Content Associate

📌 Core Information

🔹 Job Title: Content Associate

🔹 Company: Naples Botanical Garden Inc

🔹 Location: Naples, FL

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: June 15, 2025

🔹 Experience Level: Entry-level to Mid-level (0-2 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Supporting the Communications & Marketing department in promoting Naples Botanical Garden's mission and events
• Creating engaging email communications for various audiences
• Coordinating media requests and overseeing on-site media activities
• Collaborating with cross-functional teams to ensure branding and style guidelines are followed
• Working independently and in a team environment to meet project deadlines

ASSUMPTION: This role requires a balance of strong writing skills, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and have a keen eye for detail.

📋 Key Responsibilities

✅ Creating and distributing email communications to various audiences using mass email products

✅ Coordinating media requests and facilitating on-site media activities, including photoshoots and video productions

✅ Writing and editing press releases, and maintaining up-to-date media lists

✅ Keeping community calendars up-to-date with relevant Garden events and happenings

✅ Following up with colleagues to clarify project details and ensure deliverables are met

✅ Completing short writing projects as assigned, and communicating project priorities to meet deadlines

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and the ability to multitask effectively.

🎯 Required Qualifications

Education: Bachelor’s Degree preferred in Communications, English, Marketing, Advertising, or a related field

Experience: 1-3 years of relevant experience in a similar role

Required Skills:

• Excellent writing and editing skills, with the ability to distill complex information for various audiences
• Excellent communication skills in English, both verbal and written
• Proficient in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook
• Experience with mass email products (e.g., Constant Contact, Emma, Mailchimp, or similar)
• Ability to work independently and as part of a team, with strong interpersonal skills
• Demonstrated ability to organize and manage multiple projects, prioritize tasks, and meet deadlines
• Valid U.S. driver’s license

Preferred Skills:

• Bilingual or multilingual
• Knowledge of the local community and its media outlets
• Experience working in a non-profit or similar environment

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $38,000 - $42,000 per year (based on industry standards for entry-level to mid-level marketing and communications roles in the Naples area)

Benefits:

• Medical, Dental, and Vision insurance
• Life Insurance
• Retirement Plan
• Long-Term and Short-Term Disability
• Paid Time Off (PTO)
• Paid Holidays
• Garden Perks

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for hybrid work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Naples area. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Leisure, Travel & Tourism (Non-profit)

Company Size: 51-200 employees

Founded: 1994

Company Description:

• Naples Botanical Garden is a 170-acre world-class garden paradise featuring diverse plant communities and cultures of the tropics and sub-tropics
• The Garden's mission is to connect people and plants through display, education, conservation, and applied science
• It offers beautifully restored native habitats, cultivated gardens, walking trails, and public programming for all ages

Company Specialties:

• Research and Exploration
• Horticulture and Botany
• Education and Retail
• Entertainment and Conservation
• Sustainability and Community Development
• Volunteer Management and Stewardship
• Social Media and Ecotourism
• Wildlife and Tropical Plants
• Development and Membership Model
• Wellness

Company Website: naplesgarden.org

ASSUMPTION: Naples Botanical Garden is a unique and beautiful workplace that offers a variety of opportunities for growth and learning within the non-profit sector.

📊 Role Analysis

Career Level: Entry-level to Mid-level (0-2 years of experience)

Reporting Structure: This role reports directly to the Communications & Marketing Manager

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Potential to advance within the Communications & Marketing department as the Garden grows
• Opportunities to learn and develop skills in various aspects of marketing and communications
• Possibility to work on special projects and events, gaining diverse experience

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing and communications within a non-profit organization, with potential for growth and development.

🌍 Location & Work Environment

Office Type: Beautiful, serene botanical garden setting

Office Location(s): 4820 Bayshore Drive, Naples, FL 34112

Geographic Context:

• Naples is a vibrant, upscale city located on the Gulf of Mexico in Southwest Florida
• The area offers a mix of urban and natural environments, with beautiful beaches, parks, and cultural attractions
• Naples has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for hybrid work arrangements

ASSUMPTION: The work environment at Naples Botanical Garden is peaceful and inspiring, with a focus on connecting people and plants in a beautiful setting.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-person or virtual interview with the Communications & Marketing Manager to discuss qualifications and fit for the role
• Final interview with the Director of Communications & Marketing to discuss career goals and alignment with the Garden's mission

Key Assessment Areas:

• Writing and editing skills
• Communication skills, both verbal and written
• Project management and organizational skills
• Cultural fit and alignment with the Garden's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Provide examples of your writing and editing work, demonstrating your ability to distill complex information for various audiences
• Be prepared to discuss your familiarity with the local community and its media outlets

ATS Keywords: Content, Marketing, Communications, Writing, Editing, Email, Media, Press Releases, Community Calendars, Project Management, Teamwork, Microsoft Office, Non-profit

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strong writing and communication skills, as well as cultural fit and alignment with the Garden's mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Mass email products (e.g., Constant Contact, Emma, Mailchimp, or similar)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Content Management Systems (CMS) and Customer Relationship Management (CRM) software (as needed)

ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but training may be provided for the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Excellence in all endeavors
• Stewardship of the Garden's resources
• Collaboration and teamwork
• Innovation and continuous learning
• Respect for all individuals

Work Style:

• Adaptable and flexible, with the ability to manage multiple projects simultaneously
• Strong attention to detail and commitment to quality
• Effective communication and interpersonal skills
• Ability to work independently and as part of a team

Self-Assessment Questions:

• Do you have a strong passion for plants, nature, and the environment?
• Are you comfortable working in a fast-paced, dynamic environment with shifting priorities?
• Do you thrive in a collaborative work environment that promotes teamwork and open communication?

ASSUMPTION: Candidates who are passionate about the Garden's mission and values, and who possess strong writing and communication skills, will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced environment with shifting priorities
• Adapting to a hybrid work arrangement, balancing on-site and remote work
• Navigating the unique culture and dynamics of a non-profit organization

ASSUMPTION: The ideal candidate will be adaptable, organized, and able to manage multiple projects effectively in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Communications Specialist position, but with a focus on written communication and a unique non-profit setting
• Compared to similar roles in the for-profit sector, this position offers the opportunity to work in a beautiful, serene environment with a strong focus on mission and values
• Career progression may include roles such as Marketing Manager, Communications Director, or similar positions within the non-profit sector

ASSUMPTION: While this role shares similarities with other marketing and communications positions, its unique non-profit setting and focus on written communication make it a distinct opportunity.

📝 Sample Projects

• Creating and distributing an email newsletter featuring upcoming events, new exhibits, and garden news
• Writing and editing a press release announcing a new exhibit or program, and coordinating media outreach
• Managing a community calendar, ensuring relevant Garden events and happenings are listed across various local platforms

ASSUMPTION: The specific projects assigned to the Content Associate may vary, but will generally involve written communication, project management, and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for this role, and how it fits into the broader Communications & Marketing department?
• How does this role support the Garden's mission and values, and how can I contribute to its success?
• What opportunities are there for professional growth and development within the department and the Garden as a whole?
• How does the Garden approach work-life balance, particularly for hybrid roles like this one?
• Can you provide examples of successful projects or campaigns that the Communications & Marketing department has executed in the past, and how this role contributed to their success?

ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in and understanding of the role, and can help you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your writing and editing work, demonstrating your ability to distill complex information for various audiences
• Be prepared to discuss your familiarity with the local community and its media outlets
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.