Content and Social Media Specialist

📌 Core Information

🔹 Job Title: Content and Social Media Specialist

🔹 Company: National Ability Center

🔹 Location: Park City, Utah, United States

🔹 Job Type: Full-time, Exempt (Salary)

🔹 Category: Marketing & Communications

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Capturing and producing engaging content for various marketing channels
• Managing and growing NAC's social media presence
• Collaborating with the marketing team on campaigns and brand initiatives
• Supporting events and deadlines with occasional evening and weekend work

ASSUMPTION: This role requires a creative and analytical mindset, with a strong passion for adaptive sports and inclusion.

📋 Key Responsibilities

✅ Capture photo and video assets at NAC events and programs for use across all marketing channels

✅ Produce short-form video and visual content for social and digital use

✅ Develop and manage NAC’s social content calendar, writing, scheduling, and publishing across all key platforms

✅ Monitor and respond to comments and DMs, track performance metrics, and contribute to monthly reporting

✅ Collaborate with the Director of Marketing and other team members to align social content with broader brand and campaign strategy

✅ Develop content aligned to major campaigns, events, and donor pushes, supporting the evolution of voice and visuals in NAC’s outbound email communications

✅ Occasionally appear in social videos or behind-the-scenes clips to help bring NAC’s brand personality to life

✅ Attend marketing outreach events and assist with booth setup, collateral delivery, and on-site content capture

ASSUMPTION: This role involves working with external contractors, photographers, and filmmakers, as well as managing volunteer photographers and paid contractors as needed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-4 years of experience in digital content creation, social media, marketing, and communications

Required Skills:

• Strong written and visual storytelling skills
• Experience capturing and editing short-form video for social
• Proficient in Canva, Adobe Creative Suite, or similar tools
• Familiarity with social media publishing and analytics tools
• Experience with Microsoft Office
• Ability to work independently and proactively to identify content capture opportunities
• Self-motivated with an ability to solve problems independently
• Attention to detail and ability to prioritize effectively to meet deadlines

Preferred Skills:

• Experience in snowsports (skiing or snowboarding)
• Familiarity with summer activities like mountain biking, paddling, or climbing
• Spanish language proficiency
• Experience with basic email marketing tools or copywriting

ASSUMPTION: Preferred qualifications are not required but would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $52,000 annual salary

Benefits:

• Health Insurance with Health Savings Account
• Employer Contribution to HSA
• Dental Insurance
• Vision Insurance
• Long-term Disability
• Life Insurance
• Voluntary Accident and Hospital Plans
• Paid Time Off (PTO) annually
• 11 Paid Holidays + 2 Paid Personal Days Annually (including a paid day off on your birthday)
• 403(b) Plan with Employer Match
• Parental Leave
• Pet Insurance
• Pro Deals with gear companies

Working Hours: Full-time, year-round, with occasional evening and weekend work required

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the nonprofit sector and the Park City, Utah area.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations, specifically focused on adaptive sports and recreation

Company Size: 51-200 employees, providing a mid-sized organization with opportunities for collaboration and growth

Founded: 1985, with a rich history and established reputation in the adaptive sports community

Company Description:

• Empowers individuals of all abilities by building self-esteem, confidence, and lifetime skills through adaptive sports, recreation, educational, and community programs
• Offers affordable rates and scholarships to ensure participation for all applicants
• Draws from decades of collective experience working with people who live with a disability and harnessing the power of specialized adaptive equipment, techniques, and teaching methods

Company Specialties:

• Adaptive Sports & Recreation
• Team Building
• Disability Services
• Paralympic Sports
• Equine Facilitated Learning
• Hippotherapy
• Military Services

Company Website: http://www.discovernac.org

ASSUMPTION: The National Ability Center is a values-driven organization that prioritizes inclusion, accessibility, and community engagement.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and collaboration within the marketing team

Reporting Structure: Reports directly to the Marketing Director

Work Arrangement: Hybrid, with 3 days on-site and 2 days remote, offering flexibility and work-life balance

Growth Opportunities:

• Potential to grow within the marketing team as the organization expands
• Opportunities to collaborate with various departments and external partners
• Chance to develop skills in event planning, content strategy, and brand management

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a mission-driven organization.

🌍 Location & Work Environment

Office Type: On-site with flexibility for remote work 1-2 days per week

Office Location(s): 1000 Ability Way, Park City, Utah 84060, US

Geographic Context:

• Park City, Utah, is a vibrant mountain town known for its world-class skiing, outdoor recreation, and cultural events
• The National Ability Center is located near Park City Mountain Resort and Deer Valley Resort
• The area offers a high quality of life, with excellent schools, healthcare, and amenities

Work Schedule: Full-time, year-round, with occasional evening and weekend work required to support events and deadlines

ASSUMPTION: The National Ability Center's location in Park City, Utah, provides a unique blend of outdoor recreation, cultural events, and a strong sense of community.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Marketing Director
• In-person or virtual interview with the Marketing Director and a member of the marketing team
• Final interview with the Executive Director

Key Assessment Areas:

• Creativity and storytelling skills
• Social media management and content creation experience
• Adaptability and problem-solving skills
• Alignment with NAC's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous content creation and social media management work
• Demonstrate your passion for adaptive sports, inclusion, and the National Ability Center's mission

ATS Keywords: Digital Content Creation, Social Media Management, Marketing, Communications, Storytelling, Video Editing, Photography, Collaboration, Content Strategy, Email Marketing, Adobe Creative Suite, Canva, Social Media Analytics, Microsoft Office, Problem Solving, Attention to Detail, Inclusive Communications

ASSUMPTION: The National Ability Center's application process is designed to assess candidates' skills, experience, and cultural fit within the organization.

🛠️ Tools & Technologies

• Canva
• Adobe Creative Suite
• Social media publishing and analytics tools (e.g. Meta Business Suite, Sprout, Later, etc.)
• Microsoft Office
• Social media scheduling programs like Sprout, Hootsuite, etc.

ASSUMPTION: The National Ability Center provides the necessary tools and technologies for this role, with opportunities for professional development and training as needed.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Inclusion
• Excellence
• Community
• Integrity
• Fun

Work Style:

• Collaborative and team-oriented
• Entrepreneurial and adaptable
• Mission-driven and passionate
• Positive and fun

Self-Assessment Questions:

• How do you embody the National Ability Center's values in your personal and professional life?
• How do you approach working with diverse teams and stakeholders to achieve a common goal?
• How do you balance multiple responsibilities and shifting priorities in a quick-paced environment?

ASSUMPTION: The National Ability Center values a positive, fun, and team-oriented working environment that promotes its mission and values.

⚠️ Potential Challenges

• Occasional evening and weekend work may be required to support events and deadlines
• Working outdoors in various weather conditions, including extreme weather conditions
• Occasional travel to the Moab and other outreach event locations is required
• Managing multiple responsibilities and shifting priorities in a quick-paced environment

ASSUMPTION: The National Ability Center's work environment can be dynamic and fast-paced, with opportunities for growth and professional development.

📈 Similar Roles Comparison

• This role is unique in its focus on adaptive sports and inclusion within the non-profit sector
• Similar roles in the for-profit sector may have different priorities, budgets, and resources
• Career paths in the non-profit sector may differ from those in the for-profit sector, with opportunities for growth and leadership within the organization

ASSUMPTION: The National Ability Center's role offers a unique opportunity to grow both personally and professionally within a mission-driven organization.

📝 Sample Projects

• Creating a social media campaign to promote an upcoming adaptive sports event
• Developing a content strategy for NAC's email marketing efforts
• Collaborating with the marketing team to create a brand style guide for NAC's visual identity

ASSUMPTION: The National Ability Center provides opportunities for creative and strategic content development, with a focus on storytelling and engagement.

❓ Key Questions to Ask During Interview

• How does this role fit into the organization's long-term goals and growth plans?
• What are the key priorities for this role in the first 90 days?
• How does the marketing team collaborate with other departments and external partners to achieve organizational objectives?
• What opportunities are there for professional development and growth within the marketing team?
• How does the National Ability Center support work-life balance for its employees?

ASSUMPTION: The National Ability Center values transparency and open communication, encouraging candidates to ask questions and engage in meaningful dialogue during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous content creation and social media management work
• Demonstrate your passion for adaptive sports, inclusion, and the National Ability Center's mission
• Follow up with the National Ability Center one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.