Content and Copywriting Executive

📌 Core Information

🔹 Job Title: Content and Copywriting Executive

🔹 Company: The Consultus International Group

🔹 Location: Leicester, United Kingdom

🔹 Job Type: Full-Time, Hybrid (2 days in Leicester office, 3 days remote)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Creating, editing, and optimizing content for various platforms to attract, inform, and convert audiences
• Working across multiple brands and divisions, ensuring consistent messaging and branding
• Collaborating with internal teams and external agencies to align ideas and messaging
• Monitoring performance using tools like Google Analytics, Google Trends, and SEMRush
• Contributing to the growth of a rapidly expanding commercial team in a thriving, cause-driven business

ASSUMPTION: This role requires a proactive, creative self-starter with marketing experience who can think on their feet and bring a positive attitude to the team.

📋 Key Responsibilities

✅ Write and edit content for websites, blogs, news articles, social posts, brochures, flyers, and email campaigns

✅ Plan and produce weekly blog content across five company divisions

✅ Optimize copy for SEO to grow organic traffic, improve conversion rates, and build domain authority

✅ Work with internal teams and external digital agency to align ideas and messaging

✅ Use tools like Google Analytics, Google Trends, and SEMRush to monitor performance and refine content strategy

✅ Develop clear calls to action that encourage engagement

✅ Ensure all content is on-brand and consistent in tone and style

ASSUMPTION: This role requires strong writing fundamentals, including structure, clarity, accuracy, and a focus on conversion. Candidates should also be able to analyze audiences and tailor messages accordingly.

🎯 Required Qualifications

Education: Degree (or equivalent) in English, Marketing, Communications, or similar (desirable)

Experience: 3+ years of content writing experience with evidence of work that performs

Required Skills:

• Proven experience in SEO copywriting and digital marketing
• Strong writing fundamentals: structure, clarity, accuracy, and a focus on conversion
• Ability to analyze audiences and tailor messages accordingly
• Proficiency with tools such as SEMRush, Microsoft Office, email builders, WordPress, and social platforms

Preferred Skills:

• Basic Adobe knowledge (e.g., InDesign)
• Experience in or strong interest in the energy/sustainability sector

ASSUMPTION: While a degree is desirable, the most important qualification is proven experience in content writing and SEO copywriting.

💰 Compensation & Benefits

Salary Range: £28,000 - £30,000 DOE (Based on industry standards for a marketing role with 2-5 years of experience in the United Kingdom)

Benefits:

• Role autonomy and ownership of content strategy
• Work across several brands/divisions for variety and growth opportunities
• Broad mix of content creation activities
• Career progression with a scaling team
• Hybrid working with flexibility on office days

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is based on industry standards for a marketing role with 2-5 years of experience in the United Kingdom. Benefits are tailored to the role and company culture.

📌 Applicant Insights

🔍 Company Context

Industry: Utilities, focusing on energy and sustainability consulting

Company Size: 51-200 employees, offering a growing and dynamic work environment

Founded: 1994, with a history of multi-award-winning energy and sustainability consulting

Company Description:

• Recognized as the Consultancy of the Year in 2021 by Energy Live News
• Delivers world-class consulting, buying, and management services for business energy and water in national utility markets and cross-border
• Net Zero and sustainability are core business, helping organizations plan, prioritize, and achieve their carbon-neutral goals

Company Specialties:

• Business Energy, Business Gas, Business Electricity, and Business Water
• International, Energy Procurement, Risk Management, and Bureau Services
• Infrastructure and Sustainable Design, Energy Compliance and Accreditation
• Consultus Buyers Club, Public Sector Consortium, Energy Management, and Energy Resilience
• Metering, New Connections, Fixed or Flexible Contracts, Carbon Reporting, and Energy Audits

Company Website: www.consultus.com

ASSUMPTION: The company's focus on net zero and sustainability makes it an attractive choice for environmentally conscious candidates.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and career progression

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid, with 2 days in the Leicester office and 3 days remote, offering flexibility on office days

Growth Opportunities:

• Expanding commercial team, offering opportunities for career growth and development
• Working across multiple brands and divisions, providing variety and exposure to different aspects of the business
• Potential to take ownership of content strategy and shape how the company approaches content creation

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in marketing and content creation.

🌍 Location & Work Environment

Office Type: Hybrid, with a physical office in Leicester

Office Location(s): 96 Bath Lane, Friars Mill, Leicester, East Midlands LE3 5BJ, GB and 4 The Maltings, Locks Hill, Rochford, Essex SS4 1BB, GB

Geographic Context:

• Leicester is a multicultural city in the East Midlands of England, with a population of around 350,000
• The city is known for its rich history, cultural diversity, and vibrant food scene
• Leicester has a well-connected transport network, with easy access to major cities like London, Birmingham, and Nottingham

Work Schedule: Full-time, with flexible office days and remote work options

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team

Key Assessment Areas:

• Writing samples and portfolio
• SEO knowledge and digital marketing experience
• Cultural fit and alignment with company values
• Problem-solving skills and ability to think on one's feet

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare writing samples that demonstrate your ability to create engaging, on-brand content
• Research the company and its focus on net zero and sustainability to show your enthusiasm and alignment with their mission

ATS Keywords: Content Writing, SEO Copywriting, Digital Marketing, Audience Analysis, Google Analytics, Google Trends, SEMRush, Microsoft Office, Email Builders, WordPress, Social Media, Attention to Detail, Creativity, Proactivity, Communication, Team Collaboration

ASSUMPTION: The application process is designed to assess candidates' writing skills, digital marketing experience, and cultural fit.

🛠️ Tools & Technologies

• SEMRush
• Microsoft Office
• Email builders (e.g., Mailchimp, Constant Contact)
• WordPress
• Social media platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are commonly used in the digital marketing and content creation process.

👔 Cultural Fit Considerations

Company Values:

• Open and transparent business style
• Holistic approach to energy and sustainability consulting
• Measurable gains for clients in all industry sectors

Work Style:

• Proactive and creative self-starters
• Strong writing fundamentals and ability to analyze audiences
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a proven track record of creating engaging, on-brand content that performs?
• Are you comfortable working with SEO best practices and digital marketing strategies?
• Can you thrive in a dynamic, growing team and contribute to the company's success?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role and contribute to the team's growth.

⚠️ Potential Challenges

• Keeping up with the demands of a rapidly expanding commercial team
• Managing multiple brands and divisions with varying content needs
• Adapting to a hybrid work arrangement and balancing remote and in-office work
• Meeting the expectations of a multi-award-winning energy and sustainability consultancy

ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and committed to delivering high-quality content.

📈 Similar Roles Comparison

• This role differs from other content writing positions in its focus on energy and sustainability consulting, offering candidates the opportunity to work in a specialized industry
• Industry-specific context: The energy and sustainability sector is growing and evolving, presenting unique challenges and opportunities for content creators
• Career path comparison: This role offers growth opportunities for candidates looking to advance their careers in marketing and content creation within a specialized industry

ASSUMPTION: Candidates should consider how their skills and experiences align with the unique aspects of this role and the energy and sustainability industry.

📝 Sample Projects

• Creating a series of blog posts on energy-saving tips for businesses
• Developing a comprehensive content strategy for a new division focused on energy resilience
• Editing and optimizing website content for improved SEO performance and user experience

ASSUMPTION: These sample projects demonstrate the variety of content creation tasks and the opportunity to make a significant impact on the company's success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its content marketing efforts?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, including writing samples that demonstrate your ability to create engaging, on-brand content
• Prepare for the interview by researching the company and its focus on net zero and sustainability, and by practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.