Content and Social Media Manager (m/f/d)

📌 Core Information

🔹 Job Title: Content and Social Media Manager (m/f/d)

🔹 Company: The Better Cat

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-02-21

🔹 Experience Level: 1-2 years

🔹 Remote Status: Hybrid (Office & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing social media strategy for Instagram, TikTok, and other platforms
• Creating engaging content, including videos, reels, and stories, and taking on-camera roles
• Building and managing a community of cat lovers, fostering engagement, and driving growth
• Identifying and securing partnerships with content creators and brands for collaborations
• Planning and executing campaigns, from product launches to seasonal actions
• Analyzing performance data to optimize content and maximize reach and conversion
• Scouting trends and implementing innovative ideas to keep The Better Cat at the forefront of social media

ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and analytics. Candidates should be comfortable working independently and collaborating with a team to achieve common goals.

📋 Key Responsibilities

✅ Develop and implement social media strategy for The Better Cat's platforms

✅ Create engaging content, including videos, reels, and stories, and take on-camera roles as needed

✅ Manage and grow The Better Cat's community of cat lovers, fostering engagement and driving growth

✅ Identify and secure partnerships with content creators and brands for collaborations

✅ Plan and execute campaigns, from product launches to seasonal actions

✅ Analyze performance data to optimize content and maximize reach and conversion

✅ Scout trends and implement innovative ideas to keep The Better Cat at the forefront of social media

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1-2 years of experience in social media, content creation, or influencer marketing

Required Skills:

• Proven experience in social media management and content creation
• Strong on-camera presence and comfort with video production
• Excellent storytelling skills and ability to create engaging content
• Deep understanding of social media platforms, trends, and analytics
• Strong communication skills, with fluency in German and English
• Proficient in video editing tools (e.g., CapCut, Premiere Pro, Canva)

Preferred Skills:

• Experience with pet or food brands
• Familiarity with SEO and content marketing strategies
• Knowledge of the German cat food market

ASSUMPTION: Candidates should have a genuine passion for cats and their health, as they will be working closely with a community of cat owners.

💰 Compensation & Benefits

Salary Range: €36,000 - €45,000 per year (based on experience and qualifications)

Benefits:

• Strong discounts on The Better Cat products
• Free drinks
• HVV ticket
• Fruit basket
• Regular team events
• Flexible working hours

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Germany. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: The Better Cat operates in the competitive pet food market, focusing on high-quality, preventive cat food with a strong emphasis on social media and community engagement.

Company Size: The Better Cat is a small, growing company with 2-10 employees. This means a close-knit team and the opportunity to make a significant impact on the company's success.

Founded: The Better Cat was founded in 2022, making it a young and dynamic company with plenty of room for growth and innovation.

Company Description:

• The Better Cat is a DTC brand aiming to define cat nutrition, with a mission to make the world a better, kinder place for animals.
• The company focuses on fresh, innovative, and more sustainable ingredients in its cat food, while leaving out all the nasties.
• The Better Cat is a German pet food start-up, founded in 2022 and based out of Hamburg and Berlin, with a pre-seed investment from FoodLabs.

Company Specialties:

• Pet Food
• Cat Food
• Cats
• Cat Nutrition
• Pet Nutrition
• Cat Health
• Pet Health

Company Website: https://thebettercat.com/

ASSUMPTION: The Better Cat's focus on high-quality, preventive cat food and strong social media presence sets it apart in the competitive pet food market.

📊 Role Analysis

Career Level: This role is suitable for early-career professionals looking to gain experience in social media management and content creation, as well as mid-career professionals seeking a new challenge in a growing company.

Reporting Structure: The Content and Social Media Manager will report directly to the CEO and work closely with the marketing team.

Work Arrangement: This role is hybrid, with a combination of office and remote work. The Better Cat's office is located in the Hafencity area of Hamburg.

Growth Opportunities:

• As a growing company, The Better Cat offers ample opportunities for career advancement and professional development.
• Candidates can expect to gain valuable experience in social media management, content creation, and community engagement, as well as the chance to work with a diverse range of stakeholders.
• With a strong focus on innovation and continuous improvement, The Better Cat provides an ideal environment for candidates looking to grow both personally and professionally.

ASSUMPTION: The Better Cat's commitment to growth and innovation means that candidates can expect a dynamic and challenging work environment, with ample opportunities for professional development.

🌍 Location & Work Environment

Office Type: The Better Cat's office is located in the Hafencity area of Hamburg, offering a modern and collaborative work environment.

Office Location(s): The Better Cat has offices in Hamburg and Berlin, with the main office located at Versmannstraße 4, 20457 Hamburg, Germany.

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the pet food industry.
• The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous parks and green spaces.
• Hamburg is well-connected by public transportation, with the HVV ticket included as a benefit for employees.

Work Schedule: The Content and Social Media Manager will work full-time (40 hours per week), with flexible hours and the option to work remotely.

ASSUMPTION: The Better Cat's office in Hamburg offers a modern and collaborative work environment, with ample opportunities for professional development and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the CEO and marketing team
• Final decision and job offer

Key Assessment Areas:

• Social media management and content creation skills
• On-camera presence and comfort with video production
• Storytelling skills and ability to create engaging content
• Communication skills and cultural fit with The Better Cat

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or link to your social media accounts to showcase your content creation and management skills.
• Be prepared to discuss your passion for cats and their health, as well as your familiarity with the German cat food market.

ATS Keywords: Social media management, content creation, on-camera presence, video production, storytelling, cat food, pet food, cat health, pet health

ASSUMPTION: The Better Cat's application process is designed to assess candidates' skills and cultural fit, with a focus on social media management and content creation experience.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, etc.)
• Video editing tools (CapCut, Premiere Pro, Canva)
• Analytics tools (Hootsuite, Sprout Social, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The Better Cat uses industry-standard tools and technologies for social media management, content creation, and analytics. Candidates should be comfortable using these tools and willing to learn new ones as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for cats and their health
• Innovation and continuous improvement
• Collaboration and teamwork
• Customer focus and engagement

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Flexible and adaptable
• Data-driven and results-focused

Self-Assessment Questions:

• Do you have a genuine passion for cats and their health?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in a collaborative and team-oriented work setting?
• Are you comfortable using data to drive decision-making and improve results?

ASSUMPTION: The Better Cat's company culture is characterized by a strong passion for cats and their health, as well as a commitment to innovation, collaboration, and customer engagement. Candidates should be comfortable working in a dynamic and fast-paced environment and be willing to adapt to new challenges as the company grows.

⚠️ Potential Challenges

• The competitive nature of the pet food market may present challenges in driving engagement and growth on social media platforms.
• The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured or stable work environment.
• The need to work with a diverse range of stakeholders, including content creators, brands, and customers, may present challenges in managing expectations and maintaining strong relationships.
• The hybrid work arrangement may present challenges in maintaining a healthy work-life balance and staying connected with the team.

ASSUMPTION: The Better Cat's commitment to growth and innovation means that candidates can expect a dynamic and challenging work environment, with ample opportunities for professional development and growth. However, candidates should be prepared to face potential challenges and adapt to new situations as the company evolves.

📈 Similar Roles Comparison

• Compared to similar roles in larger organizations, the Content and Social Media Manager role at The Better Cat offers more autonomy and responsibility, as well as the opportunity to make a significant impact on the company's success.
• The German cat food market is highly competitive, with established brands and new start-ups vying for market share. Candidates should be prepared to face stiff competition and adapt to changing market conditions.
• Career-wise, this role offers ample opportunities for growth and development, with the potential to take on more responsibilities and advance within the company as it grows.

ASSUMPTION: The Better Cat's commitment to growth and innovation means that candidates can expect a dynamic and challenging work environment, with ample opportunities for professional development and growth. However, candidates should be prepared to face potential challenges and adapt to new situations as the company evolves.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new cat food product, including creating engaging content, securing partnerships with content creators, and analyzing performance data to optimize results.
• Researching and implementing SEO and content marketing strategies to improve The Better Cat's online presence and drive organic traffic to the company's website.
• Collaborating with the marketing team to create and execute a customer engagement campaign, including hosting events, giveaways, and other promotional activities to foster a strong and loyal community of cat lovers.

ASSUMPTION: The Better Cat's commitment to innovation and continuous improvement means that candidates can expect to work on a diverse range of projects, from social media campaigns and content creation to SEO and customer engagement strategies.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does The Better Cat support the professional development and growth of its employees?
• What are the most challenging aspects of working in a fast-paced and dynamic environment, and how does The Better Cat help its employees manage these challenges?
• How does The Better Cat engage with its community of cat lovers, and what opportunities are there for candidates to contribute to this engagement?
• What are the most important qualities for a successful Content and Social Media Manager at The Better Cat?

ASSUMPTION: The Better Cat's commitment to growth and innovation means that candidates can expect a dynamic and challenging work environment, with ample opportunities for professional development and growth. Candidates should be prepared to ask thoughtful questions about the role, the company, and the industry to demonstrate their interest and commitment to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or link to your social media accounts to showcase your content creation and management skills.
• Prepare for your interview by researching The Better Cat's company culture, values, and mission, as well as the German cat food market and industry trends.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.