Content and Social Media Marketing Lead

📌 Core Information

🔹 Job Title: Content and Social Media Marketing Lead

🔹 Company: Salesforce

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies to promote Salesforce's brand and products
• Collaborating with various teams to ensure alignment with marketing objectives and effective content deployment across channels
• Managing content production for brand awareness and demand generation
• Building and deploying social media strategy for France on relevant channels
• Managing external agencies and budgets

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop marketing content strategy in alignment with brand messaging and demand generation objectives

✅ Deploy content strategy across events, build customer journeys at the event by persona, and coordinate extended marketing teams working on content projects

✅ Support Strategic Events communications strategy and execution (internal / external)

✅ Develop brand and demand generation content in partnership with marketing, sales, engineers, and communication teams

✅ Build and deploy the social media strategy for France on all relevant social media channels, anchored in business objectives

✅ Manage projects in a collaborative and fast-paced environment

✅ Work with cross-functional internal teams to develop and successfully execute programs

ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong organizational skills and the ability to work effectively under tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-8 years of experience in a similar role

Required Skills:

• Proven experience in content development and social media management with excellent copywriting skills
• Excellent interpersonal skills to deal professionally with all local and international stakeholders
• Excellent presentation skills (in English as well)
• Knowledge of B2B communications, within the tech industry is a plus
• Fluency in French and in English language
• Positive attitude and a hearty appetite for hyper growth
• Autonomy, proactivity, attention to detail, and good doer/team player mindset
• Think out of the box

Preferred Skills:

• Experience working with Salesforce products
• Experience managing video production

ASSUMPTION: Candidates should have a strong background in content development and social media management, with a proven track record of success in a similar role. Fluency in both French and English is required.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on industry standards for a Marketing Manager role in Paris)

Benefits:

• Health insurance
• Retirement savings plan
• Employee stock purchase plan
• Generous time off and leave policies
• Employee discounts on Salesforce products and services

Working Hours: Full-time position, typically Monday-Friday, 9:00 AM - 6:00 PM

ASSUMPTION: Salary range is estimated based on industry standards for a Marketing Manager role in Paris. Benefits are based on typical benefits offered by large corporations in France.

📌 Applicant Insights

🔍 Company Context

Industry: Salesforce is a leading global provider of customer relationship management (CRM) software and related services, operating in the Software Development industry.

Company Size: Salesforce is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Salesforce was founded in 1999 and has since grown to become a publicly traded company with headquarters in San Francisco, California.

Company Description:

• Salesforce is a customer company, inspiring the future of business with AI+ Data + CRM.
• Their mission is to help companies across every industry blaze new trails and connect with customers in a whole new way.
• Salesforce empowers employees to be Trailblazers, driving their performance and career growth, and improving the state of the world.

Company Specialties:

• Enterprise Cloud Computing
• Customer Relationship Management
• AI and Data
• Trust

Company Website: www.salesforce.com

ASSUMPTION: Salesforce is a well-established company with a strong brand and a clear mission. Their size and global presence offer opportunities for career growth and exposure to diverse projects.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to lead a team and drive strategic initiatives.

Reporting Structure: The Content and Social Media Marketing Lead reports directly to the Campaign Success Manager and works closely with the extended French marketing team, as well as other internal teams such as sales, engineers, and alliances.

Work Arrangement: This role is on-site, with the opportunity for occasional remote work.

Growth Opportunities:

• Potential to lead a team and drive strategic initiatives
• Exposure to diverse projects and industries
• Opportunities for professional development and career advancement within the company

ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and exposure to diverse projects and industries.

🌍 Location & Work Environment

Office Type: Salesforce's Paris office is a modern, collaborative workspace with a focus on employee well-being and productivity.

Office Location(s): 3 Avenue Octave Greard, Paris, IdF 75007, FR

Geographic Context:

• Paris is a major global city with a vibrant business ecosystem and a strong tech industry.
• The office is located in the 7th arrondissement, close to public transportation and amenities.
• Paris offers a high quality of life, with a rich cultural scene, excellent dining, and numerous recreational activities.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM, with the opportunity for occasional remote work.

ASSUMPTION: The Paris office offers a modern, collaborative work environment with a strong focus on employee well-being and productivity. Paris provides a high quality of life with numerous cultural, dining, and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site interview with the hiring manager and other team members
• Final interview with the Campaign Success Manager

Key Assessment Areas:

• Content development and strategy skills
• Social media management skills
• Interpersonal and communication skills
• Project management skills
• Alignment with Salesforce's brand and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Provide specific examples of your content development and social media management experience
• Demonstrate your understanding of Salesforce's brand and values

ATS Keywords: Content development, social media management, copywriting, interpersonal skills, presentation skills, B2B communications, French, English, project management, collaboration, innovation, content strategy, event marketing, brand awareness, demand generation, video production, social media strategy

ASSUMPTION: The application process for this role is typical for a large corporation, with a focus on assessing the candidate's content development and social media management skills, as well as their alignment with Salesforce's brand and values.

🛠️ Tools & Technologies

• Salesforce CRM
• Sprout Social
• Adobe Creative Suite
• Microsoft Office Suite

ASSUMPTION: This role requires proficiency in Salesforce CRM, Sprout Social, and Adobe Creative Suite. Familiarity with Microsoft Office Suite is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Innovation
• Trust
• Equality
• Sustainability

Work Style:

• Collaborative
• Fast-paced
• Results-driven
• Adaptable

Self-Assessment Questions:

• Do you align with Salesforce's core values of Customer Success, Innovation, Trust, Equality, and Sustainability?
• Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
• Do you have a results-driven mindset and the ability to adapt to changing priorities?

ASSUMPTION: Salesforce values a strong cultural fit with their core values of Customer Success, Innovation, Trust, Equality, and Sustainability. They seek candidates who are comfortable working in a fast-paced, collaborative environment with tight deadlines and a results-driven mindset.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the fast-paced nature of the tech industry and Salesforce's rapid growth
• Balancing the need for innovation with the need to maintain brand consistency
• Working effectively with remote teams and stakeholders

ASSUMPTION: This role presents several challenges, including managing multiple projects and stakeholders simultaneously, keeping up with the fast-paced nature of the tech industry, balancing innovation with brand consistency, and working effectively with remote teams.

📈 Similar Roles Comparison

• This role is unique in its focus on content development and social media management for a global tech company
• Similar roles in other industries may have a broader focus on marketing communications or public relations
• Career paths in this role may lead to leadership positions in content strategy, marketing communications, or public relations

ASSUMPTION: This role is unique in its focus on content development and social media management for a global tech company. Similar roles in other industries may have a broader focus on marketing communications or public relations, with career paths leading to leadership positions in content strategy, marketing communications, or public relations.

📝 Sample Projects

• Developing a content strategy for Salesforce's World Tour event series, including customer journeys by persona and coordinating extended marketing teams
• Managing the production of video content in Salesforce's internal video studio, including training self-service users and coordinating with other internal teams
• Building and deploying a social media strategy for France on all relevant social media channels, anchored in business objectives and driving engagement and growth

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, including content strategy development, video production management, and social media strategy deployment.

❓ Key Questions to Ask During Interview

• Can you describe the typical content development and deployment process for Salesforce's strategic events?
• How does the Campaign Success team collaborate with other internal teams, such as field marketing, press relations, and sales?
• What are the key priorities for the first 90 days in this role?
• How does Salesforce support the growth and development of its employees?
• What are the key challenges facing the French marketing team, and how can this role help address them?

ASSUMPTION: These key questions help assess the role's responsibilities, team dynamics, priorities, growth opportunities, and challenges, allowing candidates to make informed decisions about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on content development and social media management
• Prepare specific examples of your content development and social media management experience
• Demonstrate your understanding of Salesforce's brand and values
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.