Content Creator

Sinclair Broadcast Group

Full-time

On-site

Arlington, Virginia, United States

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Content Creator

🔹 Company: Sinclair Broadcast Group

🔹 Location: Arlington, Virginia, United States

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Creating engaging visual content across multiple platforms
Storytelling through video, digital, and social media
Collaborating with marketing, sales, and clients to execute content effectively
Traveling domestically and internationally for productions

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to work effectively with various teams and clients.

📋 Key Responsibilities

✅ Apply creative solutions to client projects, crafting a distinct visual identity that elevates production value

✅ Brainstorm, storyboard, and produce engaging content that aligns with brand and objectives

✅ Capture high-quality video using professional equipment and edit dynamic content for digital, broadcast, and social platforms

✅ Edit original and dynamic content that elevates production values and aligns with client goals

✅ Work closely with marketing, sales, and clients to execute content effectively

✅ Collaborate creatively among client, sales, lifestyle, and production teams

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple aspects of a production, and comfort with ambiguity and change.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Communications, Film Studies, Digital Media) or equivalent experience

Experience: 2 years creating original content in video, digital, and social platforms

Required Skills:

Proficient in video production, editing, and storytelling
Strong creative and problem-solving skills
Excellent communication and collaboration skills
Ability to manage multiple projects and deadlines
Proficiency in using professional video equipment and editing software

Preferred Skills:

Experience with live event production
Fluency in a second language
Experience with 360-degree video or virtual reality

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will also be considered.

💰 Compensation & Benefits

Salary Range: $45,000 - $65,000 per year (based on industry standards for a mid-level Content Creator role in the Arlington, VA area)

Benefits:

Great Benefits (detailed information provided upon request)
Upward Mobility (opportunities for career growth within the company)

Working Hours: Full-time, 40 hours per week, with occasional overtime and travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees (large company with extensive resources and opportunities for career growth)

Founded: 1986 (over 35 years of experience in the broadcast media industry)

Company Description:

Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports
The company owns, operates, and provides services to 185 television stations in 86 markets, affiliated with all major broadcast networks
Sinclair also owns Tennis Channel, multicast networks Comet, CHARGE!, TBD., and The Nest, and the nation's largest streaming aggregator of local news content, NewsON
The company's content strategy is driven by AMP Media, which blends industry-leading programming and storytelling with cutting-edge technology and creativity

Company Specialties:

Broadcast Media
News Operations
Original Programming
Digital Content Creation
Media Production and Distribution

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a well-established company with a strong presence in the broadcast media industry, offering extensive resources and opportunities for career growth.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Creative Services Manager and works closely with marketing, sales, and clients

Work Arrangement: On-site, full-time position with occasional travel required

Growth Opportunities:

Potential to advance to Senior Content Creator or similar roles with increased responsibility and leadership
Opportunities to work on high-profile projects and collaborate with industry professionals
possibility to transition into other areas of the business, such as marketing, sales, or production management

ASSUMPTION: This role offers significant growth potential within a large, established company, with opportunities to work on high-profile projects and collaborate with industry professionals.

🌍 Location & Work Environment

Office Type: Corporate office with a creative and collaborative work environment

Office Location(s): 10706 Beaver Dam Rd, Cockeysville, Maryland 21030, US (headquarters); 1100 Wilson Blvd, Arlington, Virginia 22209, US (Arlington office)

Geographic Context:

The Arlington office is located in the northern Virginia region, with easy access to Washington, D.C.
The area offers a mix of urban and suburban living, with a variety of cultural attractions, outdoor recreation, and dining options
The cost of living in Arlington is generally higher than the national average

Work Schedule: Full-time, 40 hours per week, with occasional overtime and travel required

ASSUMPTION: The Arlington office offers a creative and collaborative work environment, with easy access to the cultural attractions and amenities of the Washington, D.C. metropolitan area.

💼 Interview & Application Insights

Typical Process:

Online application review
Phone or video screening
In-person or virtual interview with the hiring manager and a member of the creative team
Final interview with the Creative Services Manager

Key Assessment Areas:

Portfolio and work samples
Creativity and problem-solving skills
Communication and collaboration skills
Technical proficiency in video production and editing
Adaptability and ability to work in a fast-paced environment

Application Tips:

Tailor your resume and cover letter to highlight relevant skills and experiences for this role
Prepare a portfolio showcasing your best work, including video samples and any relevant awards or recognitions
Be prepared to discuss your creative process and how you approach storytelling
Research Sinclair Broadcast Group and be ready to discuss how your skills and experiences align with the company's mission and values

ATS Keywords: Content Creator, Video Production, Video Editing, Storytelling, Digital Media, Social Media, Broadcast Media, Collaboration, Marketing, Sales, Client Relations

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative skills, technical proficiency, and ability to work effectively in a collaborative environment.

🛠️ Tools & Technologies

Professional video cameras and equipment
Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Avid Media Composer)
Graphics and motion design software (e.g., Adobe After Effects, Adobe Photoshop)
Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok)
Broadcast and digital media platforms (e.g., Sinclair's owned-and-operated television stations, NewsON, Tennis Channel)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the project and client requirements.

👔 Cultural Fit Considerations

Company Values:

Enriching Local Lives (commitment to serving communities through meaningful connections, trusted reporting, and principled journalism)
Track the Truth (dedication to accurate and unbiased reporting)
Collaboration (working together to achieve common goals)

Work Style:

Creative and innovative
Collaborative and team-oriented
Adaptable and responsive to change
Results-driven and focused on delivering high-quality content

Self-Assessment Questions:

Do you align with Sinclair's commitment to enriching local lives through meaningful connections and trusted reporting?
Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
Do you thrive in a creative and innovative work culture that values collaboration and adaptability?

ASSUMPTION: Candidates who share Sinclair's commitment to enriching local lives, thriving in a fast-paced collaborative environment, and embracing a creative and innovative work culture will be the best fit for this role.

⚠️ Potential Challenges

Occasional travel requirements, which may include domestic and international destinations
Working on tight deadlines and managing multiple projects simultaneously
Adapting to changes in project scope, client requirements, or production schedules
Navigating a large, complex organization with multiple departments and stakeholders

ASSUMPTION: Candidates who are comfortable with ambiguity, adaptable to change, and able to manage multiple projects and deadlines effectively will be well-suited to this role.

📈 Similar Roles Comparison

Content Creator vs. Multimedia Journalist: While both roles involve creating engaging visual content, a Multimedia Journalist typically focuses on news and investigative reporting, while a Content Creator may work on a broader range of projects, including marketing, advertising, and entertainment content
Broadcast Media vs. Digital Media: This role requires experience in both broadcast and digital media, with a focus on creating content for multiple platforms and audiences
Content Creator vs. Video Editor: While both roles involve working with video content, a Content Creator is responsible for the entire creative process, from concept to delivery, while a Video Editor focuses on post-production and editing

ASSUMPTION: This role requires a unique blend of skills and experiences, combining the creative vision of a Content Creator with the technical proficiency of a Video Editor and the journalistic integrity of a Multimedia Journalist.

📝 Sample Projects

Creating a promotional campaign for a local business, including concept development, storyboarding, video production, and editing
Producing a news package for a local television station, including reporting, interviewing, and editing
Developing a social media strategy for a non-profit organization, including content creation, scheduling, and analytics

ASSUMPTION: These sample projects demonstrate the diverse range of content creation opportunities available within Sinclair Broadcast Group.

❓ Key Questions to Ask During Interview

Can you describe the typical workflow for a Content Creator in this role?
How does this role collaborate with other departments, such as marketing and sales?
What are the most challenging aspects of this role, and how can I best prepare to succeed?
How does Sinclair support the professional development and growth of its employees?
What are the current priorities and goals for the Creative Services team, and how does this role contribute to achieving them?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the Sinclair Broadcast Group careers portal
Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
Prepare a portfolio showcasing your best work, including video samples and any relevant awards or recognitions
Be ready to discuss your creative process and how you approach storytelling
Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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