📌 Core Information
🔹 Job Title: Content and Community Lead
🔹 Company: Ethena Labs
🔹 Location: Globally Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 4, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive social media marketing strategy
- Improving Ethena's visibility and engagement on social platforms
- Creating aesthetic visuals and engaging content highlighting products, partnerships, and growth
- Collaborating with internal and external teams to enhance Ethena's branding
- Building and mentoring an industry-leading community around Ethena's products and ecosystem
ASSUMPTION: This role requires a strong understanding of crypto and DeFi concepts, as well as experience in social media marketing within the Web3 space.
📋 Key Responsibilities
✅ Developing and implementing a comprehensive social media marketing strategy aligned with the company's vision and business objectives
✅ Improving Ethena's visibility and engagement on social platforms through individual team member and company accounts
✅ Continuously producing aesthetic visuals and engaging informative content highlighting new products, partnerships, user utility, and growth metrics
✅ Working with internal and external designers to enhance Ethena's branding for content
✅ Maintaining content libraries, calendars, and pipelines for various teams
✅ Playing a role in the Converge initiative with Securitize, attracting new projects and users to the ecosystem
✅ Building an industry-leading community by hosting events at conferences, on social media, Discord, and other platforms
ASSUMPTION: This role involves a high degree of creativity, collaboration, and adaptability to changing market trends and audience behaviors.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of social media marketing experience in crypto, with a focus on X/Twitter
Required Skills:
- Deep understanding of crypto and DeFi concepts
- Familiarity with regulatory considerations in crypto marketing
- Proven success driving brand growth, user acquisition, and community engagement in the Web3 space
- Experience with graphic design tools such as Figma
- Exceptional written and verbal communication skills in English
Preferred Skills:
- Experience with event planning and hosting
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation and community engagement skills will be prioritized.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and location)
Benefits:
- Flexible, remote-friendly work environment
- Opportunities for growth and learning within a forward-thinking company
- Competitive benefits package (details not specified)
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the crypto and Web3 space. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ethena Labs operates in the technology and finance sectors, focusing on decentralized finance (DeFi) and blockchain technology.
Company Size: Ethena Labs is a small to medium-sized company with 11-50 employees, providing a collaborative and innovative work environment.
Founded: Ethena Labs was founded in 2023, making it a relatively new but rapidly growing company in the crypto and DeFi space.
Company Description:
- Ethena Labs is a synthetic dollar protocol built on Ethereum, providing a crypto-native solution for money not reliant on traditional banking system infrastructure.
- The company offers a globally accessible dollar-denominated rewards instrument called the 'Internet Bond'.
- Ethena's synthetic dollar, USDe, is fully-backed and free to compose throughout CeFi & DeFi, with peg stability supported through delta hedging.
Company Specialties:
- Synthetic dollar protocol
- Crypto-native financial solutions
- DeFi and blockchain technology
Company Website: https://www.ethena.fi/
ASSUMPTION: Ethena Labs is at the forefront of the next wave of DeFi, dedicated to building products for modern finance and empowering individuals with greater control over their assets.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the leadership team at Ethena Labs and may have supervisory responsibilities for community managers or similar roles.
Work Arrangement: Fully remote, with the option to work from anywhere globally.
Growth Opportunities:
- As Ethena Labs continues to grow, there may be opportunities for the Content and Community Lead to take on more responsibilities or move into a management role.
- The company's focus on innovation and cutting-edge technology provides ample opportunities for learning and professional development.
ASSUMPTION: This role offers a unique opportunity to shape the public perception of a rapidly growing company in the crypto and DeFi space, with ample room for growth and impact.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required.
Office Location(s): N/A (globally remote)
Geographic Context:
- Ethena Labs is a globally remote company, allowing employees to work from anywhere with an internet connection.
- This role may require occasional collaboration with team members or partners in different time zones.
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the ability to work asynchronously.
ASSUMPTION: The fully remote work environment at Ethena Labs provides a high degree of flexibility and autonomy, with a strong emphasis on results and collaboration.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to discuss the role and assess cultural fit
- Portfolio review and/or content creation challenge
- Final interview with the leadership team to discuss the role and company vision
Key Assessment Areas:
- Creativity and content creation skills
- Understanding of crypto and DeFi concepts
- Communication and storytelling abilities
- Cultural fit and alignment with Ethena Labs' mission
Application Tips:
- Highlight relevant experience and achievements in social media marketing and content creation
- Include a portfolio or examples of your work showcasing your creativity and engagement skills
- Tailor your resume and cover letter to emphasize your understanding of crypto and DeFi concepts
ATS Keywords: Social media marketing, content creation, community engagement, crypto, DeFi, brand growth, user acquisition, graphic design, storytelling, event planning, Web3
ASSUMPTION: Ethena Labs prioritizes cultural fit and alignment with their mission in the hiring process, so applicants should be prepared to discuss their passion for decentralized finance and their vision for the future of the industry.
🛠️ Tools & Technologies
- Social media platforms (X/Twitter, LinkedIn, etc.)
- Graphic design tools (Figma, Canva, etc.)
- Content creation and management tools (Hootsuite, Buffer, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Empowering individuals with greater control over their assets
Work Style:
- Autonomous and self-driven
- Adaptable and responsive to changing market trends
- Creative and engaging
Self-Assessment Questions:
- Do you have a strong understanding of crypto and DeFi concepts, and are you passionate about their potential for transforming the financial industry?
- Are you comfortable working in a fully remote, asynchronous environment, with a high degree of autonomy and flexibility?
- Do you have a proven track record of driving brand growth, user acquisition, and community engagement in the Web3 space?
ASSUMPTION: Ethena Labs values candidates who are passionate about decentralized finance, creative and engaging, and able to thrive in a fully remote, autonomous work environment.
⚠️ Potential Challenges
- Keeping up with the rapidly evolving crypto and DeFi landscape
- Managing multiple social media platforms and content creation pipelines
- Balancing the need for consistent branding with the desire to experiment and innovate
- Ensuring regulatory compliance in crypto marketing
ASSUMPTION: The Content and Community Lead role at Ethena Labs presents unique challenges and opportunities for growth in the dynamic and rapidly evolving crypto and DeFi space.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of crypto and DeFi concepts, as well as experience in social media marketing within the Web3 space.
- Compared to other content creation roles, this position places a strong emphasis on community engagement and event planning.
- In terms of career path, this role offers the opportunity to shape the public perception of a rapidly growing company in the crypto and DeFi space, with ample room for growth and impact.
ASSUMPTION: This role is unique in its focus on crypto and DeFi marketing, community engagement, and event planning, requiring a specific set of skills and experiences.
📝 Sample Projects
- Developing and implementing a comprehensive social media marketing strategy for a new crypto or DeFi product launch
- Creating a series of engaging and informative content pieces highlighting the unique features and benefits of Ethena's synthetic dollar, USDe
- Planning and executing a virtual event or conference to showcase Ethena's products and connect with the broader crypto and DeFi community
ASSUMPTION: These sample projects are designed to showcase the candidate's creativity, content creation, and community engagement skills, as well as their understanding of crypto and DeFi concepts.
❓ Key Questions to Ask During Interview
- Can you describe the company's vision for the future of decentralized finance and how this role fits into that vision?
- How does Ethena Labs approach regulatory compliance in crypto marketing, and what role will I play in ensuring our content is compliant?
- What opportunities are there for growth and professional development within the company, and how does the leadership team support employee growth?
- How does Ethena Labs balance the need for consistent branding with the desire to experiment and innovate in our content and community engagement strategies?
- What is the team structure for the content and community team, and how does this role collaborate with other departments within the company?
ASSUMPTION: These interview questions are designed to help the candidate understand Ethena Labs' vision, culture, and approach to content creation and community engagement, as well as the specific requirements and opportunities for growth in the Content and Community Lead role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and understanding of crypto and DeFi concepts
- Prepare a portfolio or examples of your work showcasing your creativity, content creation, and community engagement skills
- Be prepared to discuss your vision for the future of decentralized finance and how your skills and experience align with Ethena Labs' mission
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
