Content and Brand Experience Manager

📌 Core Information

🔹 Job Title: Content and Brand Experience Manager

🔹 Company: Glydways

🔹 Location: Bay Area and Remote

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Defining and amplifying Glydways' consumer brand voice
• Launching the consumer-facing brand to the market
• Creating engaging marketing events and experiences
• Collaborating with internal teams to align marketing efforts
• Analyzing and optimizing marketing strategies based on performance metrics

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and adaptability to thrive in Glydways' dynamic environment.

📋 Key Responsibilities

✅ Develop and execute content strategies to establish and amplify the brand voice

✅ Lead efforts to introduce the consumer-facing brand to the market

✅ Plan and execute marketing events that bring the Glydways story to life

✅ Collaborate with internal teams to align marketing efforts with business objectives

✅ Track key performance metrics and use insights to continuously improve marketing strategies

ASSUMPTION: The role may evolve as Glydways transitions from R&D into full service, requiring flexibility and adaptability.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, business, or a related field

Experience: 5+ years of professional marketing experience, ideally with exposure to business operations, social media, consumer branding, and event management

Required Skills:

• Brand visionary with a strong understanding of cultural trends
• Proficient with marketing tools and platforms like CRM systems and content management tools
• Organizational excellence with experience using project management tools
• Self-starter comfortable with ambiguity and evolving environments
• Creative storyteller with a working knowledge of Adobe CS, including video editing and basic graphic production

Preferred Skills:

• Prior experience working with innovative, future-focused brands

ASSUMPTION: Candidates with experience in urban transit or mobility industries may have an advantage.

💰 Compensation & Benefits

Salary Range: $110,000 - $150,000 USD per year, commensurate with experience

Benefits:

• Stock Options

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range provided is inclusive of the expected salary range for this role in California.

📌 Applicant Insights

🔍 Company Context

Industry: Glydways operates in the urban transit services industry, focusing on high-capacity, on-demand, and affordable mobility solutions.

Company Size: Glydways is a mid-sized company with 51-200 employees, offering a dynamic work environment with room for growth.

Founded: Glydways was founded in 2016 and is headquartered in South San Francisco, California.

Company Description:

• Glydways is reimagining public transit with a solution that delivers high capacity, exceptional user experiences, unmatched affordability, and minimal environmental impact.
• The company believes that mobility is the gateway to opportunity, connecting people to housing, education, employment, commerce, and care.
• Glydways' mission is to revolutionize transit with a solution that operates 24/7 with on-demand access, offering personalized and efficient mobility without heavy upfront infrastructure costs or ongoing taxpayer subsidies.

Company Specialties:

• Urban transit services
• Mobility solutions
• High-capacity, on-demand transit
• Affordable and sustainable mobility

Company Website: www.glydways.com

ASSUMPTION: Glydways' innovative approach to urban transit may appeal to candidates seeking to make a real difference in their communities.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional seeking to make a significant impact in a growing company.

Reporting Structure: The Content and Brand Experience Manager will report directly to the VP of Marketing and Communications.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work arrangements. The specific balance between on-site and remote work may be flexible and subject to change.

Growth Opportunities:

• As Glydways scales, there may be opportunities for the right candidate to grow into a leadership role within the marketing team.
• The dynamic nature of the company may present unexpected growth opportunities as it evolves.

ASSUMPTION: The successful candidate will be proactive in seeking growth opportunities and demonstrating their value to the company.

🌍 Location & Work Environment

Office Type: Glydways has an office in the Bay Area, with a flexible remote work policy.

Office Location(s): South San Francisco, California

Geographic Context:

• The Bay Area offers a diverse and vibrant cultural scene, with numerous attractions and amenities.
• The region is known for its mild Mediterranean climate, with cool, wet winters and warm, dry summers.
• The Bay Area is a hub for innovation and technology, with a thriving startup ecosystem.

Work Schedule: The work schedule is full-time, with a flexible balance between on-site and remote work.

ASSUMPTION: Candidates may prefer the flexibility of a hybrid work arrangement, allowing them to balance on-site collaboration with remote work.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the VP of Marketing and Communications

Key Assessment Areas:

• Brand vision and strategy
• Marketing campaign development and execution
• Event planning and management
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
• Demonstrate your understanding of Glydways' mission and values in your application materials.
• Prepare examples of your past marketing campaigns, events, or content strategies to discuss during the interview.

ATS Keywords: Marketing, Branding, Consumer Brand, Content Strategy, Event Management, Social Media, Adobe CS, Video Editing, Graphic Production, Business Operations, Urban Transit, Mobility Solutions

ASSUMPTION: Glydways' hiring process may evolve as the company grows and changes, so it's essential to stay up-to-date with the latest information on their careers page.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Content management tools (e.g., WordPress, Drupal)
• Project management tools (e.g., Trello, Monday)
• Adobe Creative Suite (e.g., Photoshop, Premiere Pro)

ASSUMPTION: The successful candidate will be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Sustainability
• Accessibility
• Excellence

Work Style:

• Dynamic and adaptable
• Creative and strategic
• Collaborative and team-oriented
• Data-driven and analytical

Self-Assessment Questions:

• How do you align with Glydways' mission to revolutionize transit and make mobility more accessible, affordable, and sustainable?
• How do you approach balancing on-site collaboration with remote work in a hybrid environment?
• How do you ensure that your marketing strategies are data-driven and continuously optimized for maximum impact?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Glydways' values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• The dynamic nature of Glydways' environment may require candidates to adapt quickly to changing priorities and responsibilities.
• The role may involve managing multiple projects simultaneously, requiring strong organizational skills and time management.
• Candidates may face competition from other experienced marketing professionals seeking to join Glydways' growing team.
• The Bay Area's cost of living may be a challenge for some candidates, depending on their personal financial situation.

ASSUMPTION: Successful candidates will be proactive in addressing these challenges and seeking support from their team and manager when needed.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position offers the unique opportunity to shape the consumer brand of an innovative mobility startup.
• Glydways' focus on high-capacity, on-demand, and affordable mobility sets it apart from more traditional urban transit providers.
• This role may offer more growth opportunities than similar positions in larger, more established companies, given Glydways' rapid growth and evolution.

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to similar positions in other companies.

📝 Sample Projects

• Developing and executing a social media campaign to introduce Glydways' consumer-facing brand to the market
• Planning and executing a launch event to generate buzz and media coverage for Glydways' service launch
• Creating a content strategy that amplifies Glydways' brand voice and resonates with target audiences

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate may undertake in this role.

❓ Key Questions to Ask During Interview

• How does Glydways plan to differentiate its consumer brand from other mobility providers and urban transit services?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and events at Glydways?
• How does Glydways support the professional development and growth of its marketing team members?
• What is the expected timeline for Glydways' full service launch, and how will that impact the marketing team's priorities and workload?
• How does Glydways foster a culture of innovation and collaboration within its marketing team?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they would be joining.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://job-boards.greenhouse.io/glydways/jobs/4640884007
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, emphasizing your understanding of Glydways' mission and values.
• Prepare examples of your past marketing campaigns, events, or content strategies to discuss during the interview.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.