📌 Core Information
🔹 Job Title: Content Creator
🔹 Company: The Chicago School of Professional Psychology
🔹 Location: Los Angeles, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing high-quality, engaging content across various digital platforms
- Creating short-form videos, photography, written content, and social media posts
- Authentically representing campus life and institutional initiatives
- Working independently and capturing real-time content on campus
- Collaborating with designers, copywriters, and marketing leads to ensure brand consistency
ASSUMPTION: This role requires a strong background in videography, photography, and social media content creation, with a keen eye for visual storytelling. Experience working in a higher education setting or community-based organization is a plus.
📋 Key Responsibilities
✅ Content Creation & Production:
- Capture and produce high-quality short-form video content optimized for social media platforms
- Plan, shoot, and edit engaging photo and video content that aligns with brand messaging and storytelling goals
- Write compelling captions, post copy, and storytelling elements that enhance visual content
- Develop multimedia content that supports student recruitment, alumni engagement, institutional marketing campaigns, and brand storytelling
✅ Social Media Strategy & Execution:
- Work closely with the social media team to execute content strategies tailored for different platforms and target audiences
- Ensure content is optimized for reach, engagement, and platform-specific best practices
- Stay up to date on social media trends, emerging platforms, and content best practices, implementing innovative ideas that enhance audience engagement
- Monitor audience interactions and adapt content strategies based on performance analytics
✅ On-the-Ground & Real-Time Content Capture:
- Actively attend and document key institutional events, student activities, faculty highlights, and campus culture moments to produce timely and relevant content
- Build relationships with students, faculty, and staff to identify compelling storytelling opportunities
- Maintain a consistent presence at assigned campuses or institutions to authentically represent their unique culture and student experience
✅ Collaboration & Brand Alignment:
- Work closely with designers, copywriters, and marketing leads to ensure brand consistency across all content
- Coordinate with admissions teams and institutional stakeholders to align content with recruitment and engagement goals
- Adhere to brand guidelines and tone of voice, ensuring all content reflects institutional values and messaging priorities
✅ Performance Monitoring & Optimization:
- Track content performance metrics, analyzing engagement trends to refine and improve future content strategies
- Provide recommendations for content adjustments based on audience insights and social media analytics
ASSUMPTION: This role requires strong communication, creativity, and time management skills to juggle multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Marketing, Digital Media, or a related field.
Experience: 3+ years of experience in content creation, digital marketing, or social media.
Required Skills:
- Strong videography, photography, and video editing skills, with experience in tools like Adobe Premiere, Final Cut Pro, or CapCut
- Knowledge of social media trends, platform algorithms, and best practices for audience engagement
- Ability to work independently and capture real-time, on-location content
- Strong writing skills, with the ability to craft compelling captions and social post copy
- Experience using social media management and analytics tools to track performance and optimize content strategies
- Passion for higher education marketing and student engagement
Preferred Skills:
- Experience working in a higher education setting or community-based organization
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite and familiarity with higher education marketing are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $26.67 - $28.21 per hour
Benefits:
- Medical Insurance
- Dental Insurance
- Life Insurance
- Disability Insurance
- Retirement Plan
- Tuition Reimbursement
- Generous Paid Time-Off
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an hourly rate, which may vary based on the number of hours worked per week. The benefits listed are a mix of standard and competitive offerings for the higher education sector.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 11-50 employees
Founded: The Chicago School of Professional Psychology was founded in 1979
Company Description:
- Dedicated to providing professional training and education in the field of psychology
- Offers a range of degree programs, including master's, doctoral, and certificate programs
- Committed to diversity, equity, and inclusion in its educational and clinical practices
Company Specialties:
- Clinical Psychology
- School Psychology
- Industrial/Organizational Psychology
- Forensic Psychology
Company Website: The Chicago School of Professional Psychology
ASSUMPTION: The company's focus on psychology and mental health makes it an ideal fit for candidates interested in promoting mental health awareness and education.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Social Media Director
Work Arrangement: On-site, with a consistent presence at assigned campuses or institutions
Growth Opportunities:
- Potential to grow within the marketing department or explore other roles within the institution
- Opportunities to develop skills in event planning, project management, and team leadership
- Possibility to work on high-impact campaigns and initiatives that align with institutional goals
ASSUMPTION: This role offers opportunities for professional growth and development within the higher education sector.
🌍 Location & Work Environment
Office Type: Higher education institution campus
Office Location(s): Los Angeles, CA
Geographic Context:
- Los Angeles is a diverse and vibrant city with a strong higher education sector
- The campus is located in a bustling urban area, offering easy access to public transportation and amenities
- The city is known for its mild Mediterranean climate, with warm, dry summers and mild, wet winters
Work Schedule: Full-time, with a flexible schedule that may require working evenings and weekends to capture events and activities
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Social Media Director
Key Assessment Areas:
- Creativity and visual storytelling skills
- Technical proficiency in video and photo editing software
- Understanding of social media trends and best practices
- Ability to work independently and manage multiple projects
- Alignment with the institution's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences in content creation, digital marketing, or social media
- Include a portfolio or examples of your work that demonstrate your creativity and technical proficiency
- Prepare questions in advance to ask the interviewer about the role, the team, and the institution
ATS Keywords: Content Creator, Videography, Photography, Video Editing, Social Media Management, Digital Marketing, Storytelling, Audience Engagement, Performance Analytics, Brand Consistency, Real-Time Content Capture, Collaboration, Writing, Trend Analysis, Event Documentation, Independent Work
ASSUMPTION: The application process is likely to be competitive, with a strong focus on assessing creativity, technical skills, and cultural fit.
🛠️ Tools & Technologies
- Adobe Premiere, Final Cut Pro, or CapCut
- Social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
- Camera equipment (e.g., DSLR, mirrorless, or smartphone camera)
- Microphone and lighting equipment for video production
ASSUMPTION: Familiarity with industry-standard tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence in education and clinical practice
- Diversity, equity, and inclusion
- Collaboration and teamwork
- Innovation and continuous learning
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and detail-oriented
Self-Assessment Questions:
- How do you align with the institution's commitment to diversity, equity, and inclusion?
- How do you approach working collaboratively with designers, copywriters, and marketing leads to ensure brand consistency?
- How do you balance creativity and innovation with the need to adhere to brand guidelines and institutional values?
ASSUMPTION: Candidates who demonstrate a strong fit with the institution's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working independently and capturing real-time content on campus
- Adapting to the dynamic and fast-paced nature of social media and higher education marketing
- Balancing creativity and innovation with the need to adhere to brand guidelines and institutional values
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- This role is similar to a Social Media Coordinator or Digital Content Creator, but with a stronger focus on higher education marketing and student engagement
- Unlike other content creation roles, this position requires a consistent presence on campus to capture real-time content and authentically represent institutional initiatives
- Career paths in higher education marketing may include progression to roles such as Social Media Manager, Marketing Manager, or Director of Marketing Communications
ASSUMPTION: Candidates should consider how their skills and experiences align with the unique aspects of this role and the higher education sector.
📝 Sample Projects
- Creating a social media campaign to promote an upcoming campus event
- Developing a series of videos to highlight the experiences of current students and alumni
- Producing a photo essay to showcase the unique culture and student life at the institution
ASSUMPTION: These sample projects demonstrate the range of content creation and storytelling opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role support the institution's overall marketing and recruitment goals?
- What are the key priorities for this role in the first 90 days?
- How does the marketing team collaborate with other departments, such as admissions and student affairs?
- What opportunities are there for professional development and growth within the marketing department or the institution?
- How does the institution support work-life balance for employees?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the institution, as well as their commitment to professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in content creation, digital marketing, or social media
- Prepare a portfolio or examples of your work that demonstrate your creativity and technical proficiency
- Prepare questions in advance to ask the interviewer about the role, the team, and the institution
- Follow up with a thank-you note within 24 hours of your interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
