📌 Core Information
🔹 Job Title: Content Creation Lead
🔹 Company: Lyft
🔹 Location: Montreal, Canada
🔹 Job Type: Hybrid (3 days in-office per week)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving content creation for LUS's commercial functions and brand presence
- Managing content production processes and workflows
- Collaborating with internal teams and external stakeholders
- Developing a content toolkit for the enterprise team
- Supporting Lyft Urban Solutions' presence at events and trade shows
ASSUMPTION: This role requires a proactive approach to content creation and strong project management skills to balance multiple priorities and stakeholders.
📋 Key Responsibilities
✅ Spearhead the creation of content and supporting materials for new city deployments and hardware/software product launches
✅ Manage internal content production processes and workflows
✅ Support local market teams to adapt global content tools for regional needs
✅ Develop a comprehensive content toolkit for the enterprise team
✅ Drive content creation and manage creative agency and freelancer relationships throughout the RFP process
✅ Create visual design templates for editorial content
✅ Collaborate in developing and overseeing Lyft Urban Solutions’ presence at events and trade shows
✅ Oversee digital performance management, including SEO and SEM strategies and execution
✅ Create content and drive optimization efforts for the Lyft Urban Solutions website
✅ Support and coordinate photo and video shoots
✅ Support drafting and editing of internal and external communications
✅ Act as a brand steward, maintaining consistency and excellence across all communications and content
✅ Continuously monitor market trends and stay abreast of the latest trends and best practices in creative content
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring adaptability and strong communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Communication, Marketing, Graphic Design, or a related field
Experience: At least five (5) years of relative experience in marketing communications or in a similar position
Required Skills:
- Strong graphic design skills and a portfolio demonstrating this
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
- Knowledge of SEO, SEM, and experience in copywriting (a strong plus)
- Strong project management and organizational skills
- Critical thinking in an environment with competing priorities
- Ability to multitask and prioritize in a fast-paced, deadline-driven environment
- Expertise in brand building and product marketing
- Experience managing agencies and external suppliers
- Strong written and verbal communication skills, with full fluency in both English and French
- Ability to travel occasionally (10-15% of the time)
Preferred Skills:
- Experience in a micromobility or transportation-related industry
- Familiarity with Lyft's brand and products
ASSUMPTION: Candidates should have a strong background in marketing communications and graphic design, with a proven track record of managing projects and collaborating with stakeholders.
💰 Compensation & Benefits
Salary Range: CAD 68,000 - 85,000 per year (based on location and experience)
Benefits:
- Extended health and dental coverage options, along with life insurance and disability benefits
- Mental health benefits
- Family building benefits
- Pet benefits
- Access to a Lyft-funded Health Care Savings Account
- RRSP plan to help save for your future
- Flexible paid time off policy, including provincial observed holidays and additional days for salaried team members
- Paid time off for new parents (18 weeks)
- Subsidized commuter benefits
Working Hours: Full-time, 40 hours per week, with flexible hours and the option to work from anywhere for up to 4 weeks per year
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and factors such as geographic location and other benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Ground Passenger Transportation
Company Size: 5,001-10,000 employees
Founded: 2012
Company Description:
- Lyft is a ridesharing community that connects drivers with passengers through its mobile app
- The company offers rideshare, bikes, and scooters, connecting people and communities
- Lyft is committed to creating an inclusive workforce and fostering belonging
Company Specialties:
- Ridesharing
- Carpooling
- Transportation
- Community
- Rideshare
- Drivers
- Gig economy
Company Website: https://www.lyft.com/
ASSUMPTION: Lyft is a well-established company in the ridesharing industry, with a strong focus on community and connectivity.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth within the LUS team or Lyft as a whole
Reporting Structure: This role reports directly to the LUS External Affairs Manager and collaborates with various internal teams and external stakeholders
Work Arrangement: Hybrid, with 3 days in the office per week (Mondays, Wednesdays, and Thursdays) and the flexibility to work from anywhere for up to 4 weeks per year
Growth Opportunities:
- Expanding the role's scope as LUS grows and enters new markets
- Transitioning to a management or leadership role within the LUS team or Lyft
- Exploring opportunities within Lyft's broader organization, such as marketing, communications, or other business functions
ASSUMPTION: This role offers opportunities for growth and development within Lyft's expanding urban mobility division.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): 185 Berry Street, San Francisco, CA 94107, US (with remote work options)
Geographic Context:
- Montreal, Canada, is a vibrant, multicultural city with a strong focus on arts, culture, and technology
- The city offers a high quality of life, with affordable housing, excellent healthcare, and a robust public transportation system
- Montreal is a major hub for the micromobility and transportation industries
Work Schedule: Full-time, with flexible hours and the option to work from anywhere for up to 4 weeks per year
ASSUMPTION: The hybrid work arrangement and flexible work schedule offer a good balance between in-office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the LUS External Affairs Manager
- In-depth interview with the LUS External Affairs Manager and a member of the LUS team
- Final interview with the LUS Director or another senior leader within the LUS team
Key Assessment Areas:
- Candidates' portfolios and graphic design skills
- Project management and organizational skills
- Communication and collaboration skills
- Understanding of Lyft's brand and products
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a link to your portfolio or attach samples of your work
- Be prepared to discuss your approach to content creation and project management
- Research Lyft's brand and products to demonstrate your understanding of the company
ATS Keywords: Content creation, graphic design, project management, marketing communications, brand building, product marketing, SEO, SEM, Adobe Creative Suite, French language skills
ASSUMPTION: The interview process will focus on assessing candidates' graphic design skills, project management abilities, and cultural fit within the LUS team.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
- SEO and SEM tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Candidates should be proficient in Adobe Creative Suite and have experience with project management and communication tools.
👔 Cultural Fit Considerations
Company Values:
- Serve and connect
- Be yourself
- Create together
- Act with integrity
- Embrace change
Work Style:
- Collaborative and team-oriented
- Adaptable and open to change
- Proactive and solutions-oriented
- Results-driven and focused on execution
Self-Assessment Questions:
- Do you share Lyft's commitment to serving and connecting communities?
- Are you comfortable working in a dynamic, collaborative environment?
- Can you balance multiple priorities and adapt to changing circumstances?
- Do you have a strong sense of personal integrity and a commitment to acting ethically?
ASSUMPTION: Candidates should align with Lyft's values and work style, demonstrating a strong commitment to serving and connecting communities, collaborating effectively, and embracing change.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced environment
- Balancing creative and strategic tasks, requiring adaptability and strong communication skills
- Occasional travel (10-15% of the time)
- Working in a hybrid environment, requiring strong self-motivation and time management skills
ASSUMPTION: This role may present challenges related to balancing multiple priorities, managing stakeholders, and working in a hybrid environment.
📈 Similar Roles Comparison
- Content Marketing Manager (focus on content strategy and planning)
- Graphic Designer (focus on visual design and branding)
- Communications Manager (focus on external communications and messaging)
ASSUMPTION: This role combines elements of content marketing, graphic design, and communications management, requiring a unique blend of skills and experience.
📝 Sample Projects
- Developing a comprehensive content toolkit for the enterprise team, including presentation templates and executive summaries
- Creating visual design templates for editorial content, ensuring brand consistency across various channels
- Supporting the development of Lyft Urban Solutions' presence at events and trade shows, managing booth concepts and marketing activation plans
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of detail required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader LUS team and Lyft's organization?
- What are the most significant challenges facing the LUS team, and how can this role help address them?
- How does Lyft support the professional development and growth of its employees?
- What is the team's approach to collaboration and decision-making?
- How does Lyft measure the success of this role, and what key performance indicators (KPIs) will be used?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a link to your portfolio or attach samples of your work
- Prepare for the interview by researching Lyft's brand and products and practicing your responses to common interview questions
- Follow up with your recruiter after the interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
