Content Associate

📌 Core Information

🔹 Job Title: Content Associate

🔹 Company: Naples Botanical Garden Inc

🔹 Location: Naples, FL

🔹 Job Type: Full-time, Hybrid

🔹 Category: Communications & Marketing

🔹 Date Posted: June 22, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Supporting the Communications & Marketing department in promoting Naples Botanical Garden's mission and events
• Creating engaging email communications for various audiences
• Coordinating media requests and overseeing on-site media activities
• Collaborating with colleagues to gather information and meet project deadlines

ASSUMPTION: This role requires strong written communication skills and the ability to work effectively in a team environment. The hybrid work arrangement allows for some flexibility but expects on-site presence for certain tasks.

📋 Key Responsibilities

✅ Creating and scheduling email communications for the Garden’s various audiences

✅ Coordinating media requests and maintaining up-to-date media lists

✅ Facilitating and overseeing on-site media activities, including video and photoshoots by third parties

✅ Keeping community calendars up to date with Garden events and activities

✅ Following up with colleagues for information on upcoming projects and clarifying deliverables

✅ Completing short writing projects as assigned

✅ Communicating and prioritizing projects to meet deadlines

ASSUMPTION: This role involves a mix of independent work and collaboration with various teams. Strong organizational skills and the ability to manage multiple projects are essential for success.

🎯 Required Qualifications

Education: Bachelor’s Degree preferred in Communications, English, Marketing, Advertising, or a related field

Experience: 1-3 years of prior experience in a related role is desired but not required

Required Skills:

• Excellent writing and editing skills
• Excellent communication skills in English
• Ability to work effectively in a team environment
• Knowledge of Microsoft Office applications
• Ability to organize and manage multiple projects, prioritize tasks, and meet deadlines
• Valid U.S. driver’s license

Preferred Skills:

• Bilingual or multilingual
• Experience with mass email products (e.g., Constant Contact, Emma, Mailchimp)

ASSUMPTION: While a Bachelor's Degree is preferred, relevant experience and strong writing skills may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $19.95 - $22.45 per hour (based on experience level)

Benefits:

• Medical
• Dental
• Vision
• Life Insurance
• Retirement Plan
• Long-Term & Short-Term Disability
• PTO
• Paid Holidays
• Garden Perks

Working Hours: Full-time, 40 hours per week. Occasional evenings and weekends may be required.

ASSUMPTION: The salary range is based on the U.S. Bureau of Labor Statistics' median wage for Content Writers and the organization's size. Benefits are standard for non-profit organizations of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Leisure, Travel & Tourism

Company Size: 51-200 employees

Founded: 1994

Company Description:

• Naples Botanical Garden is a 170-acre world-class garden paradise featuring diverse plant communities and cultures of the tropics and sub-tropics
• The Garden's mission is to connect people and plants through display, education, conservation, and applied science
• It offers beautifully restored native habitats, cultivated gardens, walking trails, and public programming for all ages

Company Specialties:

• Research and Exploration
• Horticulture
• Botany
• Education
• Retail
• Entertainment
• Conservation
• Sustainability
• Community Development
• Volunteer Management
• Stewardship
• Social Media
• Ecotourism
• Wildlife
• Tropical Plants
• Development
• Membership Model
• Wellness

Company Website: naplesgarden.org

ASSUMPTION: Naples Botanical Garden is a non-profit organization that relies on memberships, donations, and event revenue to support its operations and mission.

📊 Role Analysis

Career Level: Entry-level to mid-level

Reporting Structure: Reports directly to the Communications & Marketing department

Work Arrangement: Hybrid, with on-site presence required for certain tasks

Growth Opportunities:

• Potential advancement to Senior Content Associate or similar role with experience
• Expanding skills in marketing, communications, or related fields
• Gaining experience in the non-profit sector

ASSUMPTION: This role offers opportunities for professional growth and development within the organization and the broader non-profit sector.

🌍 Location & Work Environment

Office Type: Beautiful, serene botanical garden setting

Office Location(s): 4820 Bayshore Drive, Naples, FL 34112, US

Geographic Context:

• Naples is a city in southwest Florida, known for its upscale shopping, golf courses, and beaches
• The Garden is located near the Gulf of Mexico, offering a pleasant subtropical climate
• Naples is home to a diverse community with a mix of residents and tourists

Work Schedule: Full-time, 40 hours per week. Occasional evenings and weekends may be required for events or media activities.

ASSUMPTION: The work environment is collaborative and supportive, with a focus on teamwork and communication. The Garden's setting provides a peaceful and inspiring atmosphere for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Communications & Marketing department
• Background check (if selected)

Key Assessment Areas:

• Writing and editing skills
• Communication skills
• Teamwork and collaboration
• Project management skills
• Adaptability and flexibility

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Provide examples of your writing and editing work, if available
• Demonstrate your enthusiasm for the Garden's mission and your fit with the organization's values

ATS Keywords: Content creation, email marketing, media relations, project management, teamwork, writing, editing, communications, marketing, non-profit, Naples Botanical Garden

ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the organization's hiring timeline.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Mass email products (e.g., Constant Contact, Emma, Mailchimp)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The organization may provide training or resources for tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence in all endeavors
• Collaboration and teamwork
• Respect for all individuals
• Stewardship of the Garden's resources
• Innovation and continuous learning

Work Style:

• Collaborative and supportive
• Focused on communication and teamwork
• Adaptable and flexible, with a willingness to take on new challenges

Self-Assessment Questions:

• Do you have strong written communication skills and the ability to adapt your writing style for different audiences?
• Are you comfortable working in a team environment and collaborating with colleagues to meet project deadlines?
• Do you have a passion for the Garden's mission and a commitment to its values?

ASSUMPTION: Cultural fit is essential for success in this role, as it requires strong communication and collaboration skills, as well as a commitment to the Garden's mission and values.

⚠️ Potential Challenges

• Occasional evenings and weekends may be required for events or media activities
• Managing multiple projects and deadlines can be challenging at times
• Working in a non-profit environment may have budgetary constraints and limitations
• Adapting to a hybrid work arrangement may require some adjustment

ASSUMPTION: These challenges can be managed effectively with strong organizational skills, adaptability, and a commitment to the Garden's mission.

📈 Similar Roles Comparison

• Content Associate vs. Content Coordinator: The Content Associate role focuses more on writing and editing, while the Content Coordinator role may involve more strategic planning and management
• Non-profit vs. Corporate: Working in a non-profit environment may offer unique challenges and rewards compared to the corporate sector
• Content Associate vs. Marketing Specialist: The Content Associate role is more focused on writing and communication, while the Marketing Specialist role may involve a broader range of marketing activities

ASSUMPTION: This role offers a unique blend of writing, communication, and project management skills, with the opportunity to work in a beautiful and inspiring environment.

📝 Sample Projects

• Creating an email campaign to promote an upcoming Garden event
• Coordinating a media photoshoot to showcase the Garden's latest exhibits
• Writing a press release to announce a new Garden initiative or partnership

ASSUMPTION: These sample projects illustrate the range of writing and communication tasks involved in this role, as well as the opportunity to work on high-profile initiatives and events.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 90 days?
• How does this role fit into the broader Communications & Marketing strategy?
• What opportunities are there for professional growth and development within the organization?
• How does the organization support work-life balance for employees?
• What is the typical career path for someone in this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to the organization's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Provide examples of your writing and editing work, if available
• Prepare for the interview by researching the Garden's mission, values, and initiatives
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.