Consumer Products & Marketing Intern

**📌 Core Information** 🔹 **Job Title:** Consumer Products & Marketing Intern 🔹 **Company:** The National Football League 🔹 **Location:** London, City of, United Kingdom 🔹 **Job Type:** Internship 🔹 **Category:** Marketing & Retail 🔹 **Date Posted:** April 28, 2025 **🚀 Job Overview** Key aspects of this role include: - Supporting marketing initiatives to engage NFL fans and attract new audiences, particularly youth - Assisting in consumer products marketing, including jersey and merchandise distribution - Collaborating with various partners to enhance marketing efforts and maximize reach - Working on youth-focused projects such as the NFL Schools Program, Unidays partnership, and influencer marketing - Contributing to the planning and execution of NFL games in London and Dublin - Supporting the marketing team in delivering best-in-class fan experiences, events, and communications *ASSUMPTION:* This role requires a proactive, enthusiastic individual with a strong work ethic and a passion for sports marketing and retail. The ideal candidate will be eager to learn, adaptable, and comfortable working in a fast-paced environment. **📋 Key Responsibilities** ✅ **Marketing** - Support marketing team in various initiatives to engage NFL fans and attract new audiences, particularly youth - Work on youth-focused projects such as the NFL Schools Program, Unidays partnership, NFL Flag marketing, youth newsletters, influencer marketing, and social/digital initiatives - Collaborate with and support team members working with commercial and CP partners, GMP teams, International Games participating teams, broadcasters, and marketing agencies to maximize marketing efforts - Support the marketing team to deliver best-in-class fan experiences, events, content, influencer activity, fan communications, and campaigns across the 2025 London and Dublin Games *ASSUMPTION:* The marketing responsibilities require a strong understanding of the youth market, creativity, and the ability to work effectively with various stakeholders. ✅ **Consumer Products** - Support across all Jersey/ NFL shop Marketing, including working with Fanatics to distribute Campaign assets to marketing teams and tracking success - Work with Marketing teams/ Fan Events teams to update on all CP initiatives around the Games, including retail, collab, and launches - Work through all Influencer gifting needs and find new touchpoints to promote NFL Jerseys! - Help manage and lead on innovative CP Licensed event opportunities - Support across premiums/giveaway product development/management for GMP and internal departments *ASSUMPTION:* The consumer products responsibilities require strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. **🎯 Required Qualifications** 🔹 **Education:** - Completed A-Level or B-TEC Qualifications 🔹 **Experience:** - Interest in Sports Marketing & Retail - Completed Loughborough College course (with a reference from the tutor) 🔹 **Required Skills:** - Right to Work in the UK - Basic level with IT software programmes, Microsoft Excel, PowerPoint, Outlook, Word 🔹 **Preferred Qualifications:** - Availability for the full duration of the internship from August 2025 to March 2026 *ASSUMPTION:* The required qualifications ensure that the candidate has a solid foundation in marketing, retail, and IT skills, with the potential to grow and contribute to the team's success. **🎯 Other Key Attributes / Talent Characteristics** - Team player, with excellent interpersonal and communication skills - Strong project management and organizational skills, with a great work ethic - Proactive, with the ability to identify and address any challenges or issues that arise - Ability to build effective working relationships across the organization and with external partners - Good timekeeping, time management, and a positive work ethic - Comfortable adapting to different environments and working collaboratively - Ability to work independently and use own initiative in fast-paced environments *ASSUMPTION:* These attributes are crucial for success in this role, as they enable the intern to thrive in a dynamic, fast-paced environment and contribute effectively to the team. **💰 Compensation & Benefits** 🔹 **Salary Range:** £18,000 - £22,000 per annum (pro-rated for the 7-month internship) *ASSUMPTION:* The salary range is estimated based on industry standards for entry-level marketing and retail internships in the UK. The exact salary may vary depending on the candidate's qualifications and experience. 🔹 **Benefits:** - Company events & social activities - Continued training and development opportunities - Supportive and rewarding working culture - Employee Assistance Program and wellbeing support, including Calm app subscription, yoga classes, wellness weeks, and complimentary healthy snacks - NFL Game Pass subscription - NFL merchandise discounts - Access to sporting events tickets - Office closed between Christmas and New Year - Company laptop *ASSUMPTION:* These benefits are designed to support the intern's professional and personal growth, as well as their overall wellbeing. **📌 Applicant Insights** **🔍 Company Context** 🔹 **Industry:** Spectator Sports 🔹 **Company Size:** 1,001-5,000 employees 🔹 **Founded:** 1920 🔹 **Company Description:** - The National Football League (NFL) is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. - Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. - Headquartered in New York City, the NFL expands across the nation and the globe with offices including NFL Media based in Inglewood, CA, and the NFL Films office based in Mt. Laurel, NJ. The NFL also has satellite offices in Atlanta, Washington DC, and Chicago. International offices are located in the UK, Germany, China, Mexico, and Canada. 🔹 **Company Specialties:** - Football - Sports - Digital Media - Engineering - Entertainment - Media - Marketing - Community - Technology - Sponsorship 🔹 **Company Website:** *ASSUMPTION:* The NFL's extensive experience and global presence provide a unique opportunity for the intern to gain valuable insights into the sports industry and develop their skills in a dynamic, fast-paced environment. **📊 Role Analysis** 🔹 **Career Level:** Entry-level 🔹 **Reporting Structure:** The intern will report directly to the Marketing Manager and work closely with the Consumer Products Manager. 🔹 **Work Arrangement:** The role will be mostly office-based, with occasional off-site meetings and events around London and the UK. 🔹 **Growth Opportunities:** - The internship offers the opportunity to gain valuable experience in sports marketing and retail, with the potential to secure a full-time position upon completion. - The NFL provides numerous growth opportunities, including training and development programs, mentorship, and career progression paths. *ASSUMPTION:* The entry-level nature of this role and the NFL's commitment to employee development make it an ideal starting point for a career in sports marketing and retail. **🌍 Location & Work Environment** 🔹 **Office Type:** Modern, collaborative office space in Central London, Leicester Square 🔹 **Office Location(s):** 250-276 Charing Cross Rd, London WC2H 0EA, United Kingdom 🔹 **Geographic Context:** - London, the capital of the United Kingdom, is a major global city with a diverse population and a thriving cultural scene. - The office is located in the heart of London's West End, close to major attractions, shopping districts, and public transportation links. 🔹 **Work Schedule:** - The intern will work 4/5 days per week in the UK & Ireland office and may be required to work overtime/weekends for London Game fixtures and activations. *ASSUMPTION:* The central London location and flexible work arrangement provide an ideal environment for the intern to balance their professional and personal life. **💼 Interview & Application Insights** 🔹 **Typical Process:** - Applications must be submitted no later than Friday, May 9, 2025. - Shortlisted candidates will be contacted by Friday, May 16, to complete an online interview screening and, if successful, move to the final interview stage, where they will be required to complete a small project task to be presented at an in-person interview in June. 🔹 **Key Assessment Areas:** - Marketing and retail skills - Creativity and innovation - Problem-solving and analytical thinking - Communication and interpersonal skills - Cultural fit and alignment with NFL values 🔹 **Application Tips:** - Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role. - Showcase your understanding of the NFL, its marketing strategies, and the sports industry as a whole. - Demonstrate your enthusiasm for the role and your commitment to the NFL's mission and values. 🔹 **ATS Keywords:** Marketing, Retail, Sports, Youth, Consumer Products, Events, Collaborate, Engage, Attract, Innovate, Brand, Campaign, Promote, Social Media, Digital, Influencer, Grassroots, Grassroots Marketing, Fan Experience, Fan Engagement, Fan Communications, Fan Events, NFL, NFL UK & Ireland, NFL International, NFL Games, NFL Jerseys, NFL Shop, NFL Merchandise, NFL Licensing, NFL Partnerships, NFL Marketing, NFL Brand, NFL Fan, NFL Fan Experience, NFL Fan Engagement, NFL Fan Communications, NFL Fan Events, NFL Marketing Strategy, NFL Marketing Campaigns, NFL Marketing Initiatives, NFL Marketing Events, NFL Marketing Communications, NFL Marketing Collaborations, NFL Marketing Partnerships, NFL Marketing Innovation, NFL Marketing Creativity, NFL Marketing Problem-Solving, NFL Marketing Analytical Thinking, NFL Marketing Communication Skills, NFL Marketing Interpersonal Skills, NFL Marketing Cultural Fit, NFL Marketing Alignment with NFL Values *ASSUMPTION:* The application process is designed to assess the candidate's skills, experience, and cultural fit, ensuring that they are well-suited to the role and the NFL's mission and values. **🛠️ Tools & Technologies** - Microsoft Office Suite (Excel, PowerPoint, Outlook, Word) - Social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) - Marketing automation tools (e.g., Mailchimp, Hootsuite, Buffer) - Project management tools (e.g., Asana, Trello, Microsoft Project) - CRM software (e.g., Salesforce, HubSpot, Zoho CRM) - Google Analytics and other web analytics tools - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - for designing marketing materials and graphics *ASSUMPTION:* The tools and technologies required for this role are industry-standard and widely used in marketing and retail. Familiarity with these tools is essential for success in the role. **👔 Cultural Fit Considerations** 🔹 **Company Values:** - Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution. - Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through. - Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others. - Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence. 🔹 **Work Style:** - Collaborative and team-oriented, with a strong focus on collective success - Adaptable and flexible, with a willingness to take on new challenges and learn from diverse perspectives - Results-driven, with a commitment to delivering high-quality work and exceeding expectations - Passionate about sports, marketing, and retail, with a desire to make a meaningful impact on the industry 🔹 **Self-Assessment Questions:** 1. How do you align with the NFL's core values, particularly 'Respect' and 'Integrity'? 2. Describe a time when you had to adapt to a different work environment or collaborate with diverse teams. How did you ensure success in those situations? 3. Can you provide an example of a marketing campaign or initiative that you found particularly innovative or impactful? What aspects of that campaign resonated with you, and how might you apply those principles to the NFL's marketing strategy? *ASSUMPTION:* The NFL's commitment to diversity, inclusion, and employee development fosters a collaborative, supportive work environment that values individual contributions and encourages growth and success. **⚠️ Potential Challenges** 1. Balancing multiple projects and responsibilities, often with tight deadlines 2. Working in a fast-paced, dynamic environment with frequent changes and priorities 3. Collaborating with diverse stakeholders, including external partners, vendors, and influencers 4. Managing budgets and resources effectively to maximize marketing impact and ROI 5. Adapting to new tools, technologies, and marketing channels as they emerge and evolve *ASSUMPTION:* These challenges are inherent to the fast-paced, dynamic nature of sports marketing and retail. The ideal candidate will be proactive, adaptable, and eager to tackle these challenges head-on. **📈 Similar Roles Comparison** 1. How this role differs from related positions in the sports industry: * This role focuses specifically on marketing and retail, while related roles may encompass additional aspects such as event management, broadcasting, or player relations. * This role offers a unique opportunity to gain experience in the fast-paced, dynamic environment of sports marketing and retail, with a direct impact on the NFL's brand and fan engagement. 2. Industry-specific context: * The sports industry is highly competitive and fast-paced, with a constant need for innovation and adaptation. * The NFL's global presence and extensive resources provide a unique platform for the intern to gain valuable insights and develop their skills. 3. Career path comparison: * This role serves as an ideal starting point for a career in sports marketing and retail, with the potential to progress to more senior roles within the NFL or other sports organizations. *ASSUMPTION:* This role offers a unique opportunity to gain valuable experience in the sports industry, with a direct impact on the NFL's brand and fan engagement. The ideal candidate will be eager to leverage this experience to advance their career in sports marketing and retail. **📝 Sample Projects** 1. Developing and executing a targeted marketing campaign to engage youth audiences and drive fan growth in the UK and Ireland 2. Collaborating with influencers and content creators to produce engaging, shareable content that showcases the NFL's brand and products 3. Supporting the planning and execution of NFL games in London and Dublin, including fan experiences, events, and communications 4. Analyzing marketing data and trends to identify opportunities for improvement and optimization *ASSUMPTION:* These sample projects are designed to provide a taste of the diverse, challenging, and rewarding nature of the intern's responsibilities. The ideal candidate will be eager to take on these projects and contribute to the NFL's ongoing success. **💡 Key Questions to Ask During Interview** 1. What are the most significant marketing challenges facing the NFL in the UK and Ireland, and how can this role help address them? 2. How does the NFL approach fan engagement and brand building in international markets, particularly in the UK and Ireland? 3. What opportunities exist for the intern to contribute to the NFL's digital marketing strategy, and how might they leverage emerging technologies to enhance fan experiences? 4. How does the NFL collaborate with external partners, such as commercial sponsors, CP partners, and broadcasters, to maximize marketing efforts and drive brand growth? 5. What aspects of the NFL's marketing strategy are most critical to the success of the London and Dublin Games, and how can the intern support these initiatives? *ASSUMPTION:* These questions are designed to encourage the candidate to demonstrate their understanding of the NFL's marketing strategy, their ability to think critically about the challenges and opportunities facing the organization, and their commitment to driving the NFL's ongoing success. **📐 Next Steps for Applicants** To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role. 3. Prepare a letter of recommendation from a teacher, family member, friend, supervisor, or any other individual who can speak to your qualifications and potential for success in this role. 4. Confirm that you have the right to work in the UK. 5. Follow up on your application status with the hiring manager, as outlined in the application process. *ASSUMPTION:* The application process is designed to assess the candidate's skills, experience, and cultural fit, ensuring that they are well-suited to the role and the NFL's mission and values.