Content & Creative Lead

📌 Core Information

🔹 Job Title: Content & Creative Lead

🔹 Company: Starbridge

🔹 Location: New York, NY, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing & Growth

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (New York, NY)

🚀 Job Overview

Key aspects of this role include:

• Driving product knowledge through educational content
• Launching and testing new content plays
• Scaling the community and content flywheel
• Building the content machine and processes

ASSUMPTION: This role requires a balance of creativity and strategic thinking to drive content initiatives that support the company's growth and public sector sellers' success.

📋 Key Responsibilities

✅ Drive product knowledge through educational content such as written content, video scripts, interactive product tutorials, and other creative ideas

✅ Launch and test new content plays, including newsletters, podcasts, video series, or other innovative formats

✅ Scale the community and content flywheel by focusing on distribution and partnerships to maximize reach

✅ Build the content machine by creating repeatable processes, testing new formats, and leveraging freelancers and AI for scalability

ASSUMPTION: This role involves a mix of content creation, strategy, and process development to create a high-impact content engine.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in product marketing, content, or growth at an early/mid-stage B2B SaaS company

Required Skills:

• Proven ability to build a loyal organic audience
• Strong content creation skills across various formats
• Experience with content testing and iteration
• Comfortable with tools like HubSpot, Framer, and basic video editing

Preferred Skills:

• Experience with going viral in the B2B world
• Familiarity with AI utilization in content creation

ASSUMPTION: Candidates with a strong background in B2B SaaS content marketing and a proven track record of building audiences will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $110,000 - $160,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO and flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely one day per week

ASSUMPTION: The salary range is based on industry standards for a Content & Creative Lead role in New York, NY, with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Starbridge is a GTM (Go-To-Market) system-of-action for public sector sellers, focusing on helping them win more deals through innovative content and strategies.

Company Size: Starbridge is an early/mid-stage startup, offering a dynamic and fast-paced work environment with ample growth opportunities.

Founded: Starbridge was founded in 20XX, with a mission to revolutionize the way public sector sellers approach their markets.

Company Description:

• Starbridge is committed to driving growth and success for its clients through cutting-edge content strategies and innovative GTM approaches.
• The company values creativity, experimentation, and a strong customer focus.
• Starbridge fosters a collaborative and inclusive work environment, encouraging employees to learn, grow, and make a significant impact.

Company Specialties:

• GTM strategy and execution
• Content marketing and creative services
• Public sector sales enablement
• Product marketing and positioning

Company Website: starbridge.ai

ASSUMPTION: Starbridge's focus on innovation, experimentation, and customer success creates an exciting and challenging work environment for the right candidate.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Product, Sales, and Customer Success.

Work Arrangement: On-site in New York, NY, with the option for remote work one day per week.

Growth Opportunities:

• Advancement to a senior or management role within the Marketing department
• Expansion into other areas of the business, such as Product or Sales
• Professional development through training, workshops, and mentorship opportunities

ASSUMPTION: This role offers significant growth potential as Starbridge continues to expand and solidify its position in the market.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): New York, NY

Geographic Context:

• New York, NY, is a vibrant and diverse city with a thriving tech industry and numerous cultural attractions
• The office is conveniently located near public transportation, restaurants, and other amenities
• The city offers a wide range of housing options, from urban apartments to suburban homes

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely one day per week

ASSUMPTION: The New York office provides a dynamic and engaging work environment that fosters collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Portfolio presentation or content creation challenge to evaluate creative and strategic thinking
• Final interview with the Head of Marketing or another senior leader to discuss long-term goals and fit within the organization

Key Assessment Areas:

• Content creation and strategy skills
• Ability to build and scale content processes
• Cultural fit and alignment with Starbridge's values
• Problem-solving and critical thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or examples of your past content work, showcasing your creativity and strategic thinking
• Research Starbridge's company values and be prepared to discuss how your personal values align with theirs
• Follow up after your interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: Content creation, product marketing, growth, B2B SaaS, audience engagement, content strategy, experimentation, co-marketing, interactive tutorials, distribution strategy, process building, freelancer management, AI utilization, social media, content testing

ASSUMPTION: The application process for this role will prioritize candidates with a strong portfolio, relevant experience, and a clear understanding of Starbridge's mission and values.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• Framer (interactive product design)
• Basic video editing tools (e.g., iMovie, Adobe Premiere Pro)
• Social media platforms (e.g., LinkedIn, Twitter, TikTok)
• Content creation and collaboration tools (e.g., Google Docs, Microsoft Office)

ASSUMPTION: Familiarity with these tools is preferred but not required, as training and onboarding will be provided.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Customer focus and success
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and inclusive
• Focused on experimentation and iteration

Self-Assessment Questions:

• How do your personal values align with Starbridge's company values?
• Are you comfortable working in a fast-paced, dynamic environment with a strong focus on experimentation and iteration?
• How do you approach collaboration and teamwork, particularly when working with cross-functional teams?

ASSUMPTION: Candidates who demonstrate a strong alignment with Starbridge's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple content projects and deadlines simultaneously
• Adapting to a fast-paced and ever-changing work environment
• Balancing creativity and strategic thinking with process development and optimization
• Building and scaling content processes that can be effectively managed by freelancers and AI

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional content marketing roles, this position requires a strong focus on experimentation, iteration, and process building to scale content initiatives
• In the B2B SaaS industry, content marketing roles often prioritize thought leadership and brand awareness, while this role focuses on driving product knowledge and pipeline generation
• Career paths for this role may include advancement to a senior or management position within the Marketing department or expansion into other areas of the business, such as Product or Sales

ASSUMPTION: Candidates with experience in B2B SaaS content marketing and a strong understanding of the unique challenges and opportunities presented by this role will be most successful.

📝 Sample Projects

• Developing a series of interactive product tutorials to educate public sector sellers on new features and functionality
• Launching a co-marketing campaign with a complementary technology partner to drive pipeline and customer success
• Creating a viral LinkedIn video series that showcases the unique value proposition of Starbridge's GTM platform

ASSUMPTION: These sample projects demonstrate the creative and strategic thinking required to succeed in this role, as well as the importance of balancing content creation with process development and optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Starbridge, and how will my work contribute to the company's success?
• Can you describe the team structure and dynamics within the Marketing department, and how this role will collaborate with other teams, such as Product and Sales?
• How does Starbridge support the professional development and growth of its employees, particularly in the Marketing department?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
• How does Starbridge approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life equilibrium?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Starbridge careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your past content work, showcasing your creativity and strategic thinking
• Research Starbridge's company values and be prepared to discuss how your personal values align with theirs
• Follow up after your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.