📌 Core Information
🔹 Job Title: Strategic Content & Brand Lead
🔹 Company: Boku Inc.
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies that drive brand awareness, demand generation, and product marketing goals
- Collaborating cross-functionally with Product, Sales, Commercial, and Customer Success teams to ensure content meets business needs and supports customer journeys
- Managing a team of content creators, freelancers, and agencies to produce high-quality, on-brand content at scale
- Optimizing content performance using data-driven approaches and tools
- Building and maintaining strong relationships with key stakeholders, including senior executives and external partners
ASSUMPTION: This role requires a strategic thinker with a proven track record in content marketing, brand strategy, and cross-functional collaboration. A strong understanding of the payments industry and global trends in digital commerce is also essential.
📋 Key Responsibilities
Content Strategy & Brand Voice:
- Develop and implement content strategies that align with business objectives and drive brand awareness, demand generation, and product marketing goals
- Define and protect Boku’s brand voice and tone, ensuring consistency across all channels and formats
- Collaborate with PR agencies or internal comms to shape earned media and announcements
- Develop and manage a content calendar aligned with GTM campaigns, product launches, and market moments
- Use data to optimize content performance (traffic, SEO, engagement, conversions)
ASSUMPTION: A successful candidate will have a proven track record of developing and executing multi-channel content strategies that support brand, demand, and product marketing goals.
📊 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 6-10 years of experience in content marketing, brand, or editorial roles, ideally in B2B tech, fintech, or payments
Required Skills:
- Proven ability to develop and deliver content that drives engagement, builds brand authority, and supports demand generation
- Strategic thinker with experience shaping content and brand strategy aligned to business and go-to-market goals
- Excellent writing and editing skills, with a talent for translating complex ideas into simple, compelling narratives
- Strong grasp of SEO, web content performance, and multi-channel distribution best practices
- Platform-native understanding of social media (particularly LinkedIn and YouTube), with a track record of growing reach and engagement
- Experience managing blogs, thought leadership programs, and executive ghostwriting with a consistent editorial voice
- Familiarity with PR strategy, earned media, and tactics to build category awareness
- Data-driven approach to content, with the ability to measure and optimize for traffic, engagement, and conversion
- Confident collaborating cross-functionally with Product, Sales, Commercial, and Customer Success teams to ensure content aligns with customer needs and business priorities
- Interest in global trends in digital payments, LPMs, and cross-border commerce
Preferred Skills:
- Experience with CMS platforms (e.g. Webflow, WordPress)
- Hands-on experience with SEO tools (e.g. SEMrush, Ahrefs)
- Familiarity with content performance analytics tools (e.g. Google Analytics, HubSpot)
ASSUMPTION: Candidates should have a proven track record of developing and executing multi-channel content strategies that support brand, demand, and product marketing goals. They should also have a strong understanding of the payments industry and global trends in digital commerce.
💰 Compensation & Benefits
Salary Range: Competitive salary based on experience and industry standards for a role of this level in London
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Generous pension contributions
- Flexible working hours and remote work options
- Professional development opportunities and training
- Employee assistance programs
Working Hours: 40 hours per week, with flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees
Founded: 2008
Company Description:
- Boku Inc. (BOKU.L) is a global provider of localized payment solutions including digital wallets, direct carrier billing, and account to account/real-time payments schemes.
- Boku’s global payments network includes over 200 local payment methods worldwide, reaching over 7.5 billion consumer payment accounts in more than 60 countries.
- Boku works with the world’s largest merchants including Amazon, Google, Sony, Meta, Microsoft, Netflix, Spotify, Tencent and Sky, helping them to grow their businesses in every corner of the globe.
- Incorporated in 2008 and headquartered in London and San Francisco, Boku is also an international company when it comes to hiring, having professionals working from Brazil, China, Estonia, Germany, India, Ireland, Japan, Kenya, Singapore, and the UAE.
Company Specialties:
- Payments
- Mobile Payments
- Risk Management
- Carrier Billing
- Monetization
- Virtual Goods
- Digital Goods
- and Global Reach
Company Website: https://www.boku.com/
ASSUMPTION: Boku is a well-established company in the financial services industry with a strong global presence and a diverse workforce. This role offers the opportunity to work in a dynamic, international environment and contribute to the company's continued growth and success.
📊 Role Analysis
Career Level: Mid-career to senior-level role, offering significant growth opportunities for the right candidate
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with senior leaders across the organization
Work Arrangement: Remote OK, with flexibility for the right candidate
Growth Opportunities:
- Potential to grow into a senior leadership role within the marketing function
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Exposure to a wide range of stakeholders and industries, fostering continuous learning and development
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on increased responsibilities and advance within the marketing function.
🌍 Location & Work Environment
Office Type: Hybrid (London office with remote work options)
Office Location(s): 660 Market St, San Francisco, California 94103, US and 9 Orange Street, London, England WC2H 7EA, GB
Geographic Context:
- London, United Kingdom
- San Francisco, California, United States
Work Schedule: Flexible, with a focus on results and deliverables
ASSUMPTION: This role offers a hybrid work arrangement, with the opportunity to work from the London office or remotely. The work schedule is flexible, with a focus on results and deliverables.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR team
- In-depth interviews with hiring managers and/or team members
- Final interviews with senior leadership, including the CMO
Key Assessment Areas:
- Cultural fit and alignment with Boku's values and work environment
- Strategic thinking and problem-solving skills
- Content creation, editing, and storytelling abilities
- Understanding of SEO, content performance, and multi-channel distribution
- Experience managing teams and external partners
- Industry-specific knowledge and global trends in digital payments and LPMs
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and cultural fit
- Research Boku's industry, business model, and recent news to demonstrate your understanding of the company and its market
- Prepare questions to ask the interviewer about the role, team, and company culture
ASSUMPTION: Boku's interview process is designed to assess candidates' cultural fit, strategic thinking, and content creation skills. Successful candidates will be able to demonstrate their understanding of the company, industry, and role-specific requirements.
🛠️️️️ Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Integrity
- Collaboration
- Accountability
- Continuous learning
Work Style:
- Agile and adaptable
- Data-driven
- Collaborative
- Results-oriented
- Continuously learning and improving
Self-Assessment Questions:
- How do your personal values align with Boku's company values?
- Describe a situation where you had to adapt quickly to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach working with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: Boku values candidates who are innovative, customer-centric, and committed to continuous learning and improvement. Successful candidates will be able to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple content streams and campaigns simultaneously
- Balancing short-term content needs with long-term brand strategy
- Working with a diverse range of stakeholders, including senior executives and external partners
- Keeping up with industry trends and best practices in a fast-paced environment
ASSUMPTION: This role presents several challenges, including managing multiple content streams, balancing short-term needs with long-term strategy, and working with diverse stakeholders. Successful candidates will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Content Marketing Manager - Responsible for developing and executing content marketing strategies to drive brand awareness and demand generation. This role may have a broader scope, including budget management and team leadership.
- Brand Manager - Focuses on building and maintaining brand identity, positioning, and messaging. This role may have less direct involvement in content creation and distribution.
- Digital Marketing Manager - Oversees digital marketing channels and campaigns, with a focus on online customer acquisition and retention. This role may have less emphasis on content strategy and brand building.
ASSUMPTION: The Strategic Content & Brand Lead role is unique in its focus on content strategy and brand building, requiring a strong understanding of both content creation and distribution, as well as brand positioning and messaging.
📝 Key Questions to Ask During Interview
- How does this role fit into Boku's overall marketing and business strategy?
- What are the key priorities for this role in the first 90 days?
- How does Boku support the professional development and growth of its content and marketing team members?
- What are the most challenging aspects of working in a fast-paced, international company like Boku?
- How does Boku measure and optimize the performance of its content and marketing efforts?
ASSUMPTION: These questions are designed to help candidates understand the role's context, priorities, and the company's approach to professional development and performance measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and cultural fit
- Research Boku's industry, business model, and recent news to demonstrate your understanding of the company and its market
- Prepare questions to ask the interviewer about the role, team, and company culture
- Follow up with the hiring manager or HR team after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
