Content Analyst - Content Strategy Associate

📌 Core Information

🔹 Job Title: Content Analyst - Content Strategy Associate

🔹 Company: Macy's

🔹 Location: New York, New York, United States

🔹 Job Type: Full time

🔹 Category: Retail

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Content team with analytic insights to inform strategic planning and optimize content strategy
• Analyzing digital platform performance and collaborating with cross-functional teams to deliver actionable reporting and recommendations
• Leveraging analytics tools to track digital content performance and communicate performance, insights, and actionable recommendations to stakeholders
• Synthesizing customer, competitive, and cultural data and insights to identify key style and retail trends
• Fostering an environment of acceptance and respect that strengthens relationships with colleagues, customers, and communities

ASSUMPTION: This role requires a strong analytical background and the ability to work effectively with cross-functional teams. The ideal candidate will have experience in consulting, strategy, or e-commerce/retail analytics.

📋 Key Responsibilities

✅ Leveraging analytics tools to track digital content performance for Macy’s homepage and CRM channels, answer business questions, and communicate performance, insights, and actionable recommendations to stakeholders

✅ Synthesizing customer, competitive, and cultural data and insights to identify key style and retail trends, crafting strategic recommendations that inform content decisions across our digital ecosystem

✅ Leading A/B testing of our content, distilling results into actionable insights for our content teams

✅ Supporting the Weekly Business Review and other executive-level preparations with content insights across all marketing channels, explaining how our marketing and content strategies resonated with our customers and identifying reactive opportunities and/or necessary pivots

✅ Producing ad hoc analyses to understand consumer shopping behaviors, meet business objectives, and inform content strategies

✅ Partnering with Data Analytics to build and refine dashboards using tools like Adobe, Tableau, and Power BI to effectively communicate insights

✅ Collaborating with content leadership to create Adobe dashboards and a measurement approach that leads to automation and reporting efficiencies

✅ Monitoring data integrity within the Adobe data set, reporting potential issues to management to ensure the accuracy of enterprise data

✅ Fostering an environment of acceptance and respect that strengthens relationships with colleagues, customers, and communities

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to handle multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent work experience in a related field

Experience: Minimum 5 years of experience in Consulting, Strategy, or E-commerce/Retail Analytics

Required Skills:

• Expertise in analyzing performance metrics and deriving actionable insights
• Proficiency in web analytics tools, preferably Adobe Analytics
• Ability to develop and deliver comprehensive business intelligence and reporting to support decision-makers
• Experience working with cross-functional teams, including Marketing, Customer & Digital Teams
• Expertise in utilizing analytics tools and developing Adobe dashboards for data analysis and reporting
• Effective communication skills to present performance insights and recommendations to stakeholders at all levels
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines
• Aptitude for developing measurement plans and KPIs to gauge the success of site optimizations and strategies
• Motivation to research and monitor business performance in real time, identifying issues and opportunities as they occur
• Strong desire and ability to take ownership of projects and drive them to successful completion

Preferred Skills:

• Experience with Tableau or other visualization platforms

ASSUMPTION: The required qualifications listed above are essential for success in this role. However, Macy's is an equal opportunity employer and encourages applicants from all backgrounds to apply.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Content Analyst role with 5-10 years of experience in the Retail industry in New York, NY)

Benefits:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Working Hours: Full-time, Sunday to Thursday schedule, with flexibility based on department and company needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Analyst role with the required experience level in the Retail industry in New York, NY. Actual salary may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees

Founded: 1858

Company Description:

• Macy's is America’s store for life, delivering quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com
• Macy's offers unique opportunities to be part of some of the most memorable moments in people’s lives, including the Macy's 4th of July Fireworks and Macy's Thanksgiving Day Parade
• Macy's is committed to giving back to communities, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service

Company Specialties:

• Retail

Company Website: http://www.macysjobs.com?rx_source=linkedincompanypage

ASSUMPTION: Macy's is a well-established retailer with a strong brand and a commitment to community involvement. The company offers a dynamic, inclusive environment with competitive pay and benefits.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Content Strategy Manager

Work Arrangement: On-site, Sunday to Thursday schedule, with flexibility based on department and company needs

Growth Opportunities:

• Potential for career advancement within the Content team or related departments
• Opportunities for professional development and training
• Chance to work on high-impact projects and make a significant contribution to the company's success

ASSUMPTION: This role offers opportunities for career growth and professional development within the Content team and related departments. The ideal candidate will be motivated and driven to take on new challenges and advance their career.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 151 W 34th St, New York, NY 10001, US

Geographic Context:

• New York, NY is a major metropolitan area with a diverse population and a vibrant cultural scene
• The office is located in the heart of Manhattan, close to public transportation and numerous amenities
• The area is known for its fast-paced, competitive work environment

Work Schedule: Full-time, Sunday to Thursday schedule, with flexibility based on department and company needs

ASSUMPTION: The work environment at Macy's is fast-paced and dynamic, with a strong focus on collaboration and teamwork. The ideal candidate will be comfortable working in a bustling office environment and able to thrive in a competitive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Content Strategy Manager and a member of the Content team
• Final interview with the Director of Content Strategy

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Collaboration and teamwork skills
• Cultural fit and alignment with Macy's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with analytics tools and your ability to derive actionable insights from data
• Demonstrate your understanding of the Retail industry and Macy's business
• Showcase your ability to work effectively with cross-functional teams and collaborate with stakeholders

ATS Keywords: Content Analyst, Content Strategy, Analytics, Retail, Marketing, Stakeholder Communication, Data-Driven Decision Making, Adobe Analytics, Tableau, Performance Metrics, Business Intelligence

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in a variety of settings. The ideal candidate will be proactive, motivated, and able to think critically and solve problems.

🛠️ Tools & Technologies

• Adobe Analytics
• Tableau
• Power BI
• Adobe dashboards
• Web analytics tools

ASSUMPTION: The tools and technologies listed above are essential for success in this role. The ideal candidate will have experience with these tools and be able to leverage them effectively to derive actionable insights from data.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Inclusive
• Agile
• Collaborative
• Accountable

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and team-oriented culture
• Focus on innovation and continuous improvement

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic work environment?
• Are you comfortable collaborating with cross-functional teams and working with stakeholders to derive actionable insights from data?
• Do you have a strong commitment to customer service and a customer-centric approach to your work?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Macy's values and work style. They will be comfortable working in a fast-paced, dynamic work environment and able to thrive in a collaborative, team-oriented culture.

⚠️ Potential Challenges

• Working in a fast-paced, competitive retail environment
• Managing multiple projects simultaneously and meeting tight deadlines
• Collaborating effectively with cross-functional teams and stakeholders
• Deriving actionable insights from data and communicating them effectively to non-technical stakeholders

ASSUMPTION: The potential challenges listed above are common in a fast-paced, competitive retail environment. The ideal candidate will be able to thrive in this environment and leverage their skills and experience to overcome these challenges.

📈 Similar Roles Comparison

• Content Analyst vs. Marketing Analyst: Both roles focus on deriving actionable insights from data, but the Content Analyst role is more focused on content strategy and optimization, while the Marketing Analyst role is more focused on marketing campaign performance and ROI
• Retail vs. E-commerce: The Retail industry is more focused on in-store customer experience and sales, while the E-commerce industry is more focused on online customer experience and sales. However, both industries require a strong understanding of customer behavior and data-driven decision making
• Mid-level vs. Senior-level roles: Mid-level roles typically require 3-7 years of experience, while senior-level roles require 7+ years of experience. Mid-level roles may have more direct supervision and fewer responsibilities than senior-level roles

ASSUMPTION: The ideal candidate for this role will have experience in a similar role or industry and be able to leverage their skills and experience to make a significant contribution to the company's success.

📝 Sample Projects

• Analyzing digital content performance for Macy's homepage and CRM channels and presenting actionable recommendations to stakeholders
• Synthesizing customer, competitive, and cultural data and insights to identify key style and retail trends and crafting strategic recommendations that inform content decisions across the digital ecosystem
• Leading A/B testing of content and distilling results into actionable insights for content teams

ASSUMPTION: The sample projects listed above are representative of the types of projects the ideal candidate for this role may be expected to work on. The ideal candidate will have experience with similar projects and be able to leverage their skills and experience to make a significant contribution to the company's success.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for this role?
• How does this role collaborate with other departments and teams within Macy's?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does Macy's support the professional development and growth of its employees?
• What are the biggest challenges facing the Content team and how can this role help address them?

ASSUMPTION: The key questions listed above are designed to help the ideal candidate understand the role, the team, and the company better and make an informed decision about whether this is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your phone or video screen by researching Macy's and the Retail industry and practicing your problem-solving and communication skills
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.