Consumer PR Manager

📌 Core Information

🔹 Job Title: Consumer PR Manager

🔹 Company: Allwyn UK

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (On-site)

🔹 Category: Entertainment Providers

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with potential for remote work)

🚀 Job Overview

Key aspects of this role include:

• Supporting consumer PR initiatives to tell The National Lottery's winner stories
• Managing relationships with publicity winners and creating engaging content
• Collaborating with cross-functional teams to ensure consistent messaging
• Building and maintaining media relationships to secure positive coverage
• Analyzing PR coverage and identifying trends to improve performance

ASSUMPTION: This role requires a balance of creativity, strong communication skills, and an understanding of modern media consumption to effectively tell winner stories and manage relationships with winners and media outlets.

📋 Key Responsibilities

✅ Supporting the planning and delivery of consumer PR initiatives that tell The National Lottery's winner stories

✅ Helping organize and deliver winner events and reveal moments, supporting the creation of content that works across multiple platforms

✅ Assisting with winner interviews, including preparing briefing materials, supporting winners before and during media appearances, and drafting press releases

✅ Supporting the quick delivery of timely winner stories by staying on top of the UK's daily news agenda and helping to spot opportunities to connect winner stories to relevant cultural moments

✅ Helping coordinate messaging across channels, working with social media, marketing, the newsroom editor, and other colleagues to ensure consistency

✅ Building and maintaining relationships with media contacts, including regional and local outlets, helping to secure positive coverage about National Lottery winners

✅ Supporting the tracking and analysis of PR coverage, helping to identify trends and opportunities to improve performance

✅ Assisting with media pitching, monitoring results, and suggesting adjustments to approach

✅ Working collaboratively with the Corporate Communications team on winner-specific communications

✅ Supporting the Senior Consumer PR Manager in managing relationships with PR agencies

✅ Staying up-to-date on journalist moves, consumer trends, and digital communication developments

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with various teams to deliver engaging content and secure positive coverage.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field

Experience: 2-5 years of experience in PR, media, or journalism, with a focus on consumer PR or former journalists with relevant experience

Required Skills:

• Proven experience in PR, media, or journalism
• Relationships with media outlets, particularly regional/local press
• Experience securing media coverage across different platforms
• Understanding of modern media consumption
• Good writing and communication skills
• A 'can-do' attitude with a positive, proactive mindset
• Creative thinking and storytelling ability
• Basic understanding of data and analytics to inform PR plans
• Strong organizational skills and attention to detail
• Knowledge of current consumer and PR trends
• Energy and enthusiasm

Preferred Skills:

• Experience working with lottery or gaming companies
• Familiarity with the UK National Lottery

ASSUMPTION: Candidates with experience in consumer PR, journalism, or relevant fields are best suited for this role. Familiarity with the lottery industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a role of this level and location)

Benefits:

• 26 days paid leave (plus bank holidays)
• Annual bonus scheme
• 2 x Life Days
• 4 x Salary of Life Insurance
• Pension: we’ll match your contribution up to 8.5%
• Single Private Health Cover
• £500 Wellness Allowance
• Income Protection
• Enhanced parental leave (maternity and paternity)
• Eye Care, Dental and Cycle To Work schemes

Working Hours: Full-time, 40 hours per week. Flexible working arrangements may be available.

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers, specifically focused on operating the UK National Lottery

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: Allwyn UK is part of Allwyn Entertainment Group, which has a presence in multiple countries across Europe

Company Description:

• Allwyn UK is part of the Allwyn Entertainment Group, a multi-national lottery operator with a market-leading presence in several European countries
• The company operates the UK National Lottery, contributing to good causes and benefiting society
• Allwyn UK is undergoing a large-scale transformation, offering exciting opportunities for innovative projects and career growth

Company Specialties:

• Lottery Operator
• Technology Innovator
• Digital Gaming
• Responsible Play

Company Website: http://www.allwyn.co.uk

ASSUMPTION: Allwyn UK offers a fast-paced, exciting environment with innovative projects and the opportunity to contribute to good causes that benefit society.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the communications team

Reporting Structure: The Consumer PR Manager reports to the Senior Consumer PR Manager and works collaboratively with various teams, including Corporate Communications, Marketing, and the Newsroom

Work Arrangement: Hybrid (On-site), with potential for remote work. The role requires a presence in the London office for collaboration and events but may offer flexibility for remote work

Growth Opportunities:

• Progression within the communications team, such as taking on more responsibilities or moving into a senior role
• Expanding skills and knowledge through working on diverse projects and collaborating with various teams
• Potential opportunities to work on international projects, given Allwyn's presence in multiple European countries

ASSUMPTION: This role offers opportunities for growth and development within the communications team and the broader organization. Candidates should be proactive and eager to take on new challenges to maximize their potential.

🌍 Location & Work Environment

Office Type: Hybrid (On-site), with a presence required in the London office for collaboration and events

Office Location(s): London, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving entertainment industry
• The city offers a wide range of cultural attractions, restaurants, and recreational activities
• London has excellent transportation links, making it easily accessible from other parts of the UK and internationally

Work Schedule: Full-time, 40 hours per week. The role may require occasional flexibility to accommodate events and deadlines

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and the flexibility to work remotely. Candidates should be comfortable working in an office environment and be able to travel to London as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or video interview with the hiring manager and a team member
• Final interview with the Head of Communications or another senior stakeholder

Key Assessment Areas:

• Relevant experience in PR, media, or journalism
• Strong communication and writing skills
• Creativity and storytelling ability
• Understanding of modern media consumption and trends
• Ability to build and maintain relationships with media contacts
• Organizational skills and attention to detail

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Provide specific examples of your PR or journalism experience and the impact you've made
• Demonstrate your understanding of the UK National Lottery and its impact on society
• Show enthusiasm for the role and Allwyn UK's mission to power good

ATS Keywords: Consumer PR, Winner Stories, Media Relations, Content Creation, Event Management, Press Releases, Media Coverage, PR Initiatives, Cross-Functional Teams, Lottery Industry

ASSUMPTION: The application process may vary, but candidates can expect a thorough evaluation of their relevant experience, skills, and cultural fit for the role and organization.

🛠️ Tools & Technologies

• Media databases and monitoring tools (e.g., Muck Rack, Agility PR Solutions)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Social media platforms (e.g., Twitter, Facebook, Instagram)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with relevant PR and content management tools is essential for this role. Candidates should be comfortable using these tools and platforms to create and distribute engaging content.

👔 Cultural Fit Considerations

Company Values:

• Powering Good: Allwyn UK is committed to contributing to good causes and benefiting society through the National Lottery
• Innovation: The company embraces new ideas and technologies to enhance the lottery experience and drive growth
• Collaboration: Allwyn UK fosters a culture of teamwork and cross-functional collaboration to achieve its goals

Work Style:

• Creative and agile: The company values innovative thinking and adaptability in its approach to impactful, integrated communications
• Data-driven: Allwyn UK uses data to inform decision-making and improve the effectiveness of its communications efforts
• Proactive and high-performing: The communications team is always on, driving great news stories, delivering high-impact campaigns, and getting ahead of issues and risks

Self-Assessment Questions:

• Do you share Allwyn UK's commitment to powering good and contributing to society through the National Lottery?
• Are you comfortable working in a fast-paced, collaborative environment with a focus on innovation and data-driven decision-making?
• Do you have a proactive and high-performing work style, with a 'can-do' attitude and a positive mindset?

ASSUMPTION: Candidates should assess their alignment with Allwyn UK's values and work style to ensure a strong cultural fit for the organization.

⚠️ Potential Challenges

• Managing the expectations and availability of publicity winners, who may have varying levels of comfort with media appearances and public attention
• Balancing the need for timely winner stories with the importance of thorough research and fact-checking
• Adapting to the fast-paced, dynamic nature of the media landscape and staying up-to-date with relevant trends and developments
• Navigating the complexities of working with multiple teams and stakeholders to ensure consistent messaging and effective collaboration

ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to adapt and pivot as needed to ensure successful outcomes.

📈 Similar Roles Comparison

• This role differs from other PR roles in its focus on consumer PR and telling winner stories, rather than corporate or brand communications
• Allwyn UK's commitment to powering good and contributing to society sets it apart from other lottery operators and entertainment providers
• This role offers opportunities for growth and development within the communications team and the broader organization, with potential for international exposure through Allwyn's presence in multiple European countries

ASSUMPTION: Candidates should consider the unique aspects of this role and Allwyn UK's mission when evaluating their fit for the position and the organization.

📝 Sample Projects

• Creating a compelling narrative around a National Lottery winner's story, highlighting the impact of their win on their life and community
• Planning and executing a high-profile winner reveal event, coordinating with multiple teams and stakeholders to ensure a successful outcome
• Securing positive media coverage for a National Lottery winner's story, demonstrating the impact of the lottery on their life and the wider community

ASSUMPTION: These sample projects illustrate the creative and collaborative nature of the role, as well as the importance of telling engaging winner stories and securing positive media coverage.

❓ Key Questions to Ask During Interview

• Can you describe a recent winner story that had a significant impact, and how you helped to tell that story?
• How do you approach building and maintaining relationships with media contacts, particularly regional and local outlets?
• Can you provide an example of a time when you had to adapt quickly to a changing news agenda or media landscape? How did you handle it?
• How do you ensure that the messaging and content you create is consistent across multiple channels and teams?
• What opportunities are there for growth and development within the communications team and the broader organization?

ASSUMPTION: These interview questions allow candidates to demonstrate their relevant experience, skills, and cultural fit for the role and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your PR or journalism experience and the impact you've made
• Demonstrate your understanding of the UK National Lottery and its impact on society
• Show enthusiasm for the role and Allwyn UK's mission to power good
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.