Content and SEO Marketing Manager

📌 Core Information

🔹 Job Title: Content and SEO Marketing Manager

🔹 Company: NoGood

🔹 Location: Remote (United States)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic initiatives to maximize site traffic for NoGood and its clients.
• Driving content marketing initiatives and ensuring technical SEO best practices are implemented.
• Leveraging data and analytics to identify trends and optimize content strategy.
• Collaborating with cross-functional teams to integrate SEO into overall marketing strategy.

ASSUMPTION: This role requires a strong understanding of SEO best practices and a proven track record in driving organic traffic growth.

📋 Key Responsibilities

✅ Develop and execute content marketing strategies that drive organic traffic and engagement.

✅ Conduct keyword research and competitor analysis to identify opportunities for growth.

✅ Optimize website content, structure, and meta tags for search engines and users.

✅ Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and Ahrefs.

✅ Collaborate with designers, developers, and other stakeholders to ensure SEO best practices are integrated into website design and functionality.

✅ Stay up-to-date with industry trends and algorithm changes, and adjust strategies accordingly.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 3+ years of content marketing and SEO experience, with a strong editorial background.

Required Skills:

• Proven experience driving high volumes of organic traffic growth.
• Strong editorial skills and the ability to review, optimize, and publish content quickly.
• Experience with Google Custom Search, Google Search Console, and Google Analytics.
• Familiarity with HTML, CSS, and JavaScript.
• Experience with project management tools like ClickUp.
• Excellent communication and customer relationship skills.

Preferred Skills:

• Experience with SEO tools like SEMRush, MOZ, Ahrefs, or similar.
• Experience with CRO tools like Microsoft Clarity, Hotjar, or CrazyEgg.
• Previous experience in B2B SaaS, DTC, or Healthcare industries.

ASSUMPTION: Candidates with a strong portfolio of successful SEO campaigns and a proven ability to drive organic traffic growth will be prioritized.

💰 Compensation & Benefits

Salary Range: $80,000 - $100,000 per year (based on experience and location).

Benefits:

• Base Pay + Profit Sharing & Commissions Opportunities
• Premium Medical, Dental, and Vision Coverage
• Hybrid Work Environment (remote globally)
• Home Office Stipend
• Unlimited PTO Plan
• Paid Parental Leave Plan
• 401(k) Plan with Employer Matching
• Mentorship and Career Growth Support
• Access to Top-tier Resources and Industry Experts
• Quarterly Team Trips (Onsite and Offsite)
• Gym, Wellness, and Access to Mental Health Plans
• Free Lunch, Snacks, Cold Brew, and Happy Hours
• Ongoing Employee Development Programs

Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment.

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on individual qualifications and NoGood's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: NoGood is a growth marketing agency specializing in driving rapid, measurable growth for brands and startups. They operate in the competitive advertising services industry, working with clients across various sectors, including Consumer, B2B SaaS, and Healthcare.

Company Size: NoGood is a small agency with 11-50 employees, providing a collaborative and agile work environment. This size allows for close team collaboration and the opportunity to make a significant impact on the company's growth.

Founded: NoGood was founded in 2016 and has since grown to become a recognized expert in growth marketing, working with iconic brands and fast-growing startups.

Company Description:

• NoGood is a team of resourceful growth experts unlocking rapid growth for some of the world’s most iconic brands and fast-growing VC-backed startups.
• They bring together growth marketing, content, and creative expertise into a single cohesive team augmented with robust data analytics and proprietary AI tech.
• NoGood is headquartered in New York City and supports partners across the globe.

Company Specialties:

• Growth hacking
• Digital marketing
• Growth marketing
• SaaS
• eCommerce
• SEO
• Performance PR
• Content Marketing
• PPC
• Video Advertising
• Social Media
• Google Adwords
• Podcast Advertising
• Marketing Automation
• Conversion Rate Optimization
• Graphic Design
• Branding
• Performance Marketing
• Content
• and Data Science

Company Website: nogood.io

ASSUMPTION: NoGood's focus on growth and performance marketing makes this role an excellent fit for candidates passionate about driving measurable results and helping brands succeed.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in content marketing and SEO. It offers opportunities for growth and advancement within the company.

Reporting Structure: The Content and SEO Marketing Manager will report directly to the Head of Growth or a similar leadership role within the company.

Work Arrangement: This role is remote-friendly, with a hybrid work environment that allows for flexible hours and global remote work.

Growth Opportunities:

• As NoGood continues to grow, there will be opportunities for the right candidate to take on more responsibilities and advance their career within the company.
• Working closely with cross-functional teams and clients will provide ample opportunities to learn and develop new skills.
• NoGood's commitment to employee development and ongoing training ensures that team members have the resources they need to grow professionally.

ASSUMPTION: This role offers excellent growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.

🌍 Location & Work Environment

Office Type: NoGood has a physical office in New York City, but this role can be performed remotely from anywhere in the United States.

Office Location(s): 524 Broadway, New York, New York 10013, US

Geographic Context:

• The United States offers a diverse range of industries and opportunities for growth marketing professionals.
• Working remotely allows for a flexible work-life balance and the ability to work from anywhere in the country.
• The United States is home to many of NoGood's clients, providing ample opportunities for collaboration and growth.

Work Schedule: Full-time (40 hours per week) with flexible hours and a results-driven work environment.

ASSUMPTION: The remote-friendly work environment and flexible hours make this role an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the team
• Final interview with the Head of Growth or a similar leadership role
• Background check and offer extension

Key Assessment Areas:

• SEO and content marketing expertise
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with NoGood's values

Application Tips:

• Highlight your experience driving organic traffic growth and optimizing content for search engines.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare examples of successful SEO campaigns and be ready to discuss your approach to keyword research, on-page optimization, and link building.

ATS Keywords: SEO, content marketing, organic traffic, keyword research, on-page optimization, link building, Google Analytics, Google Search Console, Ahrefs

ASSUMPTION: NoGood's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. Successful candidates will demonstrate a strong understanding of SEO best practices and a proven track record of driving organic traffic growth.

🛠️ Tools & Technologies

• SEO tools: SEMRush, MOZ, Ahrefs, Frase
• CRO tools: Microsoft Clarity, Hotjar, CrazyEgg
• Project management: ClickUp
• Communication: Slack, Google Workspace
• Analytics: Google Analytics, Google Search Console

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. NoGood will provide training and support to help new team members get up to speed quickly.

👔 Cultural Fit Considerations

Company Values:

• Exceed expectations
• Set the new standard
• Collaborate and grow together
• Embrace continuous learning
• Be resourceful and scrappy

Work Style:

• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and open to feedback
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you have a proven track record of driving organic traffic growth through SEO and content marketing?
• Are you comfortable working in a fast-paced, collaborative environment and adapting to feedback and change?
• Do you share NoGood's commitment to exceeding expectations and setting the new standard in growth and performance marketing?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with NoGood's values and a commitment to the company's mission and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with industry trends and algorithm changes
• Collaborating effectively with remote team members and clients
• Balancing the need for creativity and innovation with data-driven decision-making

ASSUMPTION: These challenges can be overcome with strong project management skills, a commitment to continuous learning, and effective communication and collaboration with team members and clients.

📈 Similar Roles Comparison

• This role is similar to other SEO and content marketing manager positions but may require more technical SEO expertise and a stronger focus on driving organic traffic growth.
• NoGood's focus on growth and performance marketing sets it apart from other agencies and makes this role an excellent fit for candidates passionate about driving measurable results.
• Career paths in this role may include advancement to senior management or specialized roles within the company, depending on individual skills and interests.

ASSUMPTION: This role offers excellent opportunities for growth and advancement within the company, with a focus on driving measurable results and helping brands succeed.

📝 Sample Projects

• Developing and executing a content marketing strategy for a B2B SaaS client, resulting in a 50% increase in organic traffic within the first six months.
• Optimizing the on-page content and structure of an eCommerce website, leading to a 30% increase in organic traffic and a 20% increase in conversions.
• Conducting a comprehensive keyword research and competitor analysis for a healthcare client, identifying high-volume, low-difficulty opportunities for growth and developing a targeted content strategy to capitalize on these opportunities.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to technical SEO and content optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does NoGood support the professional development and growth of its team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does NoGood approach collaboration and communication with remote team members and clients?
• What are the most challenging aspects of this role, and how does NoGood support its team members in overcoming these challenges?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, ensuring a strong fit and a successful transition into the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of successful SEO campaigns and be ready to discuss your approach to keyword research, on-page optimization, and link building.
• Follow up with NoGood's hiring team one week after submitting your application to check the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.