Content and Collateral Manager

📌 Core Information

🔹 Job Title: Content and Collateral Manager

🔹 Company: U.S. Bank

🔹 Location: Atlanta, GA (with potential for Minneapolis, MN)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site (with potential for hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving the creation of high-impact collateral and content assets
• Managing the complete cycle of collateral and marketing assets
• Ensuring messaging is compelling, consistent, and aligned with business objectives
• Collaborating closely with sales, product, and channel marketing teams
• Optimizing and refreshing existing content as needed

ASSUMPTION: This role requires strong project management skills, creativity, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Manage the complete cycle of collateral and marketing assets from initial request to final approval

✅ Develop and execute an intake process to support product delivery and enhance sales enablement

✅ Create and manage a library of sales enablement materials, working closely with the Seismic platform team

✅ Collaborate with sales, product, and channel marketing teams to ensure content meets the needs of prospects and customers

✅ Optimize and refresh existing content to reflect updates and maintain brand consistency

✅ Ensure all content is compliance-approved and conduct periodic reviews of submitted collateral

✅ Manage multiple third-party vendors and establish processes for content creation, approvals, measurement, and distribution

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of experience in content marketing, sales enablement, or a related role

Required Skills:

• Strong storytelling and copywriting skills
• Ability to adapt quickly to changing priorities
• High ethical standards with a risk and controls mindset
• Ability to independently handle multiple projects and meet critical deadlines
• Ability to track and prioritize tactics and deadlines

Preferred Skills:

• Experience in payments or B2B marketing
• Familiarity with Seismic or similar sales enablement platforms

ASSUMPTION: Experience in the payments industry or with B2B marketing is preferred but not required. Familiarity with Seismic or similar platforms is a plus but not essential.

💰 Compensation & Benefits

Salary Range: $98,175 - $127,050 per year (based on location and experience)

Benefits:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on the primary location of Atlanta, GA. The actual range for the role may differ based on the location of the role.

📌 Applicant Insights

🔍 Company Context

Industry: U.S. Bank is a leading financial services company, offering a wide range of products and services to consumers, businesses, and institutions. The company operates through several divisions, including Consumer and Business Banking, Wealth Management and Investment Services, and Corporate, Commercial, and Institutional Banking.

Company Size: U.S. Bank is a large corporation with over 10,000 employees worldwide. As a large company, it offers numerous opportunities for career growth and development.

Founded: U.S. Bank was founded in 1863 and is headquartered in Minneapolis, MN.

Company Description:

• U.S. Bank is committed to helping its customers and communities achieve their financial goals
• The company offers a wide range of financial services, including banking, credit cards, wealth management, and payment services
• U.S. Bank is known for its strong commitment to corporate social responsibility and community involvement

Company Specialties:

• Asset-based lending
• Commercial lending
• Custody services
• Equipment financing
• Foreign exchange
• Fund services
• Global payments and receivables
• Liquidity and asset management
• Loan syndication
• Market risk management
• Payment processing
• Treasury management
• Supply chain financing
• Wealth management
• Mortgage
• Home equity
• Deposits
• Loans
• Banking and financial services

Company Website: https://www.usbank.com/index.html

ASSUMPTION: U.S. Bank is a large, established financial institution with a broad range of products and services. As such, it offers numerous opportunities for career growth and development within the marketing and communications fields.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role

Reporting Structure: This role reports directly to the Head of Content and Communications within the North America Marketing team

Work Arrangement: This role is primarily on-site, with potential for hybrid work arrangements

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on high-impact projects and initiatives
• Chance to gain experience in a variety of marketing disciplines

ASSUMPTION: As a mid-level to senior-level role within a large corporation, this position offers numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: U.S. Bank's offices are modern, professional environments with open-concept workspaces and collaborative areas

Office Location(s): Atlanta, GA (with potential for Minneapolis, MN)

Geographic Context:

• Atlanta, GA: A vibrant, diverse city with a thriving arts and culture scene, numerous parks and outdoor activities, and a cost of living that is generally lower than other major U.S. cities
• Minneapolis, MN: A midwestern city known for its parks, lakes, and cultural attractions, with a cost of living that is generally higher than the national average

Work Schedule: Full-time, typically 40 hours per week, with potential for flexible scheduling

ASSUMPTION: The location for this role is flexible, with the potential for on-site work in either Atlanta, GA or Minneapolis, MN. The work environment is modern and professional, with opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Candidates' understanding of the role and its responsibilities
• Candidates' relevant experience and skills
• Candidates' cultural fit with the company and team
• Candidates' ability to think critically and problem-solve

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss your portfolio or examples of your work, if applicable
• Research U.S. Bank and the marketing department to demonstrate your understanding of the company and its culture

ATS Keywords: Content marketing, sales enablement, collateral, messaging, brand consistency, project management, compliance, Seismic, marketing assets, stakeholder management

ASSUMPTION: U.S. Bank's application process is typical for a large corporation, with a focus on assessing candidates' skills, experience, and cultural fit. The company uses an Applicant Tracking System (ATS) to manage the application process, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Seismic (sales enablement platform)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Familiarity with Seismic or similar sales enablement platforms is preferred but not required. Proficiency in Microsoft Office Suite and Adobe Creative Suite is expected. Experience with project management tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Putting customers first
• Acting with integrity
• Working together
• Reinventing for our customers
• Embracing change

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to change
• Customer-centric and focused on customer needs

Self-Assessment Questions:

• Do you have experience working in a collaborative, team-oriented environment?
• Are you comfortable working in a fast-paced, dynamic environment that requires adaptability and change?
• Do you have a customer-centric mindset and a focus on delivering high-quality customer experiences?

ASSUMPTION: U.S. Bank values a diverse and inclusive work environment, and encourages candidates from all backgrounds to apply. The company seeks candidates who are collaborative, results-driven, adaptable, and customer-centric.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing the needs of various stakeholders, including sales, product, and channel marketing teams
• Ensuring compliance with brand guidelines and regulatory requirements
• Adapting to changes in priorities and workflows
• Working effectively with remote or hybrid teams

ASSUMPTION: As a mid-level to senior-level role within a large corporation, this position offers numerous opportunities for career growth and development. However, it also presents challenges related to managing multiple projects and stakeholders, ensuring compliance, and adapting to change.

📈 Similar Roles Comparison

• This role is similar to other content marketing or sales enablement roles, but with a focus on driving high-impact collateral and content assets for a large financial services company
• Experience in the payments industry or with B2B marketing is preferred but not required
• This role offers opportunities for career growth and development within the marketing department

ASSUMPTION: This role is similar to other content marketing or sales enablement roles, but with a unique focus on driving high-impact collateral and content assets for a large financial services company. Experience in the payments industry or with B2B marketing is preferred but not required.

📝 Sample Projects

• Developing a comprehensive sales enablement library for a new product launch
• Creating a series of customer success stories to highlight the benefits of the company's services
• Managing a rebranding project to ensure consistent messaging and visual identity across all marketing channels

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Content and Collateral Manager may be responsible for. The specific projects and initiatives will vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the North America Marketing team?
• How does this role fit into the broader marketing strategy and roadmap for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does U.S. Bank support the growth and development of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture. The specific questions you ask may vary depending on your personal priorities and interests.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples or a portfolio of your work, if applicable
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.