrangement, balancing on-site and remote work
- Gaining exposure to diverse clients and projects, which may require quick learning and adaptation
- Competing with other interns for limited full-time positions
ASSUMPTION: These challenges are typical for entry-level PR internships and can provide valuable learning experiences for candidates seeking to develop their skills and advance their careers.
📈 Similar Roles Comparison
- This internship focuses on consumer PR, while similar roles may specialize in corporate, healthcare, or technology communications
- Weber Shandwick is a global PR firm with a strong focus on creativity and innovation, which may differ from other agencies
- This internship offers the possibility of growing into a full-time position, providing a clear career path for successful candidates
ASSUMPTION: Comparing this internship to similar roles can help candidates better understand the unique opportunities and challenges it offers, as well as the potential career growth it provides.
📝 Sample Projects
- Developing a social media campaign for a consumer brand launch
- Conducting media outreach and securing placements for a client announcement
- Monitoring and analyzing brand conversations in traditional and social media to inform client strategies
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities interns may encounter during their tenure at Weber Shandwick.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship, and how will my work contribute to the team's goals?
- How does Weber Shandwick support the professional growth and development of its interns?
- What are the typical career paths for successful interns within the company?
- How does Weber Shandwick foster a collaborative and inclusive work environment?
- What are the expectations for remote work and communication within the hybrid work arrangement?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to their professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
- Prepare examples of your previous work, such as writing samples or social media campaigns, to showcase your skills and creativity
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
