Content Associate

📌 Core Information

🔹 Job Title: Content Associate

🔹 Company: Naples Botanical Garden

🔹 Location: Naples, FL

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Communications & Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Communications & Marketing department to promote Naples Botanical Garden’s mission and events.
• Creating engaging content for various audiences and media platforms.
• Collaborating with cross-functional teams to ensure consistent branding and messaging.
• Managing multiple projects and deadlines effectively.
• Working both independently and in a team environment.

ASSUMPTION: This role requires strong writing and communication skills, with a focus on creating compelling content that resonates with diverse audiences.

📋 Key Responsibilities

✅ Creating email communications and uploading lists for the Garden’s various audiences.

✅ Coordinating media requests and facilitating on-site media activities.

✅ Press releases and maintaining up-to-date media lists.

✅ Keeping community calendars up to date.

✅ Following up with colleagues for information on upcoming projects and clarifying deliverables.

✅ Short writing projects as assigned.

✅ Communicating and prioritizing projects to meet deadlines.

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s Degree preferred; concentration in Communications/English/Marketing/Advertising or related field.

Experience: 1 – 3 years prior experience in a related role desired.

Required Skills:

• Excellent writing and editing skills.
• Excellent communication skills, able to speak, read, and write in English.
• Experience with mass email products (e.g. Constant Contact, Emma, Mailchimp, or similar).
• Ability to work in a team environment that promotes collaboration.
• Knowledge of Microsoft Office applications including Word, Excel, PowerPoint and Outlook.
• Effective interpersonal skills and ability to maintain a professional manner in all dealings with guests, staff, volunteers, Board members and others.
• Demonstrated ability to organize and manage multiple projects, prioritize tasks, and meet deadlines.

Preferred Skills:

• Bilingual or multilingual.
• Ability to work evenings and/or weekends on occasion.

ASSUMPTION: While a degree in a related field is preferred, relevant experience and strong writing skills are equally important for this role.

💰 Compensation & Benefits

Salary Range: $19.95 - $22.45 per hour. This is an entry-level to mid-level position in the non-profit sector, with compensation reflecting the organization's budget and the candidate's experience.

Benefits:

• Health, dental, and vision insurance.
• 403(b) retirement plan with employer match.
• Paid time off (vacation, sick, and holidays).
• Employee assistance program.
• Professional development opportunities.

Working Hours: Full-time, 40 hours per week. This role may require working evenings and/or weekends on occasion.

ASSUMPTION: The salary range provided is an estimate based on industry standards for non-profit organizations and the candidate's experience level. Benefits may vary based on full-time or part-time status.

📌 Applicant Insights

🔍 Company Context

Industry: Leisure, Travel & Tourism. Naples Botanical Garden is a non-profit organization dedicated to connecting people and plants through display, education, conservation, and applied science.

Company Size: 51-200 employees. As a mid-sized organization, Naples Botanical Garden offers a supportive work environment with opportunities for growth and collaboration.

Founded: 1994. The Garden has been serving the Naples community and visitors for over two decades, continuously expanding and improving its facilities and programs.

Company Description:

• Naples Botanical Garden is a 170-acre world-class garden paradise featuring the flora and cultures of the tropics and sub-tropics.
• The Garden’s mission is to connect people and plants through display, education, conservation, and applied science.
• It offers beautifully restored native habitats, cultivated gardens, walking trails, and public programming for people of all ages.

Company Specialties:

• Research and Exploration
• Horticulture
• Botany
• Education
• Retail
• Entertainment
• Conservation
• Sustainability
• Community Development
• Volunteer Management
• Stewardship
• Social Media
• Ecotourism
• Wildlife
• Tropical Plants
• Development
• Membership Model
• and Wellness

Company Website: http://www.naplesgarden.org

ASSUMPTION: Naples Botanical Garden is a unique and vibrant workplace, offering a diverse range of experiences and opportunities for professional growth.

📊 Role Analysis

Career Level: Entry-level to mid-level. This role is well-suited for recent graduates or early-career professionals seeking to build their skills in communications and marketing.

Reporting Structure: The Content Associate will report directly to the Communications & Marketing Manager and work closely with various departments to ensure consistent branding and messaging.

Work Arrangement: Hybrid (On-site & Remote). This role offers a flexible work arrangement, allowing for both on-site and remote work, with the specific schedule to be determined.

Growth Opportunities:

• Expanding skills in content creation, marketing, and communications.
• Gaining experience working in a non-profit organization.
• Potential for advancement within the Communications & Marketing department or other departments as the organization grows.

ASSUMPTION: This role offers a unique opportunity to gain experience in a dynamic and growing organization, with potential for career advancement as the candidate's skills and the organization's needs evolve.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote). The primary office is located in Naples, FL, with the option for remote work on an approved schedule.

Office Location(s): 4820 Bayshore Drive, Naples, FL 34112, US

Geographic Context:

• Naples is a vibrant and growing city in Southwest Florida, known for its beautiful beaches, golf courses, and cultural attractions.
• The city offers a high quality of life, with a mix of urban and suburban neighborhoods.
• Naples Botanical Garden is located in a scenic and serene setting, providing a peaceful work environment.

Work Schedule: Full-time, 40 hours per week. This role may require working evenings and/or weekends on occasion to support events and media activities.

ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the Communications & Marketing Manager to discuss the role, responsibilities, and qualifications in more detail.
• Final interview with key stakeholders to assess fit within the team and organization.

Key Assessment Areas:

• Writing and editing skills.
• Communication skills, both written and verbal.
• Ability to work collaboratively and independently.
• Understanding of the non-profit sector and the organization's mission.

Application Tips:

• Tailor your resume and cover letter to highlight your writing and communication skills, as well as any relevant experience in communications, marketing, or a related field.
• Provide examples of your writing and editing work, such as press releases, blog posts, or marketing materials.
• Demonstrate your understanding of the organization's mission and how your skills and experience align with the role's responsibilities.

ATS Keywords: Writing, Editing, Communications, Marketing, Non-profit, Content Creation, Email Marketing, Project Management, Teamwork, Microsoft Office

ASSUMPTION: The application process for this role is designed to assess the candidate's writing and communication skills, as well as their cultural fit within the organization. Tailoring your application materials to highlight these skills and demonstrate your understanding of the role's responsibilities will increase your chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Mass email products (e.g. Constant Contact, Emma, Mailchimp, or similar)
• Content management systems (e.g. WordPress, Drupal, or similar)
• Social media platforms (e.g. Facebook, Instagram, Twitter, or similar)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. The organization will provide training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Excellence in all endeavors
• Collaboration and teamwork
• Stewardship of the environment and our resources
• Innovation and continuous learning
• Respect for all individuals

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• detail-oriented and organized
• Creative and innovative
• Professional and courteous

Self-Assessment Questions:

• Do I have strong writing and communication skills, with the ability to create engaging content for diverse audiences?
• Am I comfortable working both independently and in a team environment?
• Do I share the organization's commitment to excellence, collaboration, and stewardship?
• Am I adaptable and flexible, with the ability to manage multiple projects and meet deadlines?

ASSUMPTION: Cultural fit is an important consideration in the hiring process, as it helps ensure that new employees are well-suited to the organization's values and work environment. Candidates who demonstrate a strong fit with the organization's values and work style are more likely to succeed in their roles and contribute to the organization's mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines effectively.
• Balancing on-site and remote work responsibilities.
• Adapting to a dynamic and growing organization.
• Working evenings and/or weekends on occasion to support events and media activities.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to the organization's mission and values.

📈 Similar Roles Comparison

• This role is similar to other content creation or marketing roles in non-profit organizations, with a focus on creating engaging content for diverse audiences.
• However, this role is unique in its focus on the non-profit sector and the organization's specific mission and values.
• Career paths in this role may include advancement within the Communications & Marketing department or other departments as the organization grows.

ASSUMPTION: While this role shares similarities with other content creation or marketing roles, its unique focus on the non-profit sector and the organization's specific mission and values make it a distinct and valuable opportunity for the right candidate.

📝 Sample Projects

• Creating email communications for various audiences, such as members, donors, and volunteers.
• Coordinating media requests and facilitating on-site media activities, such as photoshoots or video interviews.
• Press releases and maintaining up-to-date media lists.
• Short writing projects, such as blog posts or social media content.

ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and tasks associated with this role. However, the specific projects and priorities may vary depending on the organization's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role support the organization's mission and goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the organization support the professional development and growth of its employees?
• What is the work environment like, and how does the organization support work-life balance?

ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, the organization's culture, and the opportunities for professional growth and development. Asking thoughtful and insightful questions demonstrates the candidate's interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your writing and communication skills, as well as any relevant experience in communications, marketing, or a related field.
• Provide examples of your writing and editing work, such as press releases, blog posts, or marketing materials.
• Demonstrate your understanding of the organization's mission and how your skills and experience align with the role's responsibilities.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.