📌 Core Information
🔹 Job Title: Content & Copywriting Specialist (B2B)
🔹 Company: Appspace
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating compelling content for a B2B audience
- Collaborating with SEO specialists to optimize content
- Refining and updating existing content
- Using data insights to inform content strategies
- Working with a global team in a fast-paced environment
ASSUMPTION: This role requires strong written communication skills and a solid understanding of B2B marketing. Familiarity with SEO best practices is also crucial for success in this position.
📋 Key Responsibilities
✅ Create short- and long-form written content (blogs, eBooks, web pages, guides and templates, email newsletters, email drip sequences, and presentation slides)
✅ Collaborate with SEO specialists to optimize content for search engines, ensuring it drives traffic and engagement
✅ Refine and update existing content to keep it relevant and engaging
✅ Use data insights to make informed decisions about content creation, iteration, and prioritization
✅ Conduct interviews and in-depth research to produce content that reflects our thought leadership and expertise
✅ Stay up-to-date with industry trends, competitor activity, and emerging topics to ensure our content is timely and relevant
✅ Work closely with the content team to help develop the content calendar and execute content strategies aligned with product launches, campaigns, and industry events
✅ Work with the marketing ops team to track and report on content performance metrics (e.g., page views, conversions, engagement rates)
✅ Use AI tools like Gemini and Copilot to help with content production
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills and attention to detail are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or related field
Experience: 5+ years of experience in B2B content marketing or copywriting
Required Skills:
- Excellent written and verbal communication skills with a knack for explaining complex topics using simple terms
- Experience with SEO best practices and content optimization techniques
- Experience writing for different audiences across the sales funnel and familiarity with buyer personas, customer journey mapping, and demand generation content
- Familiarity with content management systems (e.g., WordPress), marketing automation tools (e.g., HubSpot, Marketo), and basic analytics platforms (e.g., Google Analytics)
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- A proactive, collaborative approach and a passion for storytelling and innovation
- The ability to manage multiple competing priorities and work well in a fast-paced, results-driven culture
Preferred Skills:
- Knowledge of video or multimedia content production
ASSUMPTION: Candidates should have a strong portfolio showcasing their writing skills and relevant work samples. Applications without a portfolio/work samples will not be considered.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on experience and location)
Benefits:
- Medical, dental, and vision coverage
- Disability coverage
- Employer-paid life insurance
- Mental health resources
- 401(k) plan
- Fully paid parental leave program
- Generous PTO
- Flexible work schedules
- Remote work opportunities
- Paid company holidays
- Appspace Quiet Fridays (No non-essential internal meetings scheduled)
- Casual dress work environment
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content & Copywriting Specialist with 5-10 years of experience. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2002
Company Description:
- Appspace is the workplace experience platform for your whole team that lets you manage it all – from employee communications to your physical office spaces.
- With offices in the US, UK, UAE, and Malaysia, plus additional experts in a dozen other countries, Appspace provides global support to thousands of customers and helps companies modernize their workplace experience.
Company Specialties:
- IPTV
- Video walls
- Kiosks
- Room booking
- Dashboards
- Mobile app
- Digital signage
- Workforce communications
- Internal communications
- Employee communications
- Collaboration displays
- Wayfinding
- Directories
- Room scheduling
- Enterprise TV
- Workplace experience
- Employee engagement
- And safety signage
Company Website: www.appspace.com
ASSUMPTION: Appspace is a well-established company in the software development industry with a strong focus on employee communications and workplace experience. Their global presence allows them to support a diverse range of customers.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Content Manager
Work Arrangement: Remote OK, with flexible scheduling and Quiet Fridays
Growth Opportunities:
- Potential to grow into a leadership role within the content team
- Opportunities to work on diverse projects and content types
- Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the content team.
🌍 Location & Work Environment
Office Type: Remote-friendly with global offices
Office Location(s): Dallas, TX (Headquarters), Ashford, Kent (UK), Kuala Lumpur (Malaysia), Dubai (UAE), Wallingford, CT (US), Tampa, FL (US)
Geographic Context:
- Appspace's global presence allows for diverse perspectives and collaboration across time zones
- The remote-friendly work environment promotes flexibility and work-life balance
- The company's focus on employee communications and workplace experience creates a unique and engaging work culture
Work Schedule: Full-time (40 hours per week) with flexible scheduling and Quiet Fridays
ASSUMPTION: Appspace's global offices and remote-friendly work environment create a dynamic and inclusive work culture that values diversity and flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- Content assessment or test
- Final interview with the content team
- Background check and offer
Key Assessment Areas:
- Writing and communication skills
- SEO knowledge and content optimization techniques
- Understanding of B2B marketing and buyer personas
- Project management and organizational skills
- Cultural fit and alignment with Appspace's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or work samples showcasing your writing skills and relevant projects
- Prepare for the content assessment or test by brushing up on your SEO knowledge and content creation skills
- Research Appspace's company culture and values to demonstrate your cultural fit during the interview
ATS Keywords: B2B content marketing, copywriting, SEO, content optimization, buyer personas, customer journey mapping, demand generation, content management systems, marketing automation tools, analytics platforms, project management, collaboration, storytelling, innovation
ASSUMPTION: Appspace's application process is designed to assess candidates' writing and communication skills, as well as their cultural fit and alignment with the company's values. The content assessment or test is a crucial part of the process, so candidates should prepare accordingly.
🛠️ Tools & Technologies
- Content Management Systems: WordPress
- Marketing Automation Tools: HubSpot, Marketo
- Analytics Platforms: Google Analytics
- AI Tools: Gemini, Copilot
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role. Candidates should be open to learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Remote-friendly and flexible
- Results-driven and focused on performance
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong portfolio showcasing your writing skills and relevant work samples?
- Are you comfortable working remotely and collaborating with a global team?
- Do you thrive in a fast-paced, results-driven environment?
- Are you passionate about storytelling and innovation in content creation?
ASSUMPTION: Appspace values candidates who are customer-centric, innovative, collaborative, accountable, and adaptable. A strong portfolio and relevant work samples are essential for success in this role, as is the ability to thrive in a remote-friendly, results-driven environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with industry trends, competitor activity, and emerging topics
- Collaborating effectively with a global team across different time zones
- Adapting to new tools and technologies as needed
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to manage multiple competing priorities. Candidates should be proactive, collaborative, and open to learning and adapting in a fast-paced environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on B2B content marketing and copywriting for a global audience
- Industry-specific context: Appspace's focus on workplace experience and employee communications creates a unique opportunity for candidates to work on diverse and engaging content projects
- Career path comparison: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the content team
ASSUMPTION: This role is unique in its focus on B2B content marketing and copywriting for a global audience, with a strong emphasis on workplace experience and employee communications. Candidates should be prepared to work on diverse and engaging content projects and have the opportunity to grow both personally and professionally within the content team.
📝 Sample Projects
- Creating a series of blog posts on industry trends and best practices in workplace experience
- Developing a comprehensive guide to employee communications strategies for a global audience
- Producing a webinar or video series featuring thought leadership content from Appspace's experts
ASSUMPTION: These sample projects reflect the diverse and engaging content opportunities available to the right candidate in this role. Candidates should be prepared to work on a wide range of content types and collaborate with cross-functional teams to deliver high-quality results.
❓ Key Questions to Ask During Interview
- Can you describe the content team's structure and how this role fits within it?
- How does Appspace support work-life balance and employee well-being?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Appspace approach diversity, equity, and inclusion in its content creation processes?
- What opportunities are there for professional development and growth within the content team?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture. They also demonstrate the candidate's interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or work samples showcasing your writing skills and relevant projects
- Prepare for the content assessment or test by brushing up on your SEO knowledge and content creation skills
- Research Appspace's company culture and values to demonstrate your cultural fit during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
