📌 Core Information
🔹 Job Title: Content Creator
🔹 Company: Lincoln Electric
🔹 Location: Remote - Ohio
🔹 Job Type: Salary Full-Time
🔹 Category: Human Resources
🔹 Date Posted: 2025-06-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for diverse internal communication channels
- Developing and executing content strategies aligned with business priorities
- Collaborating with stakeholders to ensure content clarity and consistency
- Fostering storytelling initiatives to enhance organizational pride
ASSUMPTION: This role requires a strong focus on writing and storytelling, with a significant portion of time dedicated to creating and editing content for various platforms.
📋 Key Responsibilities
✅ Write and edit engaging, high-quality content for diverse communications channels (e.g. blogs, email, intranet and digital signage) and global audiences.
✅ Create editorial and content calendars to ensure a consistent flow of content across key internal communications channels and platforms.
✅ Develop and execute content for global internal communications campaigns that align with the company’s business strategy and priorities.
✅ Foster and implement storytelling initiatives to showcase the company’s culture, employee achievements and enhance organizational pride.
✅ Monitor content performance using analytics tools and adjust strategies accordingly to optimize engagement with target audiences.
✅ Collaborate and closely with key stakeholders including HR, IT, Finance/IR to ensure all internal content is clear, consistent, and aligned with the company’s goals and values.
✅ Partner with design, photography, and video teams to create visually appealing content that meets the company’s brand guidelines.
✅ Identify opportunities to optimize and improve internal content processes and procedures.
ASSUMPTION: This role involves a mix of creative and strategic tasks, with a significant portion of time dedicated to writing and editing content, as well as collaborating with various stakeholders.
🎯 Required Qualifications
Education: A degree in Communications, Journalism, Marketing, or a related field is preferred but not required.
Experience: 5-7 years of proven experience in content creation with a strong focus on writing. A focus on internal communications and employee engagement is a plus.
Required Skills:
- Proficiency managing a global content operations platform and analytics tools
- Excellent written and verbal communication skills
- Ability to work independently and manage multiple projects simultaneously
- Creative mindset and the ability to think outside the box
- Proficiency with AP style writing
- Must be able to provide a portfolio/sample of previous work
Preferred Skills:
- A degree in Communications, Journalism, Marketing, or a related field
- Experience with employer branding
- Experience with Canva or similar design tools or similar graphic design software (e.g. Adobe Creative Suite)
- Strong portfolio showcasing creative work and various content types (written, visual, video)
- Experience managing and maintaining internal communication tools is a plus (internal email software, intranet, etc.)
ASSUMPTION: While a degree in a related field is preferred, the most important qualification is a proven track record of successful content creation and a strong focus on writing.
💰 Compensation & Benefits
Salary Range: $101,807.00 - $137,739.00 per year
Benefits:
- Profit-Sharing Plan
- Student Loan Repayment Program
- Tuition Reimbursement
- Medical
- Dental
- Vision
- 401(k) with Company Match
- Paid Time Off
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for a content creator role with 5-10 years of experience and is subject to change based on the candidate's qualifications and the company's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Lincoln Electric is a leading manufacturer of welding, cutting, and brazing equipment, with a global presence and a strong focus on innovation and technology.
Company Size: Lincoln Electric has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and development.
Founded: Lincoln Electric was founded in 1895 and has a rich history of innovation and leadership in the welding industry.
Company Description:
- Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly, and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys.
- The company is recognized as the Welding Expert for its leading materials science, software development, automation engineering, and application expertise, which advance customers’ fabrication capabilities to help them build a better world.
- Headquartered in Cleveland, Ohio, Lincoln Electric is a $4.2B publicly traded company (NASDAQ:LECO) with over 12,000 employees around the world, with operations in 71 manufacturing and automation system integration locations across 21 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries.
Company Specialties:
- Welding Consumables
- Plasma Cutting Equipment
- Welding Education
- Technical Training & Seminars
- Robotic Welding Automation
- Weld Fume Control Solutions
- Welding Safety Apparel
- Welding Equipment
- and Welding Information Systems
Company Website: http://www.lincolnelectric.com
ASSUMPTION: Lincoln Electric's extensive global presence and industry leadership provide a unique opportunity for the Content Creator to work on a wide range of internal communications projects and reach a diverse audience.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a proven track record of success in content creation and a strong focus on writing.
Reporting Structure: The Content Creator will report directly to the Global Employee Communications Manager and work closely with various stakeholders across the organization.
Work Arrangement: This role is remote solely, with the expectation of regular availability during standard business hours.
Growth Opportunities:
- As Lincoln Electric continues to grow and expand its global presence, there may be opportunities for the Content Creator to take on additional responsibilities or move into a management role.
- The company's focus on innovation and technology provides ample opportunities for the Content Creator to learn new skills and stay up-to-date with industry trends.
- The large and diverse work environment at Lincoln Electric offers numerous opportunities for collaboration and networking with colleagues from various departments and locations.
ASSUMPTION: The Content Creator's growth opportunities will be influenced by their performance, the organization's needs, and the broader economic and industry trends.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required.
Office Location(s): The Content Creator will work remotely from their home office in Ohio.
Geographic Context:
- Ohio is a Midwestern state with a diverse economy and a strong manufacturing sector.
- The state is home to numerous Fortune 500 companies and offers a wide range of cultural, recreational, and educational opportunities.
- Ohio's central location in the United States provides easy access to major markets and transportation networks.
Work Schedule: The Content Creator will work a standard 40-hour workweek, with flexibility for remote work and the expectation of regular availability during standard business hours.
ASSUMPTION: The remote work environment provides the Content Creator with the flexibility to balance their personal and professional responsibilities while maintaining a strong connection to the organization and its culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Global Employee Communications Manager
- In-depth interview with the Global Employee Communications Manager and a representative from the HR department
- Final interview with the Senior Director of Global Communications
Key Assessment Areas:
- Writing and editing skills
- Creativity and storytelling ability
- Understanding of internal communications and employee engagement
- Ability to work independently and manage multiple projects simultaneously
- Familiarity with AP style writing and global content operations platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or samples of your previous work, showcasing your writing, editing, and storytelling abilities
- Prepare for interview questions that focus on your writing and editing skills, as well as your understanding of internal communications and employee engagement
- Research Lincoln Electric's company culture and values to demonstrate your fit for the organization
ATS Keywords: Content creation, writing, editing, internal communications, employee engagement, analytics, project management, storytelling, collaboration, graphic design, AP style writing, creative thinking, portfolio management, employer branding, communication tools
ASSUMPTION: The application and interview process for this role will be competitive, with a strong focus on writing and editing skills, as well as a proven track record of success in content creation.
🛠️ Tools & Technologies
- Global content operations platform (e.g. Contentful, Storyblok)
- Analytics tools (e.g. Google Analytics, Adobe Analytics)
- Design tools (e.g. Canva, Adobe Creative Suite)
- Project management tools (e.g. Asana, Trello)
- Communication tools (e.g. Microsoft Office, Google Workspace)
ASSUMPTION: The Content Creator will be expected to be proficient in using a global content operations platform and analytics tools, as well as other relevant technologies and software applications.
👔 Cultural Fit Considerations
Company Values:
- Safety: Lincoln Electric is committed to providing a safe work environment for all employees
- Integrity: The company conducts business with honesty, fairness, and respect for all stakeholders
- Excellence: Lincoln Electric strives for continuous improvement and innovation in all aspects of its operations
Work Style:
- Collaborative: The Content Creator will work closely with various stakeholders across the organization to ensure content clarity, consistency, and alignment with the company's goals and values
- Creative: The role requires a creative mindset and the ability to think outside the box to develop engaging and innovative content
- Independent: The Content Creator will be expected to work independently and manage multiple projects simultaneously
Self-Assessment Questions:
- Do I have a strong focus on writing and a proven track record of success in content creation?
- Am I comfortable working independently and managing multiple projects simultaneously?
- Do I have a creative mindset and the ability to think outside the box?
- Am I comfortable collaborating with various stakeholders and working within a global organization?
ASSUMPTION: The Content Creator's cultural fit will be influenced by their ability to work independently and collaboratively, as well as their alignment with Lincoln Electric's values and work style.
⚠️ Potential Challenges
- The Content Creator may face challenges in balancing multiple projects and deadlines while working remotely
- The role may require the Content Creator to adapt to changes in the company's business strategy or priorities
- The Content Creator may face challenges in ensuring content clarity, consistency, and alignment with the company's goals and values while working with various stakeholders
- The role may require the Content Creator to work with tight deadlines and manage multiple projects simultaneously
ASSUMPTION: The Content Creator's ability to manage their time effectively, prioritize tasks, and communicate clearly with stakeholders will be critical to overcoming these potential challenges.
📈 Similar Roles Comparison
- This role is similar to a Corporate Communications Specialist, with a focus on internal communications and employee engagement
- Unlike other roles in the field, this position requires a strong focus on writing and a proven track record of success in content creation
- This role offers a unique opportunity to work for a global leader in the welding industry and contribute to the company's internal communications strategy
ASSUMPTION: The Content Creator's career path will be influenced by their performance, the organization's needs, and the broader economic and industry trends.
📝 Sample Projects
- Developing and executing a global internal communications campaign to launch a new company-wide initiative
- Creating a series of blog posts to highlight employee achievements and enhance organizational pride
- Designing and implementing a content strategy to improve employee engagement with the company's intranet
ASSUMPTION: The Content Creator's sample projects will be influenced by the organization's needs, business priorities, and the broader economic and industry trends.
❓ Key Questions to Ask During Interview
- Can you describe the typical content calendar for internal communications and how this role will contribute to it?
- How does this role collaborate with other departments and stakeholders to ensure content clarity, consistency, and alignment with the company's goals and values?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Lincoln Electric support the professional development and growth of its employees in this role?
- What are the key challenges facing the company's internal communications strategy, and how can this role help address them?
ASSUMPTION: The Content Creator's interview questions should focus on understanding the role's responsibilities, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or samples of your previous work, showcasing your writing, editing, and storytelling abilities
- Research Lincoln Electric's company culture and values to demonstrate your fit for the organization
- Follow up with the Global Employee Communications Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
