📌 Core Information
🔹 Job Title: Content Creator
🔹 Company: Kohl's
🔹 Location: Kohl's Corporate Offices (0900), United States
🔹 Job Type: Full-Time, Hybrid (On-site Mon-Thu, Remote Fri)
🔹 Category: Marketing & Creative
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (4 days on-site, 1 day remote)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging social content, emphasizing video and TikTok content
- Collaborating with various teams to conceptualize and execute high-quality content
- Staying ahead of trends and implementing relevant content into the social strategy
- Executing end-to-end video production, including filming, editing, and sound design
- Traveling as needed to capture social content at events and photoshoots
ASSUMPTION: This role requires a strong understanding of social media trends, particularly on TikTok, Instagram Reels, and YouTube Shorts. The ideal candidate will be comfortable appearing on camera and have basic skills in photography, videography, and video editing.
📋 Key Responsibilities
✅ Conceptualize and create engaging and original content for all social platforms that aligns with Kohl’s voice and objectives
✅ Stay ahead of TikTok trends, challenges, and cultural moments to implement relevant and timely content into the social strategy
✅ Collaborate closely with Art Directors, Designers, Copywriters, and Strategy partners to understand campaign goals and messaging, translating them visually
✅ Execute end-to-end video production, including filming, editing, and sound design, to deliver high-quality content that drives awareness and engagement
✅ Experiment with different video styles, techniques, and formats to keep content fresh and appealing to diverse audiences
✅ Be creative and push boundaries while being mindful of corporate limitations
✅ Travel as needed to capture social content at events and photoshoots
✅ Additional tasks may be assigned
ASSUMPTION: The role requires a high level of creativity, adaptability, and strong communication skills to work effectively in a collaborative team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field
Experience: 2+ years of experience in social media content creation, with a strong emphasis on TikTok, Instagram Reels, and YouTube Shorts
Required Skills:
- Basic skills in photography, videography, video editing, and graphic design (experience with Adobe Suite or similar tools)
- Comfortable appearing (and speaking) on camera in social content
- Ability to capture still and motion content on iPhone camera and edit accordingly
- Strong visual and storytelling skills, with an eye for detail and a knack for quickly capturing attention
- Ability to present creative concepts in a professional, organized manner
- Excellent organization, time management, and multitasking skills
- Experience working in a collaborative team environment
- Strong communication skills and a creative mindset
- Social-first mindset, always thinking about what’s next in content trends and the ability to create quick-turn concepts and content
Preferred Skills:
- Photo art direction experience
- Experience working in fashion or beauty
- Strong understanding of photography and retouching
ASSUMPTION: While a Bachelor’s degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (Estimated, based on industry standards for similar roles and experience levels)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Employee discount
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
Working Hours: Full-time, 40 hours per week. On-site from Monday through Thursday, with the option to work remotely on Fridays.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees
Founded: 1962
Company Description:
- Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states.
- Their business is built on a solid foundation of more than 60 million customers, an unmatched brand portfolio, industry-leading loyalty and Kohl’s Card programs, a convenient and accessible nationwide store footprint, and a large digital business on Kohls.com and the Kohl’s mobile app.
- Kohl’s is committed to inspiring and empowering families to lead fulfilled lives by offering amazing products, incredible savings, and an easy, convenient shopping experience in our stores and online.
Company Specialties:
- Beauty
- Technology
- Software Engineers
- Retail
- Finance
- Marketing
- and Product Development
Company Website: careers.kohls.com
ASSUMPTION: Kohl’s is a well-established retailer with a strong focus on customer experience and employee development. They offer a comprehensive benefits package and opportunities for career growth.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Social Media Manager.
Work Arrangement: Hybrid (On-site Mon-Thu, Remote Fri)
Growth Opportunities:
- Potential to advance to a Senior Content Creator or Social Media Manager role with experience and strong performance
- Opportunities to work on various campaigns and projects, gaining diverse experience
- Chance to collaborate with cross-functional teams, expanding professional network
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Kohl's Corporate Offices (0900), United States
Geographic Context:
- Kohl’s Corporate Offices are located in Menomonee Falls, Wisconsin, a suburb of Milwaukee
- The area offers a mix of urban and suburban living, with easy access to parks, shopping, and dining
- Milwaukee is known for its vibrant arts and culture scene, professional sports teams, and numerous festivals throughout the year
Work Schedule: Full-time, 40 hours per week. On-site from Monday through Thursday, with the option to work remotely on Fridays.
ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining a strong connection to the on-site team and company culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Social Media Manager and a member of the creative team
- Creative challenge or portfolio review
- Final interview with the Director of Social Media
Key Assessment Areas:
- Creativity and originality in content ideas
- Understanding of social media trends and platforms
- Video production and editing skills
- Communication and collaboration skills
- Alignment with Kohl’s brand voice and values
Application Tips:
- Highlight relevant experience and skills in your resume, emphasizing social media content creation and video production
- Include a portfolio showcasing your best work, with a focus on social media content and video projects
- Tailor your cover letter to demonstrate your understanding of Kohl’s brand and your enthusiasm for the role
- Prepare examples of creative content ideas for Kohl’s social media channels
ATS Keywords: Content creation, social media, video production, TikTok, Instagram Reels, YouTube Shorts, photography, videography, video editing, graphic design, collaboration, communication, creativity, trend awareness, time management, storytelling, attention to detail, flexibility, organization
ASSUMPTION: Kohl’s uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
- iPhone camera and editing apps
- Social media platforms (TikTok, Instagram, Facebook, Twitter, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Familiarity with the Adobe Creative Suite and social media platforms is essential for this role. Experience with project management tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inspire & Empower
- Act with Integrity
- Win Together
- Pursue Growth & Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Creative and innovative
- Customer-focused and data-informed
Self-Assessment Questions:
- Do you align with Kohl’s company values, particularly “Inspire & Empower” and “Pursue Growth & Innovation”?
- Are you comfortable working in a collaborative team environment and adapting to changing priorities?
- Do you have a strong customer focus and the ability to create engaging content that resonates with diverse audiences?
ASSUMPTION: Kohl’s values a diverse and inclusive work environment, with a strong focus on collaboration, creativity, and customer obsession.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends and algorithms
- Managing multiple projects and deadlines in a dynamic work environment
- Balancing on-site and remote work responsibilities effectively
- Adapting to changes in brand guidelines or campaign objectives
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on video content creation and a deep understanding of social media trends
- Compared to other content creator roles, this position offers a unique opportunity to work for a well-established retailer with a strong brand presence and a large customer base
- Career progression in this role may lead to opportunities in social media management, creative direction, or other marketing specialties
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with opportunities for growth and development within the marketing department and the broader organization.
📝 Sample Projects
- Creating a TikTok series showcasing behind-the-scenes footage of Kohl’s photoshoots or events
- Developing a Instagram Reels campaign to promote a new product launch or seasonal collection
- Producing a YouTube Shorts series featuring customer testimonials or product demonstrations
ASSUMPTION: These sample projects demonstrate the range of content creation opportunities available in this role, from behind-the-scenes storytelling to promotional campaigns and customer-focused content.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy, and what are the key priorities for the first 90 days?
- What opportunities are there for growth and development within the marketing department and the broader organization?
- How does Kohl’s support work-life balance for employees, particularly those in hybrid or remote roles?
- What are the most important qualities and skills for success in this role, according to the hiring manager and the team?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience and skills, such as social media content creation, video production, and Adobe Creative Suite proficiency
- Write a cover letter that demonstrates your understanding of Kohl’s brand and your enthusiasm for the role, addressing how your skills and experience make you a strong fit for the position
- Prepare a portfolio showcasing your best work, with a focus on social media content and video projects
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
