Content and Campaign Manager (m/w/d)

📌 Core Information

🔹 Job Title: Content and Campaign Manager (m/w/d)

🔹 Company: Picnic

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: On-site

🔹 Category: Retail

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 0-3 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Planning and implementing app campaigns and thematic pages
• Coordinating with Category Managers, tech teams, and customer support
• Managing the technical configuration of the app storefront
• Conducting market research and trend analysis to enhance customer experience

ASSUMPTION: This role involves a blend of creative and analytic tasks, focusing on enhancing the app's customer experience through strategic content planning and technical execution.

📋 Key Responsibilities

✅ Plan thematic pages and app campaigns to enhance user engagement.

✅ Coordinate with design, marketing, and tech teams to ensure smooth campaign execution.

✅ Monitor product selections, market trends, and seasonal variations.

✅ Oversee technical aspects of the app store and resolve minor issues.

✅ Analyze commercial metrics and conduct A/B testing for app optimization.

✅ Conduct market research and competitive analysis for continuous improvement.

ASSUMPTION: Responsibilities indicate a hands-on approach, requiring both strategic planning and day-to-day management of app content and campaigns.

🎯 Required Qualifications

Education: A completed Master's degree in Business, Marketing, or a related field.

Experience: 0-3 years of relevant experience.

Required Skills:

• Content Management
• Campaign Management
• Team Collaboration

Preferred Skills:

• Technical Configuration Knowledge
• Food Industry Insight

ASSUMPTION: A solid foundation in marketing and business is essential, with a preference for candidates familiar with the retail or food industry.

💰 Compensation & Benefits

Salary Range: Not specified, but competitive compensation based on industry norms for similar positions.

Benefits:

• Dynamic atmosphere within a fast-growing scale-up
• Free lunch, snacks, and beverages
• 30 vacation days with a 40-hour workweek

Working Hours: 40 hours per week

ASSUMPTION: Compensation is likely commensurate with similar roles in the retail sector, with a strong emphasis on work-life balance and employee well-being benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, e-commerce

Company Size: 5,001-10,000 employees, providing a robust support structure yet maintaining a vibrant scale-up culture.

Founded: 2015, indicating a relatively new but rapidly expanding company.

Company Description:

• Focus on revolutionizing grocery shopping with technology
• Internal management of a wide range of operational aspects
• Commitment to sustainability and efficiency

Company Specialties:

• E-commerce automation
• Application development
• Supply chain optimization

Company Website: https://picnic.app/careers/

ASSUMPTION: The company's rapid growth and innovation-driven culture create exciting career opportunities for proactive individuals.

📊 Role Analysis

Career Level: Entry to mid-level position with growth potential

Reporting Structure: Likely reports to senior management within the commercial or marketing department

Work Arrangement: Primarily on-site for greater collaboration and team integration

Growth Opportunities:

• Advancement into senior content management roles
• Cross-functional team exposures
• Potential leadership roles with proven track record

ASSUMPTION: The growth trajectory is favorable due to the dynamic nature of the company and the expanding market.

🌍 Location & Work Environment

Office Type: Modern, open-plan office designed for collaborative work

Office Location(s): Düsseldorf, North Rhine-Westphalia

Geographic Context:

• Centrally located in a bustling commercial area
• Access to public transportation options
• Close to major urban amenities

Work Schedule: Traditional hours with 40-hour workweek, offering some flexibility based on project demands

ASSUMPTION: The work environment promotes teamwork and innovation, conducive to a fast-paced yet supportive culture.

💼 Interview & Application Insights

Typical Process:

• Initial online application and resume submission
• Phone or video interview with HR
• On-site interviews with team members

Key Assessment Areas:

• Demonstrated experience in content and campaign management
• Ability to work collaboratively across departments
• Analytical skills for trend and market analysis

Application Tips:

• Highlight any experience in retail or e-commerce sectors
• Showcase creative project examples in your portfolio
• Prepare to discuss how you handle project challenges

ATS Keywords: Content Management, Campaign Execution, Market Research, Trend Analysis, Retail Marketing

ASSUMPTION: The interview process emphasizes cultural fit and technical capability, indicative of a thorough candidate evaluation.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• A/B Testing Tools
• Consumer Analytics Software

ASSUMPTION: Familiarity with digital content tools and analytic platforms will be critical for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and sustainability
• Collaboration and teamwork
• Commitment to customer satisfaction

Work Style:

• Proactive and inventive approach to problem-solving
• Energetic participation in team activities
• Ability to adapt to changing business needs

Self-Assessment Questions:

• How do you contribute to a team-focused workplace?
• What strategies do you use to stay updated on market trends?
• Can you provide examples of past successful campaigns you managed?

ASSUMPTION: A strong cultural fit involves not just technical skills but also alignment with the company's core values and work ethic.

⚠️ Potential Challenges

• Balancing creative campaign ideas with data-driven results
• Navigating a fast-paced, dynamic work environment
• Managing tight implementation timelines
• Coordinating across multiple departments simultaneously

ASSUMPTION: Candidates should expect a challenging yet rewarding environment, with many opportunities to make a significant impact.

📈 Similar Roles Comparison

• Greater focus on campaign management than traditional marketing roles
• In-depth involvement in technical aspects compared to similar positions
• Higher emphasis on customer and market insights

ASSUMPTION: Compared to similar roles, this position offers a unique blend of technical, creative, and strategic responsibilities.

📝 Sample Projects

• Planning and execution of a seasonal app campaign
• Collaborative project to enhance app UI/UX based on user feedback
• Market research initiative to identify emerging customer preferences

ASSUMPTION: Projects are structured to provide significant learning opportunities and measurable contributions to company objectives.

❓ Key Questions to Ask During Interview

• What are the immediate priorities for this role?
• How does the team measure the success of app campaigns?
• Can you describe the company’s support for professional development?
• What is the typical workflow and toolset used in campaign management here?
• How does this role directly impact overall company goals?

ASSUMPTION: Asking insightful questions during the interview can demonstrate genuine interest and preparedness, increasing your chance of success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Picnic careers page
• Prepare your resume highlighting relevant experiences and skills
• Gather and organize a portfolio of past project examples
• Research about Picnic’s app and current market presence
• Plan your availability for potential interviews and assessments

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.