Consumer Product Marketing Manager, AI

📌 Core Information

🔹 Job Title: Consumer Product Marketing Manager, AI

🔹 Company: Meta

🔹 Location: Menlo Park, CA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving product marketing for Meta AI, used by nearly 1 billion people globally
• Influencing product strategies and executing complex go-to-market initiatives
• Collaborating with various teams to increase awareness, engagement, and adoption of AI products
• Partnering with cross-functional teams to develop and execute marketing strategies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Influence and shape product strategies, positioning, and narratives through data-driven insights

✅ Serve as the central Product Marketing Manager for complex, cross-organization go-to-market strategies

✅ Partner with brand, marketing teams, and channel owners on outbound marketing strategies and campaigns

✅ Tackle complex problems with a strategic mindset, creating thoughtful recommendations and action plans

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor's Degree in Business, Marketing, or a related field (MBA preferred)

Experience: 10+ years of full-time experience in Product Marketing

Required Skills:

• Proven experience in consumer go-to-market strategies based on consumer-driven insights
• Experience with complex, cross-organization consumer-facing product launches and consumer campaigns
• Demonstrated understanding and/or active use of consumer AI products and technologies
• Experience working with product, insights, partnerships, marketing, and communications teams at all levels of management
• Experience driving presentations with executives and cross-functional teams
• Experience developing, driving, and influencing analytically rigorous, multi-channel marketing campaigns
• Strong project management skills

Preferred Skills:

• International experience
• Copywriting experience

ASSUMPTION: Candidates with industry-specific experience and a strong understanding of consumer AI products will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $220,000 per year (based on industry standards for a senior marketing role in the San Francisco Bay Area)

Benefits:

• Competitive health, dental, and vision insurance
• 401(k) matching
• Generous time off and paid holidays
• Employee stock purchase plan
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: Salary range is estimated based on industry standards for similar roles in the San Francisco Bay Area.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, messaging, and AI technologies. The company is known for its innovative approach to connecting people and building communities worldwide.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Meta was founded in 2004 as Facebook, Inc., and has since grown into a global technology powerhouse.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• and Metaverse

Company Website: metacareers.com

ASSUMPTION: Meta's large size and diverse product offerings provide numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience in product marketing and a strong understanding of consumer AI products.

Reporting Structure: The Consumer Product Marketing Manager, AI will report directly to the Head of AI Marketing and work closely with cross-functional teams across the organization.

Work Arrangement: This role is on-site, with the primary work location in Menlo Park, CA. Some flexibility for remote work may be available for specific projects or tasks.

Growth Opportunities:

• Potential to influence product strategies and roadmaps for Meta's AI products
• Opportunity to collaborate with and learn from experienced marketing professionals across the organization
• Possibility to take on additional responsibilities or manage a team as the role evolves

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Meta's AI products and marketing strategies.

🌍 Location & Work Environment

Office Type: Meta's Menlo Park headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1 Hacker Way, Menlo Park, CA 94025, US

Geographic Context:

• Menlo Park is located in the heart of Silicon Valley, providing ample opportunities for networking and professional development.
• The area offers a diverse range of housing options, cultural attractions, and outdoor activities.
• Menlo Park has a Mediterranean climate, with mild winters and warm, dry summers.

Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The Menlo Park office provides a dynamic and collaborative work environment, with easy access to Silicon Valley's tech industry hub.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with a recruiter to discuss the role and assess cultural fit
• First-round interview with the hiring manager to discuss the role in more detail and assess relevant skills and experiences
• Second-round interview with cross-functional team members to assess problem-solving skills and cultural fit
• Final-round interview with senior leadership to discuss the role's fit within the organization and answer any remaining questions

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Understanding of consumer AI products and technologies
• Ability to develop and execute complex marketing campaigns

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Meta's AI products and marketing strategies to demonstrate your enthusiasm for the role and company

ATS Keywords: Product Marketing, Consumer Insights, Go-To-Market Strategies, Cross-Organization Collaboration, Analytical Skills, Project Management, Campaign Development, Consumer AI Products, Strategic Mindset, Presentation Skills, Marketing Communications, Brand Strategy, Data Analysis, Creative Thinking, Stakeholder Engagement, International Experience

ASSUMPTION: Meta's interview process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on strategic thinking and problem-solving abilities.

🛠️ Tools & Technologies

• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
• Project management tools (e.g., Asana, Trello)
• Consumer AI products and technologies (e.g., Meta AI, Facebook, Instagram, Messenger, WhatsApp)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Give People the Power
• Focus on Impact
• Be Bold
• Move Fast
• Be Open
• Build Social Value

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Fast-paced and innovative
• Focused on impact and results

Self-Assessment Questions:

• How do you align with Meta's company values, particularly 'Give People the Power' and 'Build Social Value'?
• How comfortable are you working in a fast-paced, collaborative environment with diverse teams?
• How do you approach problem-solving and decision-making in a data-driven manner?

ASSUMPTION: Meta's company culture emphasizes collaboration, innovation, and impact, with a focus on empowering people and building social value.

⚠️ Potential Challenges

• Managing complex, cross-organization initiatives with tight deadlines
• Balancing multiple priorities and stakeholders in a fast-paced environment
• Keeping up with the latest trends and developments in consumer AI products and technologies
• Adapting to changes in the company's priorities and strategies

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management skills and the ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike other product marketing roles, this position focuses specifically on AI products and technologies, requiring a deep understanding of consumer AI use cases and trends
• This role offers the opportunity to work on high-impact, cross-organization initiatives, with the potential to influence product strategies and roadmaps
• Career paths in product marketing at Meta may include moving into leadership roles, managing teams, or specializing in specific product areas

ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions, with a focus on AI products and cross-organization initiatives.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI feature, including audience segmentation, messaging, and launch planning
• Conducting consumer research to inform product positioning and marketing strategies for Meta's AI products
• Collaborating with cross-functional teams to create and execute integrated marketing campaigns for AI product launches

ASSUMPTION: Sample projects in this role may involve complex, cross-organization initiatives, requiring strong project management skills and strategic thinking.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader AI marketing strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics, and how does this role collaborate with other teams across the organization?
• How does Meta's company culture support innovation and growth in the AI space, and what opportunities are there for professional development?
• What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
• How does this role contribute to Meta's mission of building the future of human connection and the technology that makes it possible?

ASSUMPTION: Asking thoughtful, strategic questions during the interview demonstrates your interest in the role and commitment to driving impact for Meta's AI products.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Meta's AI products and marketing strategies to demonstrate your enthusiasm for the role and company
• Follow up with the recruiter one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.