📌 Core Information
🔹 Job Title: Consumer Shopping Writer
🔹 Company: Reach plc
🔹 Location: Home Based, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Consumer Journalism
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Creating engaging consumer content focused on buying guides, product reviews, and deals
- Researching and publishing high-quality articles to help readers make informed buying decisions
- Driving affiliate revenue through commercial content and off-platform promotions
- Utilizing analytical tools to identify opportunities for commercial content
- Meeting daily revenue targets and deadlines
ASSUMPTION: This role requires a strong understanding of consumer trends, retailer dynamics, and affiliate marketing to succeed.
📋 Key Responsibilities
✅ Create engaging consumer content, including buying guides, product reviews, and deals
✅ Research and publish high-quality articles that help readers make informed buying decisions
✅ Utilize analytical tools to identify opportunities for commercial content and drive traffic
✅ Create and implement content plans to meet daily revenue targets
✅ Collaborate with the Central Affiliates Team to promote content off-platform
ASSUMPTION: Successful candidates will have a proven track record in generating revenue through commerce content and a deep understanding of consumer trends.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, English, Marketing, or a related field
Experience: 5-10 years of experience in consumer journalism, content creation, or a related field
Required Skills:
- Proven track record of generating revenue through commerce content
- Deep understanding of consumer trends and retailer dynamics
- Excellent writing skills and commercial awareness
- Experience with analytical tools and SEO best practices
- Ability to meet deadlines and work independently
Preferred Skills:
- Experience with affiliate marketing and content partners like Amazon and Skimlinks
- Familiarity with Trackonomics, Chartbeat, Google Trends, or similar tools
- Social media savvy and ability to utilize platforms to promote content
ASSUMPTION: Candidates with a strong portfolio showcasing their writing skills and revenue-generating content will have an advantage.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per year (based on experience and performance)
Benefits:
- 25 days' holiday (plus extra days for long service)
- Extra day's leave for volunteering
- Pension contribution match up to 6%
- Wellbeing support, including a 24/7 assistance program
- Private healthcare cash plan
- Bonus scheme
- Access to discounts through Reach's online marketplace, Yimbly
- Supportive and progressive people policies
Working Hours: Full-time, with flexible hours and remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Reach plc is the UK and Ireland's largest commercial news publisher, reaching 70% of the UK's online population with trusted news, entertainment, and sport.
Company Size: Reach plc has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: 1832, with a rich history in publishing and journalism
Company Description:
- Home to over 120 trusted brands, including national titles like the Mirror, Express, Daily Record, and Daily Star, as well as local brands and US-based publications
- Reach plc believes diversity brings benefits for customers, the business, and its people, encouraging applications from all suitable applicants
- Offers a range of benefits, including competitive salaries, bonus schemes, and supportive people policies
Company Specialties:
- News publishing
- Digital media
- Affiliate marketing
- Consumer journalism
Company Website: http://www.reachplc.com
ASSUMPTION: Reach plc's size and diversity provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Experienced professional with 5-10 years of experience in consumer journalism or a related field
Reporting Structure: The Consumer Shopping Writer will report to the Central Affiliates Team and collaborate with other teams to promote content off-platform
Work Arrangement: Remote solely, with flexible hours and the ability to work independently
Growth Opportunities:
- Proven track record of generating revenue through commerce content may lead to career advancement opportunities
- Expanding affiliate marketing skills and knowledge may open up new roles within the company
- Demonstrating strong leadership and management skills may lead to supervisory or editorial roles
ASSUMPTION: Successful candidates will have the opportunity to grow within the company as they demonstrate their skills and contribute to the team's success.
🌍 Location & Work Environment
Office Type: Home-based, with no physical office required
Office Location(s): United Kingdom
Geographic Context:
- The United Kingdom offers a diverse range of consumer trends and retailer dynamics to explore and write about
- The home-based work environment provides flexibility and independence
- The role's remote nature allows for a better work-life balance
Work Schedule: Full-time, with flexible hours and the ability to work independently
ASSUMPTION: The home-based work environment may require strong self-motivation and time management skills to succeed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Background check and offer
Key Assessment Areas:
- Writing samples and portfolio
- Revenue-generating content and affiliate marketing experience
- Understanding of consumer trends and retailer dynamics
- Ability to meet deadlines and work independently
Application Tips:
- Tailor your resume and cover letter to highlight your writing skills, revenue-generating content, and affiliate marketing experience
- Include relevant writing samples and links to published work in your application
- Prepare for interview questions about your understanding of consumer trends, retailer dynamics, and affiliate marketing
ATS Keywords: Consumer Journalism, Content Creation, Research, SEO, Social Media, Analytical Tools, Writing, Commercial Awareness, Trend Analysis, Affiliate Marketing, Product Reviews, Buying Guides, Audience Engagement, Content Optimization, Revenue Generation, Deadline Management
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the team.
🛠️ Tools & Technologies
- Trackonomics
- Chartbeat
- Google Trends
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Affiliate marketing platforms (e.g., Amazon Associates, Skimlinks)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for successful candidates.
👔 Cultural Fit Considerations
Company Values:
- Diversity and inclusion
- Trust and integrity
- Collaboration and teamwork
- Innovation and creativity
- Customer focus
Work Style:
- Independent and self-motivated
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on revenue generation
Self-Assessment Questions:
- Do I have a strong understanding of consumer trends and retailer dynamics?
- Am I able to work independently and meet deadlines?
- Do I have a proven track record of generating revenue through commerce content?
- Am I comfortable working in a remote, home-based environment?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Reach plc's values and work style.
⚠️ Potential Challenges
- Keeping up with the latest consumer trends and product releases
- Meeting daily revenue targets and deadlines
- Working independently and managing time effectively in a remote environment
- Collaborating with multiple teams to promote content off-platform
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their skills, experience, and strong work ethic.
📈 Similar Roles Comparison
- Compared to other consumer journalism roles, this position has a stronger focus on revenue generation and affiliate marketing
- Industry-specific context: The role requires a deep understanding of consumer trends and retailer dynamics in the UK market
- Career path comparison: This role may lead to career advancement opportunities within the company, such as supervisory or editorial roles
ASSUMPTION: Candidates should research similar roles and industry trends to better understand the requirements and opportunities of this position.
📝 Sample Projects
- Creating a buying guide for the latest home gadgets and smart devices
- Writing a product review for a popular cleaning product and comparing it to similar products on the market
- Researching and writing an article on the best deals available during Black Friday or Amazon Prime Day
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of content they may be required to create in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Reach plc support work-life balance for remote employees?
- What opportunities are there for professional development and growth within the company?
- How does the company measure the success of this role, and what key performance indicators (KPIs) will I be expected to meet?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a strong interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your writing skills, revenue-generating content, and affiliate marketing experience
- Include relevant writing samples and links to published work in your application
- Prepare for interview questions about your understanding of consumer trends, retailer dynamics, and affiliate marketing
- Follow up with the hiring manager one week after your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
