📌 Core Information
🔹 Job Title: Content and Product Specialist
🔹 Company: MCAP
🔹 Location: Toronto, ON
🔹 Job Type: Permanent Full Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting Product and Sales through broker communications, including rate updates
- Collaborating cross-functionally with Sales, Product, Marketing, and other internal teams
- Creating compelling, brand-aligned content that enhances the MCAP broker experience
- Influencing broker behavior in support of business goals while supporting MCAP’s multi-brand strategy
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work effectively in a matrix environment.
📋 Key Responsibilities
✅ Co-leading the end-to-end rate change process in partnership with BIE Operations and Support teams
✅ Collaborating with stakeholders to coordinate the deployment of rate changes
✅ Acting as a key contact for rate-related communication
✅ Creating engaging written and visual content for digital and print, rooted in a deep understanding of MCAP’s multi-brand product suite, broker audiences, and the Canadian mortgage landscape
✅ Developing written and visual materials to support internal Sales goals, priorities, and training efforts
✅ Partnering with BDMs to develop campaign assets that support sales targets, product promotions, and broker engagement
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and project management, requiring strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: College or University degree or business equivalent
Experience: 2-5 years of experience working in a matrix environment and delivering projects on time
Required Skills:
- Proven track record in delivering projects on time and working with Sr. Executive staff
- Experience in communication content development – both written and graphic (graphic design experience)
- Strong project management skills – attention to detail while staying focused on the overall objective
- Strong computer skills (MS Office)
- Graphic design - Must be able to design in HTML, as well as other design tools such as Adobe InDesign
- Salesforce and Marketing Cloud – must be familiar with or willing to learn
- Ability to work with, collaborate and influence internal stakeholders at all levels of the organization
- Organized with attention to detail
Preferred Skills:
- Experience in the Mortgage Industry and working with Mortgage Brokers
- Skilled at working well with others in a team environment
- Resourceful, innovative and creative problem solver
- Ability to cultivate and maintain strong relationships, engaging others to contribute
ASSUMPTION: While experience in the mortgage industry is preferred, a strong candidate with transferable skills from a related industry may also be considered.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (Estimated based on industry standards for similar roles)
Benefits:
- Competitive total rewards offering
- Career with continuous learning and development (formal & informal training)
- Exciting opportunities in a dynamic, entrepreneurial environment
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Mortgage Finance
Company Size: 1,001-5,000 employees
Founded: 1981
Company Description:
- Canada’s largest independent Mortgage Finance company with over $150 billion in assets under management
- Provides mortgage solutions for residential and commercial properties
- Origination, trading, securitization, and servicing of mortgages in offices across Canada
- Actively promotes the services of mortgage brokers across the country
- Leader in the Canadian residential construction lending market
Company Specialties:
- Residential Mortgage lending
- Commercial Mortgage Lending
- Development Financing
Company Website: https://www.mcap.com
ASSUMPTION: MCAP is a well-established company with a strong presence in the Canadian mortgage finance industry, offering a range of services and opportunities for career growth.
📊 Role Analysis
Career Level: Mid-level, with potential for growth and advancement
Reporting Structure: Reports directly to the Manager, Product & Sales Communications
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Product & Sales Communications team
- Opportunities to work on high-impact projects and contribute to MCAP’s multi-brand strategy
- Access to continuous learning and development opportunities
ASSUMPTION: This role offers a unique opportunity to gain experience in a dynamic, entrepreneurial environment and contribute to MCAP’s multi-brand strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 200 King Street West, Suite 400, Toronto, ON M5H3T4, CA
Geographic Context:
- Toronto is a multicultural city with a diverse range of neighborhoods and attractions
- Strong job market with opportunities in various industries
- High cost of living compared to other Canadian cities
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work
ASSUMPTION: The Toronto office provides a modern, collaborative work environment with access to on-site amenities and a diverse range of nearby attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Hiring Manager
- In-person or virtual interview with the Hiring Manager and a team member
- Final interview with the Director, Product & Sales Communications
- Background check and reference check
Key Assessment Areas:
- Communication skills and ability to create engaging content
- Project management skills and ability to manage multiple priorities
- Graphic design skills and familiarity with relevant tools
- Understanding of the mortgage industry and broker audiences
- Ability to work effectively in a matrix environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include examples of your graphic design work and content creation projects
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research MCAP’s multi-brand strategy and be prepared to discuss how your skills and experiences align with their goals
ATS Keywords: Content Development, Graphic Design, Project Management, Matrix Environment, Mortgage Industry, Broker Communications, Rate Updates, Sales Support, Stakeholder Engagement
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s communication skills, project management skills, and understanding of the mortgage industry and broker audiences.
🛠️ Tools & Technologies
- MS Office Suite
- Adobe InDesign
- Salesforce
- Marketing Cloud
- HTML
ASSUMPTION: Familiarity with these tools and technologies is required for this role, with a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Accountability
Work Style:
- Dynamic and entrepreneurial
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you handle working in a matrix environment with multiple stakeholders?
- Can you provide an example of a time when you created engaging content for a specific audience?
- How do you prioritize and manage multiple projects simultaneously?
ASSUMPTION: MCAP values candidates who are adaptable, collaborative, and results-driven, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple priorities and stakeholders simultaneously
- Adapting to changes in the mortgage industry and MCAP’s multi-brand strategy
- Navigating a large, matrix organization with diverse teams and perspectives
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic, entrepreneurial environment.
📈 Similar Roles Comparison
- Content Specialist vs. Content Strategist: Content Specialist focuses more on tactical content creation, while Content Strategist focuses on strategic planning and content governance
- Product Specialist vs. Product Manager: Product Specialist supports product development and launch, while Product Manager oversees the entire product lifecycle and team
- Mortgage Industry vs. Other Financial Services: The mortgage industry has unique regulations, products, and audiences, requiring specific knowledge and skills
ASSUMPTION: This role combines aspects of content creation, product support, and industry-specific knowledge, making it unique within the financial services sector.
📝 Sample Projects
- Developing a comprehensive rate change communication plan, including asset creation, approvals, and tracking
- Creating a series of engaging blog posts or articles targeted at mortgage brokers, highlighting MCAP’s product suite and industry insights
- Designing and implementing a Salesforce and Marketing Cloud campaign to support a specific sales target or product promotion
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product & Sales Communications team?
- How does this role contribute to MCAP’s multi-brand strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the mortgage industry, and how does MCAP differentiate itself in this competitive landscape?
- How does MCAP support the professional development and growth of its employees, particularly within the Product & Sales Communications team?
- What is the typical work-life balance for this role, and how does MCAP support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, while also providing valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences for this role, with a focus on communication, project management, and graphic design
- Write a cover letter that explains why you are interested in this role and how your skills and experiences align with MCAP’s multi-brand strategy
- Prepare a portfolio or examples of your graphic design work and content creation projects, showcasing your ability to create engaging content for specific audiences
- Follow up with the Hiring Manager one week after your final interview to express your continued interest in the role and ask about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
