📌 Core Information
🔹 Job Title: Content & Copywriting Specialist (B2B)
🔹 Company: Appspace
🔹 Location: Canada Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Eastern Standard Time zone)
🚀 Job Overview
Key aspects of this role include:
- Creating compelling content for a B2B audience to support lead generation, thought leadership, and brand-building objectives
- Collaborating with SEO specialists to optimize content for search engines
- Working closely with the content team to develop content strategies and execute content calendars
- Conducting interviews and research to produce thought leadership content
- Using AI tools like Gemini and Copilot to assist with content production
ASSUMPTION: This role requires a strong understanding of B2B content marketing and SEO best practices, as well as excellent written and verbal communication skills.
📋 Key Responsibilities
✅ Create short- and long-form written content (blogs, eBooks, web pages, guides and templates, email newsletters, email drip sequences, and presentation slides)
✅ Collaborate with SEO specialists to optimize content for search engines, ensuring it drives traffic and engagement
✅ Refine and update existing content to keep it relevant and engaging
✅ Use data insights to make informed decisions about content creation, iteration, and prioritization
✅ Conduct interviews and in-depth research to produce content that reflects our thought leadership and expertise
✅ Stay up-to-date with industry trends, competitor activity, and emerging topics to ensure our content is timely and relevant
✅ Work closely with the content team to help develop the content calendar and execute content strategies aligned with product launches, campaigns, and industry events
✅ Work with the marketing ops team to track and report on content performance metrics (e.g., page views, conversions, engagement rates)
✅ Use AI tools like Gemini and Copilot to help with content production
ASSUMPTION: This role requires strong project management skills and the ability to manage multiple projects and meet deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or related field
Experience: 4+ years of experience in B2B content marketing or copywriting
Required Skills:
- Excellent written and verbal communication skills with a knack for explaining complex topics using simple terms
- Experience with SEO best practices and content optimization techniques
- Experience writing for different audiences across the sales funnel and familiarity with buyer personas, customer journey mapping, and demand generation content
- Familiarity with content management systems (e.g., WordPress), marketing automation tools (e.g., HubSpot, Marketo), and basic analytics platforms (e.g., Google Analytics)
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Proactive, collaborative approach and a passion for storytelling and innovation
Preferred Skills:
- Knowledge of video or multimedia content production
ASSUMPTION: Candidates with a proven track record in B2B content marketing and a strong portfolio showcasing their writing skills will be prioritized.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (based on experience and location)
Benefits:
- Medical, dental, and vision coverage
- Ongoing training opportunities
- Gym membership reimbursement
- Mental health resources
- Fully paid maternity and parental leave program
- Generous PTO and 5 additional days off for training
- Flexible work schedules and remote work opportunities
- Paid company holidays
- Company provided laptop
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2002
Company Description:
- Appspace is the workplace experience platform for your whole team that lets you manage it all – from employee communications to your physical office spaces.
- With offices in the US, UK, UAE, and Malaysia, plus additional experts in a dozen other countries, we provide global support to thousands of customers and help companies modernize their workplace experience.
Company Specialties:
- IPTV
- Video walls
- Kiosks
- Room booking
- Dashboards
- Mobile app
- Digital signage
- Workforce communications
- Internal communications
- Employee communications
- Collaboration displays
- Wayfinding
- Directories
- Room scheduling
- Enterprise TV
- Workplace experience
- Employee engagement
- And safety signage
Company Website: https://www.appspace.com
ASSUMPTION: Appspace is a well-established company in the software development industry, focusing on workplace experience platforms for employee communications and physical office space management.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Content Manager
Work Arrangement: Remote (Eastern Standard Time zone)
Growth Opportunities:
- Potential to grow into a leadership role within the content team
- Opportunities to work on diverse projects and gain experience in different content formats
- Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers opportunities for career growth and development within the content team and the broader organization.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from any of the company's global offices)
Office Location(s): Dallas, TX (Headquarters), Ashford, Kent (UK), Kuala Lumpur (Malaysia), Dubai, UAE, Wallingford, CT, and Tampa, FL
Geographic Context:
- Canada Remote: This role can be performed from anywhere in Canada, with a focus on the Eastern Standard Time zone
- Global Presence: Appspace has offices in multiple countries, allowing for potential collaboration with international teams
- Flexible Work Environment: Appspace offers flexible work schedules and remote work opportunities, promoting a healthy work-life balance
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home or any of the company's global offices
ASSUMPTION: This role offers a flexible work environment with the option to work remotely or from any of the company's global offices, promoting a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Take-home writing assignment
- Final interview with the content team
Key Assessment Areas:
- Writing samples and portfolio
- SEO knowledge and content optimization skills
- Understanding of B2B content marketing and buyer personas
- Project management skills and ability to meet deadlines
- Cultural fit and alignment with company values
Application Tips:
- Submit a portfolio or writing samples that demonstrate your ability to create compelling content for a B2B audience
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the take-home writing assignment by researching the company and its target audience
- Practice your interview skills and be prepared to discuss your writing process, SEO strategies, and content marketing experience
ATS Keywords: B2B content marketing, copywriting, SEO, content optimization, buyer personas, customer journey mapping, demand generation, content management systems, marketing automation tools, analytics platforms, project management, collaboration, storytelling, innovation, multimedia content production
ASSUMPTION: The application process for this role is competitive, with a focus on writing samples, SEO knowledge, and B2B content marketing experience. Applicants should be prepared to demonstrate their skills and knowledge through a take-home writing assignment and final interview with the content team.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress)
- Marketing Automation Tools (e.g., HubSpot, Marketo)
- Basic Analytics Platforms (e.g., Google Analytics)
- AI Tools (e.g., Gemini, Copilot)
ASSUMPTION: This role requires proficiency in content management systems, marketing automation tools, and basic analytics platforms. Familiarity with AI tools like Gemini and Copilot is a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Remote-friendly
- Flexible hours
- Results-driven
- Collaborative
- Innovative
Self-Assessment Questions:
- Do you have a proven track record of creating compelling content for a B2B audience?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a fast-paced, collaborative environment and enjoy working on multiple projects simultaneously?
- Are you passionate about staying up-to-date with industry trends and emerging topics?
- Do you align with Appspace's company values and work style?
ASSUMPTION: Appspace values a customer-centric, innovative, collaborative, accountable, and respectful work environment. Applicants should assess their fit with these values and work style before applying.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with industry trends and emerging topics
- Collaborating effectively with remote teams and stakeholders
- Meeting the high standards for content quality and SEO optimization
ASSUMPTION: This role presents challenges related to project management, industry knowledge, remote collaboration, and maintaining high content quality standards.
📈 Similar Roles Comparison
- Content Marketing Specialist: Focuses more on strategy and campaign management, while this role is more focused on content creation and optimization
- Copywriter: Typically focuses on creating persuasive copy for advertising and marketing materials, while this role requires a broader range of content types and a strong understanding of SEO
- Technical Writer: Focuses on creating documentation, user manuals, and API guides, while this role requires a strong understanding of B2B content marketing and SEO best practices
ASSUMPTION: This role is unique in its focus on B2B content creation, optimization, and thought leadership for a workplace experience platform. While similar roles exist in content marketing, copywriting, and technical writing, this role requires a specific skill set and industry knowledge.
📝 Sample Projects
- Creating a series of blog posts on workplace trends and best practices for employee engagement
- Developing an eBook on the importance of digital signage in the workplace and how Appspace's platform can help
- Writing and designing presentation slides for an upcoming industry conference on workplace experience platforms
ASSUMPTION: Sample projects for this role may include blog posts, eBooks, web pages, email newsletters, and presentation slides, with a focus on B2B content marketing, SEO optimization, and thought leadership.
❓ Key Questions to Ask During Interview
- Can you describe the content team's structure and how this role fits within it?
- What are the most pressing content needs for the company in the next 6-12 months?
- How does the content team collaborate with other departments, such as marketing, sales, and product?
- What opportunities are there for growth and development within the content team and the broader organization?
- How does the company support work-life balance and employee well-being?
ASSUMPTION: Applicants should ask thoughtful questions during the interview process to demonstrate their interest in the role and the company, as well as to gain a better understanding of the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a portfolio or writing samples that demonstrate your ability to create compelling content for a B2B audience
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the take-home writing assignment by researching the company and its target audience
- Practice your interview skills and be prepared to discuss your writing process, SEO strategies, and content marketing experience
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
