Content and Marketing Manager (m/f/d)

📌 Core Information

🔹 Job Title: Content and Marketing Manager (m/f/d)

🔹 Company: Merantix Momentum GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and iterating on the entire marketing strategy
• Owning and developing content marketing, performance marketing, and social media channels
• Driving email marketing efforts using HubSpot
• Collaborating with various teams to implement branding in client-facing materials and software interfaces
• Working closely with the CEO, Operations, and Professional Services teams

ASSUMPTION: This role requires a strategic mindset and strong execution skills, with a focus on driving growth through effective marketing campaigns.

📋 Key Responsibilities

✅ Develop, execute, and iterate on the entire marketing strategy

✅ Own and develop content marketing, performance marketing, and social media channels

✅ Own and drive email marketing efforts using HubSpot

✅ Coordinate employer branding with the People Lead

✅ Do hands-on work to implement the marketing strategy

✅ Collaborate with engineering to implement branding in the software’s user interface and demos

✅ Collaborate and create with the business team to implement branding in client-facing materials, presentations, and videos

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: BSc or MSc in marketing, communication, business, or a related field

Experience: Experience in a senior marketing role is preferred

Required Skills:

• All-around marketing expertise and a flair for great software design
• Prior experience in the technology or a high-growth B2B startup, especially including branding, content marketing, and employer branding
• Fluency in German and English
• Experience with CRM tools (preferably HubSpot)
• Excellent interpersonal skills and the ability to liaise effectively with both business and technical stakeholders
• Pragmatic mindset with the ability to make quick decisions and clearly prioritize

Preferred Skills:

• Experience in the technology or a high-growth B2B startup – especially including branding, content marketing, and employer branding

ASSUMPTION: Candidates with a strong marketing background and relevant experience in the technology or B2B sector are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for a mid-level marketing manager in Berlin)

Benefits:

• Engaging topics and excellence in applied machine learning research and development
• International team and dynamic working culture
• Visa sponsorship
• Annual learning and development budget
• Weekly and monthly events around AI innovation and implementation
• Brand new office space on the AI Campus in Berlin
• Hardware allowance
• Employee benefits (mobility, sports, or groceries allowance)

Working Hours: Full-time (40 hours per week), with flexibility in working hours and a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing manager in Berlin, with consideration for the company's size and the role's requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services

Company Size: 51-200 employees

Founded: 2021 (based on LinkedIn profile)

Company Description:

• Merantix Momentum is developing the next generation of impact-driven AI, accelerating AI adoption across industries
• The company works across several domains, including automotive, manufacturing, retail, healthcare, and more, transforming businesses through ML
• Merantix Momentum has a young, diverse, and hungry team with a start-up DNA, driving rapid value creation

Company Specialties:

• Machine Learning
• Deep Learning
• Computer Vision
• Natural Language Processing
• Artificial Intelligence
• Healthcare
• Manufacturing
• Automotive
• Legal
• Logistics
• Industrials
• Chemicals
• Publishing
• Utilities

Company Website: https://www.merantix-momentum.com

ASSUMPTION: Merantix Momentum is a growing AI startup with a focus on developing and deploying B2B AI solutions across various industries.

📊 Role Analysis

Career Level: Mid-level marketing manager

Reporting Structure: Reports directly to the CEO and works closely with Operations, Professional Services, and other teams

Work Arrangement: Hybrid (on-site and remote work)

Growth Opportunities:

• Potential to grow within the marketing team as the company expands
• Opportunities to work on diverse projects across various industries
• Chance to develop skills in AI and machine learning, working alongside experts in the field

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader AI industry.

🌍 Location & Work Environment

Office Type: Modern, open office space on the AI Campus in Berlin

Office Location(s): Max Urich Str. 3, AI Campus Berlin, Berlin, 13355, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene
• The office is located in the AI Campus, a hub for AI and tech startups
• The area offers easy access to public transportation and various amenities

Work Schedule: Full-time (40 hours per week), with flexibility in working hours

ASSUMPTION: The office environment is modern and collaborative, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• On-site interview with the CEO and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Marketing strategy and execution
• Interpersonal and communication skills
• Cultural fit and alignment with company values
• Technical skills and experience with relevant tools

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of your marketing work and be ready to discuss them during the interview
• Research the company and industry to show your enthusiasm and understanding

ATS Keywords: Marketing strategy, content marketing, performance marketing, social media, email marketing, employer branding, CRM, HubSpot, stakeholder liaison, branding, quick decision-making, B2B, machine learning, software design

ASSUMPTION: The application process may vary, but typically involves an online application, phone or video call interview, and an on-site interview with the CEO and relevant team members.

🛠️ Tools & Technologies

• HubSpot (CRM and email marketing)
• Social media platforms (LinkedIn, Twitter, Facebook, etc.)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role may vary, but will likely include CRM software, social media platforms, and content creation tools.

👔 Cultural Fit Considerations

Company Values:

• Impact-driven
• Collaborative
• Innovative
• Customer-focused

Work Style:

• Dynamic and international team
• Flat hierarchy and open 360° feedback
• Flexible work-from-home policy and working hours

Self-Assessment Questions:

• Do you thrive in a dynamic, international work environment?
• Are you comfortable working in a flat hierarchy and providing open feedback?
• Can you balance flexibility in your work arrangements with effective time management and prioritization?

ASSUMPTION: Merantix Momentum values a dynamic, collaborative, and innovative work environment, with a focus on impact and customer focus.

⚠️ Potential Challenges

• Working in a fast-paced, growing startup environment may require adaptability and flexibility
• Balancing multiple responsibilities and priorities may be challenging at times
• Collaborating with various teams and stakeholders may require strong communication and interpersonal skills
• Working with AI and machine learning technologies may require a steep learning curve

ASSUMPTION: This role may present challenges related to the fast-paced startup environment, balancing multiple responsibilities, and working with AI technologies.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a strong emphasis on content marketing, performance marketing, and social media
• Working in the AI industry may offer unique challenges and opportunities compared to other tech or marketing roles
• This role may offer more growth opportunities in the AI and machine learning space compared to traditional marketing roles

ASSUMPTION: This role may differ from other marketing manager positions in its focus on AI and machine learning technologies and the unique challenges and opportunities they present.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new AI product
• Creating and implementing a content marketing strategy to increase brand awareness and engagement
• Collaborating with the engineering team to integrate branding into the software's user interface and demos

ASSUMPTION: Sample projects for this role may include marketing campaigns, content creation, and collaboration with cross-functional teams to integrate branding into AI products.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy and growth plans?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to AI ethics and responsible AI development?
• How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the marketing strategy, as well as assess their fit with the team and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your marketing work and be ready to discuss them during the interview
• Research the company and industry to show your enthusiasm and understanding
• Follow up with the hiring manager within a week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.