📌 Core Information
🔹 Job Title: Content and Communication Specialist
🔹 Company: SkinVision
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 office days, 2 remote days)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing a unified content strategy across multiple platforms
- Overseeing content production, governance, and performance tracking
- Collaborating with cross-functional teams to ensure content supports company goals
- Managing localization and regional content efforts
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Developing and managing a unified content strategy across the website, blog, app, social media, and partner channels
✅ Building and overseeing a multi-channel editorial calendar aligned with campaigns and product updates
✅ Defining content types, tone-of-voice guidelines, and performance goals for each platform
✅ Coordinating localization and regional content efforts
✅ Managing content production across formats including articles, videos, social posts, app copy, and email campaigns
✅ Leading the full content workflow: briefing, writing, review, QA, and publishing
✅ Collaborating with designers, freelancers, advisors, and marketing leads
✅ Ensuring consistency with brand guidelines and regulatory standards
✅ Maintaining and improving the internal content style guide
✅ QAing all published content across digital and partner-facing channels
✅ Leading the content structure for the website to ensure it is clear, up-to-date, and optimized
✅ Managing site content blocks and navigation elements to support education and conversion
✅ Defining and managing organic social media content strategy
✅ Creating and adapting partner-facing and co-branded content as needed
✅ Monitoring KPIs and platform analytics to assess content impact
✅ Using insights to refine formats, channels, and messaging strategies
ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to balance multiple content streams and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 5 to 7+ years of experience in content, communications, or digital editorial roles
Required Skills:
- Proven ability to manage and implement cross-platform content strategies
- Strong writing, editing, and messaging skills, especially in health, science, or B2C tech
- Deep understanding of brand tone, editorial standards, and structured content
- Vast experience in collaborating and managing designers, agencies, freelancers, and stakeholders (internal and external)
- Familiarity with SEO, accessibility, and content localization
- Excellent project management skills
Preferred Skills:
- Fluency in English (Native-level English proficiency preferred). Additional language skills, especially Dutch, or German are a plus
ASSUMPTION: Candidates with experience in digital health, mobile health, or eHealth industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (Based on market research for similar roles in the Netherlands)
Benefits:
- Opportunity to make a significant impact on a mission-driven company
- A collaborative and innovative work environment
- Opportunities for professional growth and development
- Regular team events, including weekly drinks and monthly dinners
- Hybrid work setup: 3 office days with a healthy lunch and 2 days remote
- L&D/pension allowance; commute allowance
- A dynamic scale-up environment with over 25 nationalities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the Netherlands. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: SkinVision operates in the digital health and mobile health industries, focusing on early skin cancer detection using AI technology.
Company Size: SkinVision has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: SkinVision was founded in 2011, making it an established scale-up with a proven track record.
Company Description:
- SkinVision is a pioneering AI scale-up on a mission to save 250,000 lives in the next decade by transforming early skin cancer detection.
- The company's flagship mobile app uses advanced AI to assess skin lesions and connect users efficiently with the healthcare system.
- With over a million users and 30,000 new users every month, SkinVision is rapidly scaling its impact.
Company Specialties:
- Digital Health
- Mobile Health
- eHealth
- Machine Learning
- Artificial Intelligence
- Health
- HealthTech
- Technology
- Health Technology
- Skin Cancer
- Skin Health
- Melanoma
- BCC
- SCC
Company Website: https://www.skinvision.com/
ASSUMPTION: SkinVision's focus on digital health and AI technology makes it an attractive employer for candidates interested in innovative and impactful work.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals seeking to advance their careers in content and communications within the digital health industry.
Reporting Structure: The Content and Communication Specialist will report directly to the Marketing Manager and collaborate with various teams, including Product, Design, and Sales.
Work Arrangement: This is a hybrid role with 3 office days and 2 remote days per week.
Growth Opportunities:
- As SkinVision continues to grow, there may be opportunities for the right candidate to take on additional responsibilities or move into a management role.
- The company offers opportunities for professional development and growth within the organization.
ASSUMPTION: Candidates who are proactive, results-driven, and eager to take on new challenges will likely find this role appealing and rewarding.
🌍 Location & Work Environment
Office Type: SkinVision's office is located in Amsterdam, providing a modern and collaborative work environment.
Office Location(s): Kraanspoor 28, Amsterdam, North Holland 1033 SE, NL
Geographic Context:
- Amsterdam is the capital and largest city of the Netherlands, known for its vibrant culture, historic canals, and diverse neighborhoods.
- The city offers a high quality of life, with excellent public transportation, numerous parks, and a wide range of cultural attractions.
- Amsterdam is a hub for technology and innovation, making it an ideal location for professionals in the digital health industry.
Work Schedule: The hybrid work arrangement allows for flexibility and a healthy work-life balance.
ASSUMPTION: Candidates who enjoy working in a dynamic, international environment will thrive at SkinVision's Amsterdam office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Marketing Manager and a team member
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Content strategy and planning
- Content creation and execution
- Content governance and quality
- Website and SEO knowledge
- Social and external content management
- Performance tracking and analytics
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your content strategy and planning approach during the interview.
- Showcase your portfolio or examples of your work, demonstrating your ability to manage and implement cross-platform content strategies.
ATS Keywords: Content strategy, content creation, project management, SEO, editing, messaging, collaboration, digital editorial, health communication, B2C tech, brand guidelines, content localization, analytics, social media, content governance, quality assurance
ASSUMPTION: The interview process at SkinVision is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Project Management Tools (e.g., Asana, Trello, Jira)
- Design Tools (e.g., Sketch, Figma, Adobe Creative Suite)
- SEO Tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Analytics Tools (e.g., Google Analytics, Mixpanel)
- Social Media Platforms (e.g., Facebook, Instagram, LinkedIn)
ASSUMPTION: Candidates should be comfortable using a variety of content management, project management, design, SEO, and analytics tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Impact
- Collaboration
- Integrity
- Excellence
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and cross-functional
- Mission-driven and purposeful
Self-Assessment Questions:
- How do you ensure consistency with brand guidelines and regulatory standards in your content creation process?
- How do you approach managing and implementing cross-platform content strategies?
- How do you prioritize and balance multiple content streams and deadlines in your work?
ASSUMPTION: Candidates who align with SkinVision's values and work style will be most successful in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple content streams and deadlines effectively
- Balancing the need for consistency and quality with the need for speed and innovation
- Working with various teams and stakeholders to ensure content supports company goals
- Keeping up with industry trends and best practices in digital health and content marketing
ASSUMPTION: Candidates who are proactive, organized, and able to work effectively in a fast-paced environment will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on digital health and AI technology within the content and communications field.
- Compared to similar roles in other industries, this position offers the opportunity to make a significant impact on a mission-driven company.
- Career progression in this role may involve moving into a management position or taking on additional responsibilities as the company grows.
ASSUMPTION: Candidates who are interested in digital health, AI technology, and mission-driven work will find this role appealing and rewarding compared to similar positions in other industries.
📝 Sample Projects
- Developing and executing a content strategy for a new product launch, including website updates, blog posts, social media campaigns, and email marketing
- Managing the localization and regional adaptation of content for multiple languages and markets
- Creating and implementing a content governance and quality assurance process to ensure brand consistency and regulatory compliance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Content and Communication Specialist role at SkinVision.
❓ Key Questions to Ask During Interview
- Can you describe the content strategy and planning process for a recent product launch or campaign?
- How do you approach managing and collaborating with various teams and stakeholders to ensure content supports company goals?
- What are the biggest challenges you've faced in managing multiple content streams and deadlines, and how have you overcome them?
- How do you stay up-to-date with industry trends and best practices in digital health and content marketing?
- What opportunities are there for professional growth and development within the company?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples or a portfolio showcasing your ability to manage and implement cross-platform content strategies
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
