Content and Community Lead

📌 Core Information

🔹 Job Title: Content and Community Lead

🔹 Company: Renmoney

🔹 Location: Lagos, Lagos, Nigeria

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a content strategy that supports performance, retention, and brand-building goals.
• Managing cross-channel content calendars and producing high-quality content for various platforms.
• Leading influencer, creator, and UGC campaigns to drive acquisition and brand relevance.
• Collaborating with cross-functional teams to ensure integrated campaign execution.
• Optimizing content performance using data and insights.

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and the ability to work cross-functionally to succeed.

📋 Key Responsibilities

✅ Developing and executing a content strategy that supports performance, retention, and brand-building goals.

✅ Creating and managing a cross-channel content calendar (social, lifecycle, blog, email, app) aligned with business priorities.

✅ Writing, editing, and curating high-quality content that drives engagement, savings plan adoption, and repeat usage.

✅ Launching and scaling influencer, creator, and UGC campaigns to drive acquisition and brand relevance.

✅ Partnering with Brand, Growth, Product, and Creative teams to ensure integrated campaign execution.

✅ Using data and insights to continuously optimize content performance.

✅ Owning Renmoney’s voice across platforms, ensuring tone consistency and content clarity.

✅ Leading community engagement and social listening to strengthen customer trust and advocacy.

✅ Proactively testing and applying AI tools for ideation, editing, repurposing, and automation.

ASSUMPTION: This role requires a strong understanding of content marketing, social media, and digital communications, as well as the ability to adapt to new tools and technologies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 5+ years in content marketing, social media, or digital communications.

Required Skills:

• Proven experience leading content or community strategy for a consumer brand.
• Strong writing, editing, and storytelling skills.
• Familiarity with influencer marketing platforms and campaign execution.
• Good understanding of SEO, analytics, and content performance metrics.
• Ability to work cross-functionally and manage multiple content streams.
• Strong collaboration, planning, and communication skills.

Preferred Skills:

• Experience with AI tools for content creation and automation.
• Fluency in local languages (e.g., Yoruba, Igbo, Hausa).

ASSUMPTION: Candidates with experience in the financial services industry or a strong understanding of consumer finance may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is NGN 250,000 - 400,000 per month, depending on experience and qualifications. This estimate is based on industry standards for content marketing roles in Lagos.

Benefits:

• Competitive compensation
• Beautiful work environment with a flat structure
• Opportunity to solve complex, real-world challenges

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break). Some flexibility may be available for remote work.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Renmoney operates in the competitive financial services industry, focusing on digital banking, loans, savings, and payments.

Company Size: Renmoney has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Renmoney was founded in 2012 and has since grown to become a leading digital financial services provider in Nigeria.

Company Description:

• Renmoney believes in making finance simple, useful, and accessible to everyone.
• The company leverages data-driven insights to understand customers better and build useful financial products.
• Renmoney offers convenient loans, savings plans, and investments to help customers achieve their financial goals.

Company Specialties:

• Loans
• Savings and Fixed Deposits

Company Website: http://www.renmoney.com

ASSUMPTION: Renmoney's focus on data-driven insights and customer-centric approach sets it apart in the competitive financial services industry.

📊 Role Analysis

Career Level: This role is suitable for experienced content marketing professionals looking to take on a leadership role in developing and executing content strategies.

Reporting Structure: The Content and Community Lead will report directly to the Head of Marketing and work closely with cross-functional teams, including Brand, Growth, Product, and Creative.

Work Arrangement: This role is on-site, with some flexibility for remote work. Employees may work remotely and come into the office a few times a week.

Growth Opportunities:

• Potential to grow into a more senior role within the marketing department or take on additional responsibilities as the company expands.
• Opportunity to work on high-impact projects that drive business results and customer engagement.

ASSUMPTION: This role offers significant growth potential for the right candidate, as Renmoney continues to expand its digital financial services offerings.

🌍 Location & Work Environment

Office Type: Renmoney's offices are modern, well-equipped workspaces designed to foster collaboration and creativity.

Office Location(s): 23 Awolowo Road, Ikoyi, Lagos; 80 Adeniran Ogunsanya Street, Kings Plaza, Surulere, Lagos; 23 Opebi Road, Pentagon Plaza, Ikeja, Lagos

Geographic Context:

• Lagos is Nigeria's largest city and economic hub, offering a vibrant cultural scene and numerous entertainment options.
• The city has a tropical wet and dry climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
• Lagos is known for its traffic congestion, so employees may need to factor in commuting time when planning their work schedules.

Work Schedule: The work schedule for this role is Monday - Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break. Some flexibility may be available for remote work.

ASSUMPTION: Lagos offers a dynamic work environment with ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Content strategy and planning
• Writing and editing skills
• Understanding of Renmoney's brand and target audience
• Cross-functional collaboration and project management skills

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills.
• Provide specific examples of your content strategy development and execution, as well as your ability to optimize content performance using data and insights.
• Demonstrate your understanding of Renmoney's brand and target audience in your application materials.

ATS Keywords: Content strategy, content marketing, social media, digital communications, writing, editing, storytelling, influencer marketing, SEO, analytics, cross-functional collaboration, project management

ASSUMPTION: Renmoney's application process may include assessments or case studies to evaluate candidates' content marketing skills and strategic thinking.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Analytics tools (e.g., Google Analytics, social media analytics platforms)
• AI tools for content creation and automation (e.g., Copy.ai, Frase)

ASSUMPTION: Candidates should be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform your decision-making?
• Do you have a strong understanding of Renmoney's brand and target audience?

ASSUMPTION: Candidates who are a strong cultural fit for Renmoney will be passionate about the company's mission to make finance simple, useful, and accessible to everyone, and will be comfortable working in a fast-paced, data-driven environment.

⚠️ Potential Challenges

• Managing multiple content streams and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with cross-functional teams to ensure integrated campaign execution
• Optimizing content performance using data and insights

ASSUMPTION: Successful candidates will be organized, proactive, and able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Content Manager vs. Content and Community Lead: A Content Manager may focus more on day-to-day content creation and management, while the Content and Community Lead is responsible for developing and executing content strategies and leading community-building efforts.
• Industry-specific context: Renmoney's focus on digital financial services sets this role apart from content marketing roles in other industries, as it requires a strong understanding of consumer finance and the ability to create engaging content that resonates with the company's target audience.
• Career path comparison: This role offers opportunities for growth into more senior marketing positions or expanded responsibilities as the company continues to grow.

ASSUMPTION: Candidates should consider their career goals and the industry's specific context when comparing this role to similar positions in other companies or industries.

📝 Sample Projects

• Developing and executing a content strategy that drives customer engagement and retention for a new savings product launch
• Managing a cross-channel content calendar for a major brand campaign, including social media, blog, email, and app content
• Launching and scaling an influencer marketing campaign to drive acquisition and brand relevance for a loan product

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Content and Community Lead may work on, but the specific projects may vary based on the company's priorities and business needs.

❓ Key Questions to Ask During Interview

• Can you describe the company's content marketing strategy and how this role fits into it?
• How does the Content and Community Lead collaborate with other teams, such as Brand, Growth, Product, and Creative?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Renmoney support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience and relevant skills
• Prepare examples of your content strategy development and execution, as well as your ability to optimize content performance using data and insights
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.