📌 Core Information
🔹 Job Title: Content Creator
🔹 Company: Patel, Patel and Patel dba Golden Corral
🔹 Location: Whitehall, Pennsylvania
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for various social media platforms to drive brand awareness and in-store sales
- Collaborating with store leadership and marketing to align content with promotions and campaigns
- Monitoring social media trends and platform algorithm changes to keep content optimized
- Tracking performance and adapting based on analytics, feedback, and trends
ASSUMPTION: This role requires a creative and data-savvy individual who can balance storytelling with performance-driven content creation.
📋 Key Responsibilities
✅ Create original, engaging content (video, photo, graphics) for platforms like TikTok, Instagram, Facebook, and YouTube
✅ Use content as a tool to help drive traffic, guest engagement, and sales
✅ Edit short-form videos, reels, and stories with a focus on performance and quality
✅ Develop and maintain a consistent brand voice and aesthetic
✅ Collaborate with store leadership and marketing to align content with promotions and campaigns
✅ Track performance and adapt based on analytics, feedback, and trends
ASSUMPTION: This role requires strong organizational skills and the ability to work independently and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience in content creation, editing, and digital marketing
Required Skills:
- Proficiency with tools like CapCut, Canva, Adobe Premiere, Lightroom, or similar
- Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and Facebook content formats
- Familiarity with algorithms and how to optimize content for reach and engagement
- Creative eye for design, storytelling, and branding
- Strong organizational and communication skills
- Ability to work independently and meet deadlines
Preferred Skills:
- Experience working in food, hospitality, or retail industries
ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong portfolio will also be considered.
💰 Compensation & Benefits
Salary Range: $12.00 - $15.00 per hour (Based on experience and location. Golden Corral offers competitive hourly pay.)
Benefits:
- Competitive salary
- Flexible schedule
- Free food & snacks
- Opportunity for advancement
- Training & development
Working Hours: Full-time position with a flexible schedule. Potential for remote work depending on location.
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Golden Corral operates in the restaurant industry, specifically as an American-style buffet restaurant chain.
Company Size: Golden Corral is a mid-sized company with 5,001-10,000 employees.
Founded: Golden Corral was founded in 1973 and has since grown to over 350 locations across 39 states and Puerto Rico.
Company Description:
- Golden Corral is known for its all-you-can-eat buffets, featuring a variety of dishes, including grilled-to-order sirloin steaks.
- The company aims to provide pleasurable dining at affordable prices.
- Golden Corral offers opportunities for career growth and provides an environment that supports and empowers its employees.
Company Specialties:
- American Restaurant
- Grilled to Order Sirloin Steaks
- Buffet Restaurant
- All You Can Eat Buffet
- Family Dining Restaurant
Company Website: http://www.goldencorral.com
ASSUMPTION: Golden Corral's focus on affordable dining and family-friendly atmosphere may appeal to candidates who enjoy working in a casual, high-energy environment.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in content creation and digital marketing.
Reporting Structure: The Content Creator will report directly to the Marketing Manager and collaborate with store leadership and other marketing team members.
Work Arrangement: This is a hybrid role, requiring on-site work with potential for remote work depending on the location.
Growth Opportunities:
- Advancement within the marketing department or other areas of the company
- Expanding skills in content creation, digital marketing, and social media management
- Potential to lead and mentor other content creators as the team grows
ASSUMPTION: This role offers opportunities for career growth within the marketing department and potentially across other areas of the company.
🌍 Location & Work Environment
Office Type: This role is based in a restaurant setting with a hybrid work arrangement.
Office Location(s): Whitehall, Pennsylvania
Geographic Context:
- Whitehall is a suburb of Allentown, Pennsylvania, with a population of approximately 27,000 people.
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation.
- Whitehall is located in the Lehigh Valley region, which is known for its rich history, cultural attractions, and outdoor recreation opportunities.
Work Schedule: The work schedule will vary depending on the needs of the business, but typically includes evenings, weekends, and holidays.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, high-energy restaurant environment and be available to work flexible hours.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the Marketing Manager to discuss the role and qualifications
- Portfolio review and/or content creation challenge to evaluate skills and creativity
- Final interview with the Marketing Director or other senior leadership to discuss career goals and fit within the organization
Key Assessment Areas:
- Portfolio quality and creativity
- Understanding of social media trends and algorithms
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a link to your portfolio or provide samples of your work
- Be prepared to discuss your approach to content creation and how you stay up-to-date with social media trends
- Research Golden Corral's brand and values to demonstrate your cultural fit
ATS Keywords: Content Creator, Social Media, Video Editing, Photo Editing, Digital Marketing, Branding, Storytelling, Analytics, Guest Engagement, Performance Tracking
ASSUMPTION: The application process may vary depending on the location and specific needs of the hiring manager. Candidates should be prepared to adapt their approach based on the interview format and questions asked.
🛠️ Tools & Technologies
- CapCut
- Canva
- Adobe Premiere
- Adobe Lightroom
- Social media platforms (TikTok, Instagram, Facebook, YouTube)
ASSUMPTION: Candidates should be proficient in using the listed tools and technologies, as well as open to learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Making pleasurable dining affordable
- Providing friendly service and great value
- Operating in a clean, friendly atmosphere
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on performance
Self-Assessment Questions:
- Do you enjoy working in a fast-paced, high-energy environment?
- Are you comfortable working flexible hours, including evenings, weekends, and holidays?
- Do you thrive in a collaborative setting and enjoy working with a team to achieve common goals?
ASSUMPTION: Candidates should assess their fit with Golden Corral's values and work style to ensure a successful and fulfilling career with the company.
⚠️ Potential Challenges
- Managing multiple social media platforms and content formats simultaneously
- Keeping up with rapidly changing social media trends and algorithms
- Balancing creativity with performance-driven content creation
- Adapting to a fast-paced, high-energy restaurant environment
ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to adapt and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role differs from other content creator positions in that it focuses specifically on social media content for a restaurant chain, with a strong emphasis on driving in-store sales.
- Golden Corral's industry-specific context requires an understanding of the restaurant industry and its unique marketing challenges and opportunities.
- Career path comparison: This role can lead to advancement within the marketing department or other areas of the company, with potential for growth into management or leadership positions.
ASSUMPTION: Candidates should research similar roles and industries to better understand the unique aspects of this position and how it may differ from other content creator roles.
📝 Sample Projects
- Creating a TikTok video series showcasing Golden Corral's signature dishes and promotions
- Developing an Instagram Reels campaign to highlight the company's commitment to affordable dining and family-friendly atmosphere
- Producing a YouTube video series featuring customer testimonials and behind-the-scenes looks at Golden Corral's operations
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of content they may be expected to create in this role. Actual projects may vary based on the needs of the business and the creativity of the content creator.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the content creation team currently, and how can this role help address them?
- How does the marketing team collaborate with other departments, such as store leadership and operations?
- What opportunities are there for growth and advancement within the marketing department or the company as a whole?
- How does Golden Corral support work-life balance for its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Candidates should use the interview process to gather information about the role, the team, and the company, and to assess their fit with Golden Corral's values and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include a link to your portfolio or provide samples of your work
- Prepare for your interview by researching Golden Corral's brand and values, and by practicing your content creation and digital marketing skills
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
