📌 Core Information
🔹 Job Title: Content and Social Strategist
🔹 Company: Fannie Mae
🔹 Location: Washington, DC or Reston, VA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with flexibility for remote work
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multichannel marketing content strategies
- Collaborating with cross-functional teams to create engaging content
- Managing editorial calendars and content releases
- Analyzing data to inform content strategies and improve product performance
- Presenting information clearly and effectively to both internal and external audiences
ASSUMPTION: This role requires a strong understanding of marketing channels, data analysis, and effective communication to succeed.
📋 Key Responsibilities
✅ Lead the development of multichannel marketing content that supports key business initiatives
✅ Partner with team members and stakeholders to develop Fannie Mae’s brand strategy
✅ Create and manage editorial calendars to plan and schedule content releases
✅ Translate data, insights, and trends into actionable content strategies
✅ Leverage research and data to assess product performance and uncover new ways to meet audience needs
✅ Clearly present information to both internal and external audiences verbally or in writing
ASSUMPTION: This role involves a high degree of collaboration, project management, and adaptability to succeed in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree (Required)
Experience: 2 years of related experience delivering content in different marketing channels
Required Skills:
- Exceptional written and verbal communication skills
- Ability to manage multiple projects simultaneously with flawless execution
- Self-starter who is comfortable navigating ambiguity and proactively solving problems
Preferred Skills:
- 3-5 years of related experience
- Love of test and learn – using research to ground thinking and strategy
- Driven by discovering new opportunities and finding creative solutions
- Ability to rapidly prioritize and respond to changing business needs
ASSUMPTION: While a Bachelor's degree is required, relevant experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: $94,000 - $122,000 per year
Benefits:
- Health, Life, and Voluntary Lifestyle benefits
Working Hours: Full-time, with a flexible work arrangement allowing for remote work
ASSUMPTION: The salary range provided is based on the company's target pay range and may vary based on factors such as skill set, experience, and other relevant qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on mortgage financing and housing
Company Size: 5,001-10,000 employees
Founded: Fannie Mae was established in 1938 as a government-sponsored enterprise (GSE) to provide liquidity and stability to the U.S. mortgage market
Company Description:
- Fannie Mae creates opportunities for people to buy, refinance, or rent a home
- They ensure the availability of affordable mortgage loans and maintain the 30-year fixed-rate mortgage
- Fannie Mae promotes a stronger, safer, and more efficient housing finance system
Company Specialties:
- Mortgage processing
- Securitization
- Financial services
Company Website: FannieMae.com
ASSUMPTION: Fannie Mae plays a crucial role in the U.S. housing market, and this role contributes to their mission of providing affordable mortgage credit to homebuyers and renters.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports to the Senior Associate within the Digital Marketing team
Work Arrangement: Hybrid, with a flexible work arrangement allowing for remote work
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Marketing team
- Opportunities to work on diverse projects and collaborate with various teams
- Chance to develop skills in data analysis, content strategy, and project management
ASSUMPTION: This role offers a mix of stability and growth opportunities, allowing the right candidate to build a successful career within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with on-site work required at the Washington, DC or Reston, VA office
Office Location(s): 1100 15th St NW, Washington, DC 20005 and 11600 American Dream Way, Reston, VA 20190
Geographic Context:
- Washington, DC: A vibrant, multicultural city with a rich history and numerous attractions
- Reston, VA: A planned community with a strong sense of community, numerous parks, and a high quality of life
Work Schedule: Full-time, with a flexible work arrangement allowing for remote work
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the senior leadership team
Key Assessment Areas:
- Content creation and strategy skills
- Data analysis and interpretation
- Communication and presentation skills
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your content creation and strategy work to discuss during the interview
- Research Fannie Mae's mission and values to demonstrate your alignment with the company
ATS Keywords: Content strategy, multichannel marketing, data analysis, communication, project management
ASSUMPTION: The interview process is designed to assess the candidate's skills, experiences, and cultural fit with the company.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Collaborative
- Innovative
- Accountable
Work Style:
- Fast-paced and agile
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable navigating ambiguity and proactively solving problems?
- Do you have a strong understanding of marketing channels, data analysis, and effective communication?
ASSUMPTION: Fannie Mae values a diverse and inclusive work environment, and candidates who align with their values and work style will be most successful.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Navigating a large, complex organization
- Adapting to changes in business needs and priorities
- Working effectively in a hybrid work environment
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other content strategist roles, this position offers a unique opportunity to work in the housing finance industry and impact the lives of millions of homeowners and renters
- Fannie Mae's size and resources provide opportunities for growth and development not available in smaller organizations
- This role requires a strong understanding of data analysis and project management, which may not be required in other content strategist positions
ASSUMPTION: This role offers a unique blend of industry, size, and skills requirements that set it apart from similar positions.
📝 Sample Projects
- Developing a comprehensive content strategy for a new mortgage product launch
- Analyzing social media performance and optimizing content for better engagement
- Collaborating with cross-functional teams to create a brand guidelines document
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of data-driven decision-making in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the team or the company, and how can this role help address them?
- How does the company measure the success of its content and marketing efforts?
- What is the company's approach to work-life balance, and how does this role fit into that?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your content creation and strategy work to discuss during the interview
- Research Fannie Mae's mission and values to demonstrate your alignment with the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
