📌 Core Information
🔹 Job Title: Consumer PR Specialist
🔹 Company: ALDI Stores
🔹 Location: Minchinbury, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Retail, Communications
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Executing communication-focused activities such as press office management, consumer campaigns, and brand activations
- Developing and implementing communication strategies to engage various audiences
- Building relationships and collaborating with internal and external stakeholders
- Analyzing key metrics and creating reports to demonstrate the effectiveness of tactics
ASSUMPTION: This role requires a strong understanding of media relations, brand storytelling, and adaptability to varied audiences and channels.
📋 Key Responsibilities
✅ Execute communication-focused activities such as delivery of an active reactive and proactive press office, executing large-scale consumer campaigns, and partnering with relevant stakeholders to build integrated communications programs
✅ Plan and execute ALDI's communications strategy through relevant channels, ensuring it is implemented correctly through key opportunities
✅ Develop and implement tools, channels, and initiatives to drive customer brand communications, understand the different audience types, and how to write for each
✅ Drive influencer and social media engagement
✅ Deliver brand activations
✅ Build relationships, engage, and collaborate with various internal and external stakeholders
✅ Provide analysis on key metrics, identify trends, and use data to create reports demonstrating the effectiveness of tactics.
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to meet ongoing deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: Previous experience in PR, agency, or in-house communications coordinator or similar role
Required Skills:
- Proven experience in media relations and brand storytelling
- Demonstrated ability to manage and write content for communications channels
- A creative eye and strategic mind to develop engaging external communications initiatives
- Ability to adapt content strategy to varied audiences
- Strong communicator, both verbal and written
- Highly organized with excellent time management skills
- Ability to adapt to changing circumstances at short notice and meet ongoing deadlines
Preferred Skills:
- Experience in the retail industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the retail industry and/or multiple languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AUD 114,700 - 136,800 per year including superannuation
Benefits:
- 5 weeks annual leave
- Hybrid work options
- Paid parental leave, including superannuation on parental leave
- Complimentary access to free physiotherapy
- Wellness programs such as discounted gym memberships, health insurance, and more!
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a PR coordinator role with 2-5 years of experience in Australia.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically discount supermarket retail
Company Size: ALDI is a large, global retailer with a strong presence in Australia, employing over 190,000 people worldwide
Founded: 1913 (in Germany), entered the Australian market in 2001
Company Description:
- ALDI is known for providing high-quality products at affordable prices
- The company values integrity, transparency, and creativity
- ALDI Australia has a strong reputation for its Special Buys and campaign activations
Company Specialties:
- Discount supermarket retail
- Private label products
- Efficient operations and low overhead costs
Company Website: www.aldicareers.com.au
ASSUMPTION: ALDI's focus on efficiency and low costs may impact the role's workload and expectations.
📊 Role Analysis
Career Level: This role is suitable for a PR professional with 2-5 years of experience, seeking to grow their career in a dynamic retail environment
Reporting Structure: The Consumer PR Specialist will report directly to the Communications Manager
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Progression to a senior PR role within the Communications team
- Expansion into other areas of ALDI's business, such as marketing or corporate affairs
- Opportunities to work on high-profile campaigns and projects
ASSUMPTION: ALDI's large size and diverse business units may offer numerous growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Minchinbury, New South Wales, Australia
Geographic Context:
- Minchinbury is located in Western Sydney, approximately 40 kilometers west of the Sydney CBD
- The area is well-connected by public transportation and major highways
- Minchinbury offers a mix of residential, commercial, and industrial areas
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The work environment may be fast-paced and demanding, given the nature of the retail industry and the need to respond to media inquiries and campaign deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening interview
- In-person or video interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
Key Assessment Areas:
- Media relations and brand storytelling skills
- Communication strategy and planning abilities
- Adaptability and time management skills
- Cultural fit and alignment with ALDI's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your media relations and communication strategy work
- Research ALDI's brand and recent campaigns to demonstrate your understanding of the company
ATS Keywords: Media relations, brand storytelling, communication strategy, stakeholder engagement, data analysis, time management, adaptability
ASSUMPTION: The application process may be competitive, given ALDI's strong employer brand and the attractive benefits package.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Media monitoring and analysis tools (e.g., Muck Rack, Mention, Brand24)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Transparency
- Creativity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and responsive to changing circumstances
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse stakeholders and adapting your communication style accordingly?
- Do you possess strong organizational skills and the ability to meet tight deadlines?
ASSUMPTION: ALDI's company culture is focused on efficiency, teamwork, and delivering high-quality products and services to customers.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changing priorities and shifting media landscapes
- Working in a fast-paced, high-pressure environment
- Balancing the needs of various stakeholders, including internal teams, external partners, and media outlets
ASSUMPTION: The role may present challenges related to workload, time management, and adaptability, given the nature of the retail industry and the need to respond to media inquiries and campaign deadlines.
📈 Similar Roles Comparison
- Compared to other PR coordinator roles, this position may offer more exposure to high-profile campaigns and brand activations, given ALDI's strong reputation and focus on Special Buys
- In the retail industry, PR roles may be more focused on crisis management and reputation protection, whereas this role emphasizes brand storytelling and customer engagement
- Career progression in this role may involve expanding into other areas of ALDI's business, such as marketing or corporate affairs, rather than moving into a more senior PR role within the Communications team
ASSUMPTION: The specific responsibilities and career progression opportunities for this role may vary depending on the company's size, structure, and industry.
📝 Sample Projects
- Managing a press office for a high-profile product launch or Special Buy event
- Developing and executing a communication strategy for a new product line or store opening
- Collaborating with internal teams to create engaging content for ALDI's social media channels and website
ASSUMPTION: The specific projects and campaigns in this role may vary depending on the company's priorities, market trends, and customer needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams within the Communications department and the broader organization?
- What are the most challenging aspects of this role, and how has the previous incumbent addressed them?
- How does ALDI support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview process can help demonstrate your interest in the role and commitment to ALDI's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, using the ATS keywords provided
- Prepare examples of your media relations and communication strategy work to discuss during the interview
- Research ALDI's brand and recent campaigns to demonstrate your understanding of the company and its priorities
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
