Content & Creative Manager

📌 Core Information

🔹 Job Title: Content & Creative Manager

🔹 Company: Digital

🔹 Location: Delhi, India (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (India only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive content strategies for B2B and B2C audiences
• Managing creative projects from concept to completion, ensuring timely delivery and quality standards
• Creating engaging written and visual content across various channels and platforms
• Collaborating with cross-functional teams to maintain brand consistency and alignment
• Analyzing content performance metrics to optimize future strategies

ASSUMPTION: This role requires a balance of strategic thinking and hands-on creative execution, with a strong focus on both B2B and B2C content marketing.

📋 Key Responsibilities

✅ Develop and execute content strategies that align with business objectives for both B2B and B2C audiences

✅ Lead creative project management from initial brainstorming through final delivery, ensuring projects are completed on time, within budget, and meet quality standards

✅ Create compelling written content including blog posts, social media copy, email campaigns, website content, case studies, whitepapers, and marketing collateral

✅ Oversee visual content production including graphics, videos, infographics, and multimedia presentations

✅ Collaborate with cross-functional teams to ensure content consistency and brand alignment

✅ Analyze content performance metrics and use data-driven insights to optimize future content strategies

✅ Maintain brand voice and visual identity across all content touchpoints

✅ Plan and execute content calendars for multiple channels and platforms

✅ Stay current with industry trends, emerging platforms, and best practices in content marketing and creative production

✅ Conduct audience research to inform content strategy and ensure messaging resonates with target demographics

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and project management, with a focus on driving business results through effective content marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or related field

Experience: Minimum 4-6 years of experience in content creation and creative project management with demonstrated success in both B2B and B2C environments

Required Skills:

• Proficiency in content management systems, social media platforms, and digital marketing tools
• Strong writing and editing skills with the ability to adapt tone and style for different audiences and channels
• Familiarity with graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing tools
• Knowledge of SEO best practices and content optimization techniques
• Project management experience with ability to handle multiple projects simultaneously while meeting deadlines
• Excellent communication and collaboration skills with the ability to work effectively with internal teams and external partners
• Creative problem-solving abilities and a keen eye for visual design and brand aesthetics
• Understanding of paid social media advertising and content promotion strategies

Preferred Skills:

• Experience with project management tools such as Asana, Trello, or Jira
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in content creation and project management, with a proven track record in both B2B and B2C environments. Proficiency in relevant tools and software is essential for success in this role.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Based on experience and industry standards for content management roles in Delhi)

Benefits:

• Health insurance and wellness benefits
• Retirement savings plan
• Flexible work hours and remote work options
• Professional development opportunities
• Employee referral bonuses

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is based on industry standards for content management roles in Delhi, India, with consideration for the candidate's experience level. Benefits may vary based on the company's specific policies.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation, with a focus on clean growth, prosperity, and wellbeing through digital innovation

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team environment with opportunities for growth and impact)

Founded: 2017 (Relatively new company with a strong focus on innovation and growth)

Company Description:

• Digital is a global innovation cluster for digital technologies, focused on growing Canadian businesses and developing a digitally skilled workforce
• The company brings together businesses, academia, community, and government agencies to solve industry and societal challenges through digital innovation
• Digital aims to unlock the potential of Canadian industry to lead and succeed in the digital world

Company Specialties:

• Digital technology innovation
• Digital health and wellness
• Digital talent development
• Digital transformation and productivity
• Environmental impact and climate
• Canadian IP and digital supercluster

Company Website: digitalsupercluster.ca

ASSUMPTION: Digital is a dynamic and innovative company focused on driving growth and impact through digital technologies. This role offers an opportunity to work at the intersection of business, technology, and societal challenges.

📊 Role Analysis

Career Level: Mid-level to senior (Based on experience requirements and role responsibilities)

Reporting Structure: This role may report to the Head of Marketing or a similar leadership position, with the opportunity to manage a team of content creators and project managers

Work Arrangement: Remote (India only), with flexible hours and the opportunity for occasional in-person collaboration with the team

Growth Opportunities:

• Potential to lead a team of content creators and project managers as the company grows
• Opportunities to expand into new content areas or platforms as the company's needs evolve
• Professional development opportunities, such as training or mentorship programs, to support career growth

ASSUMPTION: This role offers strong growth potential, with the opportunity to lead a team and drive strategic content initiatives as the company continues to grow and expand its digital offerings.

🌍 Location & Work Environment

Office Type: Remote (with occasional in-person collaboration)

Office Location(s): Delhi, India (with the possibility of occasional travel to other locations for meetings or events)

Geographic Context:

• Delhi is a major metropolitan area in India, with a diverse and vibrant cultural scene
• The city offers a mix of historical and modern attractions, with a rich culinary scene and numerous entertainment options
• Delhi has a humid subtropical climate, with hot summers and cool winters

Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity for occasional remote work

ASSUMPTION: This role offers a flexible work environment, with the opportunity to work remotely and balance work-life responsibilities. Occasional in-person collaboration may be required to foster team cohesion and drive strategic initiatives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Portfolio or case study presentation (if applicable)
• Final interview with senior leadership

Key Assessment Areas:

• Content creation and strategy skills
• Project management and organizational skills
• Communication and collaboration skills
• Cultural fit and alignment with company values
• Problem-solving and creative thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content creation and project management experience, as well as your understanding of the company's mission and values
• Prepare a portfolio or case study showcasing your best work, with a focus on B2B and B2C content marketing examples
• Be ready to discuss your approach to content strategy, project management, and data-driven decision-making during the interview
• Research the company and its industry to demonstrate your understanding of the role and its context

ATS Keywords: Content strategy, creative production, project management, written content creation, visual content production, collaboration, content performance analysis, brand voice maintenance, content calendar planning, audience research, SEO best practices, graphic design software, video editing tools, communication skills, creative problem-solving, paid social media advertising

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' content creation, project management, and strategic thinking skills. Demonstrating a strong understanding of the company's mission and values, as well as relevant industry trends, will be crucial for success.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal, or similar)
• Social media platforms (e.g., Hootsuite, Buffer, or similar)
• Digital marketing tools (e.g., Google Analytics, SEMrush, or similar)
• Graphic design software (e.g., Adobe Creative Suite, Canva, or similar)
• Video editing tools (e.g., Adobe Premiere Pro, iMovie, or similar)
• Project management tools (e.g., Asana, Trello, Jira, or similar)

ASSUMPTION: Candidates should be proficient in relevant content management systems, digital marketing tools, and project management software. Familiarity with graphic design and video editing tools is also beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and approaches to drive growth and impact
• Collaboration: Working together to achieve common goals and overcome challenges
• Integrity: Acting with honesty and transparency in all aspects of our work
• Excellence: Striving for high-quality results and continuous improvement
• Inclusion: Fostering a diverse and inclusive work environment that values and respects all individuals

Work Style:

• Dynamic and fast-paced, with a focus on driving results and innovation
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Adaptable and flexible, with the ability to pivot and adjust strategies as needed
• Data-driven and analytical, with a focus on using data to inform decision-making and optimize performance

Self-Assessment Questions:

• Do you thrive in dynamic and fast-paced environments, with a focus on driving innovation and results?
• Are you comfortable working collaboratively and cross-functionally, with a strong emphasis on teamwork and communication?
• Do you have a data-driven approach to decision-making, with a focus on using data to optimize performance and inform strategy?
• Are you adaptable and flexible, with the ability to pivot and adjust strategies as needed?

ASSUMPTION: Candidates should be comfortable working in a dynamic and fast-paced environment, with a strong focus on collaboration, innovation, and data-driven decision-making. A strong cultural fit with the company's values and work style is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with tight deadlines and competing priorities
• Balancing strategic planning with hands-on creative execution, requiring strong time management and prioritization skills
• Adapting to a remote work environment, with the potential for occasional in-person collaboration and travel
• Keeping up with industry trends and emerging platforms, requiring continuous learning and adaptation

ASSUMPTION: This role presents several challenges, including managing multiple projects, balancing strategic planning with creative execution, and adapting to a remote work environment. Candidates should be comfortable working in a fast-paced and dynamic environment, with a strong focus on time management, prioritization, and continuous learning.

📈 Similar Roles Comparison

• This role combines strategic content planning with hands-on creative execution, making it unique compared to more specialized content or project management roles
• While the focus is on digital content marketing, the role also involves elements of traditional marketing and communications, requiring a broad skill set and understanding of various content channels
• Career progression in this role may involve leading a team of content creators and project managers, with the opportunity to drive strategic initiatives and expand into new content areas or platforms

ASSUMPTION: This role is unique in its combination of strategic content planning and hands-on creative execution, requiring a broad skill set and understanding of various content channels. Candidates should be comfortable working in a dynamic and fast-paced environment, with a strong focus on driving results and innovation.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including written and visual content for various channels and platforms
• Managing a team of content creators and project managers to execute a large-scale marketing campaign, with multiple touchpoints and deliverables
• Conducting audience research to inform content strategy and messaging, with a focus on understanding target demographics and preferences

ASSUMPTION: Sample projects for this role may involve strategic content planning, creative project management, and audience research. Candidates should be able to demonstrate their ability to manage multiple projects, balance strategic planning with creative execution, and use data-driven insights to inform content strategy.

❓ Key Questions to Ask During Interview

• Can you describe the company's content marketing strategy and how this role fits into that overall vision?
• How does the company support the professional development and growth of its content and creative team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its content marketing efforts, and how will my performance be evaluated in this role?
• What opportunities exist for collaboration and knowledge-sharing with other teams and departments within the company?

ASSUMPTION: Key questions to ask during the interview should focus on the company's content marketing strategy, professional development opportunities, performance metrics, and collaboration with other teams. Demonstrating a strong understanding of the role and its context, as well as relevant industry trends, will be crucial for success in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your relevant content creation and project management experience, as well as your understanding of the company's mission and values
• Prepare a portfolio or case study showcasing your best work, with a focus on B2B and B2C content marketing examples
• Be ready to discuss your approach to content strategy, project management, and data-driven decision-making during the interview
• Research the company and its industry to demonstrate your understanding of the role and its context
• Follow up with the hiring manager or HR team one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.