Content Associate

📌 Core Information

🔹 Job Title: Content Associate

🔹 Company: Naples Botanical Garden Inc

🔹 Location: Naples, FL

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing & Communications

🔹 Date Posted: June 29, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Communications & Marketing department to promote Naples Botanical Garden's mission and events
• Creating engaging content for various audiences and media platforms
• Collaborating with cross-functional teams to ensure consistent branding and messaging
• Managing multiple projects and deadlines in a fast-paced environment
• Contributing to the Garden's growth and increased awareness through effective communication strategies

ASSUMPTION: This role requires a high level of creativity, strong writing skills, and the ability to manage multiple projects simultaneously. The ideal candidate will be passionate about storytelling and have a keen interest in the Garden's mission and values.

📋 Key Responsibilities

✅ Creating engaging content for various audiences, including email communications, press releases, and community calendars

✅ Coordinating media requests and overseeing on-site media activities, such as photoshoots and video productions

✅ Maintaining up-to-date media lists and ensuring consistent branding across all communication channels

✅ Collaborating with cross-functional teams to gather information and clarify project deliverables

✅ Managing multiple projects and prioritizing tasks to meet deadlines

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work both independently and as part of a team. The ideal candidate will be proactive, self-motivated, and able to thrive in a dynamic environment.

🎯 Required Qualifications

Education: Bachelor’s Degree preferred in Communications, English, Marketing, Advertising, or a related field

Experience: 1-3 years of prior experience in a related role

Required Skills:

• Excellent writing and editing skills with the ability to distill complex information for various audiences
• Excellent communication skills in English (bilingual or multilingual a plus)
• Proficient in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook
• Experience with mass email products (e.g., Constant Contact, Emma, Mailchimp, or similar)
• Ability to work effectively in a team environment and independently manage multiple projects
• Demonstrated ability to organize and manage multiple projects, prioritize tasks, and meet deadlines
• Valid U.S. driver’s license and ability to pass a pre-employment background check

Preferred Skills:

• Experience with Adobe Creative Suite (Photoshop, InDesign, etc.)
• Knowledge of SEO best practices
• Familiarity with content management systems (CMS)

ASSUMPTION: Candidates with relevant internship experience or a strong portfolio may be considered for this role. Previous experience in a nonprofit or cultural institution is a plus but not required.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on experience and qualifications)

Benefits:

• Medical
• Dental
• Vision
• Life Insurance
• Retirement Plan
• Long-Term & Short-Term Disability
• PTO
• Paid Holidays
• Garden Perks

Working Hours: Full-time, 40 hours per week. Occasional evenings and weekends may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Naples, FL area. The final offer will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Leisure, Travel & Tourism (Nonprofit)

Company Size: 51-200 employees

Founded: 1994

Company Description:

• Naples Botanical Garden is a 170-acre world-class garden paradise featuring flora and cultures of the tropics and sub-tropics
• Offers beautifully restored native habitats, cultivated gardens, walking trails, and public programming
• Dedicated to connecting people and plants through display, education, conservation, and applied science

Company Specialties:

• Research and Exploration
• Horticulture
• Botany
• Education
• Retail
• Entertainment
• Conservation
• Sustainability
• Community Development
• Volunteer Management
• Stewardship
• Social Media
• Ecotourism
• Wildlife
• Tropical Plants
• Development
• Membership Model
• and Wellness

Company Website: naplesgarden.org

ASSUMPTION: Naples Botanical Garden is a unique and vibrant organization that offers a dynamic work environment for individuals passionate about plants, conservation, and education.

📊 Role Analysis

Career Level: Entry-level to Mid-level (depending on experience)

Reporting Structure: Reports directly to the Communications & Marketing Manager

Work Arrangement: Hybrid (On-site & Remote) with occasional evenings and weekends required

Growth Opportunities:

• Potential to grow within the Communications & Marketing department as the Garden expands
• Opportunities to learn and develop skills in various aspects of marketing and communications
• Possibility to contribute to the Garden's mission and make a meaningful impact on its growth and success

ASSUMPTION: This role offers a unique opportunity for the right candidate to grow both personally and professionally while contributing to the Garden's mission and success.

🌍 Location & Work Environment

Office Type: Beautiful, serene botanical garden setting with both indoor and outdoor workspaces

Office Location(s): 4820 Bayshore Drive, Naples, FL 34112, US

Geographic Context:

• Naples, FL is a vibrant and growing city located on the Gulf of Mexico
• Known for its beautiful beaches, upscale shopping, and fine dining
• Offers a diverse range of cultural attractions, including art galleries, museums, and performing arts venues

Work Schedule: Full-time, 40 hours per week. Occasional evenings and weekends may be required.

ASSUMPTION: The Garden's serene and beautiful setting provides a unique and enjoyable work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and fit
• In-person or virtual interview with the Communications & Marketing Manager
• Final interview with the Director of Communications & Marketing
• Background check and reference checks

Key Assessment Areas:

• Writing and editing skills
• Communication skills
• Project management skills
• Cultural fit and passion for the Garden's mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide examples of your writing and editing work, if available
• Demonstrate your passion for the Garden's mission and your enthusiasm for the role
• Prepare thoughtful questions to ask during the interview to showcase your interest in the position

ATS Keywords: Content creation, marketing communications, email marketing, media relations, project management, teamwork, Microsoft Office, writing, editing

ASSUMPTION: The application process for this role may take several weeks, depending on the number of applicants and the Garden's hiring timeline.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Mass email products (e.g., Constant Contact, Emma, Mailchimp, or similar)
• Adobe Creative Suite (Photoshop, InDesign, etc.) - preferred but not required
• Content management systems (CMS)

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. The ideal candidate will be eager to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence in all endeavors
• Collaboration and teamwork
• Innovation and continuous learning
• Stewardship and sustainability
• Passion for the Garden's mission and its impact on the community

Work Style:

• Dynamic and fast-paced environment
• Strong team collaboration and communication
• Adaptability and flexibility in a changing landscape
• Passion for the Garden's mission and its impact on the community

Self-Assessment Questions:

• How do my personal values align with the Garden's core values?
• Am I comfortable working in a dynamic and fast-paced environment?
• Do I have a genuine passion for the Garden's mission and its impact on the community?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit, demonstrating a genuine passion for the Garden's mission and a commitment to its core values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Occasional evenings and weekends may be required to support Garden events and activities
• Working in a dynamic and changing landscape, requiring adaptability and flexibility
• Potential exposure to outdoor elements and wildlife in a garden setting

ASSUMPTION: The ideal candidate will be proactive, self-motivated, and able to thrive in a dynamic environment, managing multiple projects and priorities effectively.

📈 Similar Roles Comparison

• This role is unique to Naples Botanical Garden, offering a blend of marketing, communications, and project management responsibilities
• Similar roles in other organizations may focus more narrowly on specific aspects of marketing or communications
• Career paths in this field may include progression to roles such as Marketing Manager, Communications Director, or similar positions within the organization

ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing and communications while contributing to the Garden's mission and success.

📝 Sample Projects

• Creating engaging content for the Garden's website, social media platforms, and email newsletters
• Coordinating media requests and overseeing on-site media activities for Garden events and exhibitions
• Managing the Garden's community calendar, ensuring accurate and up-to-date information
• Collaborating with cross-functional teams to gather information and clarify project deliverables

ASSUMPTION: The ideal candidate will be proactive, self-motivated, and able to manage multiple projects and priorities effectively.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the Communications & Marketing department, and how can this role help address them?
• How does this role contribute to the Garden's overall mission and strategic goals?
• What opportunities exist for professional growth and development within the department and the organization?
• How does the Garden support work-life balance for its employees?
• What are the most rewarding aspects of working at Naples Botanical Garden?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to the Garden's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your writing and editing work, if available
• Prepare thoughtful questions to ask during the interview to showcase your interest in the position
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.